Facebook For Professional Use - Profiles and Pages

Use Facebook to Promote your Greatest Brand YOU
@AngelaRunsAmuck Facebook.com/ProAngelaRosas angela@angelarunsamuck.com
Angela Rosas PR & SMO Consultant

Nov. 2012 A. Rosas- Fusion RE Network 2
Research
Google Reviews Facebook
To learn
Who they are What you can expect How you can prepare
Working with a New Business

Professionals are NO different

Know whats out there about YOU.
Google Yourself
You may find:

Less than desirable images Things others shared Comments you wished you hadnt made Sites you wished you hadnt joined Links you wished you hadnt Liked
The good, the bad, and the ugly

Contact the search engine Google Contact the Host Create NEW content (and bury the old) Change your ways
The Solution
If you dont know someone, dont friend them.
Behave online as you would offline.
Share, but don't overshare.
Social Media is an electronic "papertrail."
Basic Online Etiquette

Social Media
It is searchable, (can be) public and that is a good thing!
Allows individuals / businesses to connect with clients, companies, communities and key decision makers!
Connect with customers and potential customers Connect with those in your industry Share information Gather market intelligence and insights
Social Media & Business

Allow you to showcase your talents Provide a platform for you to brand yourself publically Give customers, companies, and professionals direct access to you Gives you direct access to people, communities, and events
Social Media & Self-Promotion

Introducing Facebook Search Search Keywords More Results Public Posts
Nov. 2012
A. Rosas- Fusion RE Network
12
Promote Your Brand

YOU.
A brand is NOT just a logo it is how customers view your business, YOU.
What is a Brand?
Values
Vision
Mission
Education Experiences Accomplishments
What makes you YOU? What expertise do YOU have to offer? How do you want customers / community to view you?
What is YOUR Brand?

Real Estate Agent
Restaurant Bartender
Cosmetology Hairstylist
News Reporter
Business
You
Customer
Social Media opens up the lines of communication and helps builds relationships and trust.
Youre not you companys logo

Become the Expert, via Facebook

Promote your BRAND hide the rest.
Brand
Connect
Share
Build Relationships
Create Content
Facebook Basics
Privacy Navigating
Promoting
Facebook Privacy & Promoting
Facebook Profile Privacy

Nov. 2012
21
Timeline Restrictions
When in doubt View as

Nov. 2012
24
Facebook Page
Pages are for businesses, organizations and brands to share their stories and connect with people.
Pages feature: No limit of Friends Not intrusive

Message Tagging Interaction Events
Pin / Highlight
Analytics (demographics)
Promoted & Sponsored
Posts / Ads
Searchable
My mom doesnt care about my business
Why I Like Pages

Nov. 2012
27
Cover Image
851x315px No Price No Purchase info No Like Share No Calls to Action
Icon Image
125x125 180x180 upload
App Thumbs
111x74
About
Description Links Keywords
Facebook Page
Facebook Page: About

Facebook Page: Tools



Build Relationships (Who you Know)

Reach out Participate on pages Connect with people in your industry (if public) Connect with people in your community
Professional Image (What you Know)

YOUR brand YOUR content YOUR expertise
Facebook Promoting
Facebook Profiles & Pages DOS Display your professional side, your brand Acknowledge Community / Current Events Treat your profile as a Blog Share notes, photos Promote your Page Ask friends / family to like, share Add links to you email signature line Interact using your PUBLIC Profile or Page (get found)
Facebook Promoting
Facebook Profiles & Pages DONTS

Friend EVERYONE Beg for likes Brag Over share negativity Be AWESOME all the time Be one-dimensional (all work, not realistic) Sell or blatantly promote (your work and reputation should speak for itself)
Would YOU trust this person?
Facebook Promoting
Content is KING
Good content gets shared.
10 4 1
3rd Party Your content Business Related
Calls to Action
Like Share Click Watch
Give people a REASON to follow you, add value.
Facekook Inspire Engagement

Share Tips Knowledge Industry News Personal Experiences Triumphs Learning Opportunities Announcements BE REAL
Engage Like Comment Share Others Content Join / Start Relevant Groups Tag Ask Questions
IRL Meet People Attend Events Create Events Frequent Businesses Tag Do so publically and SHARE!
Facebook Social Community

Youre going to be Googled
Keep your private life, private (and billboard friendly). Control your image, control your brand. Dont be afraid to be real builds real relationships. Showcase yourself and your expertise your brand.
The more natural followers you have, the more your network will grow. Build REAL relationships IRL. Take Advantage of Be the expert or at least share like one!
Social Media
Build relationships increase reach

Nov. 2012
Fusion will always encourage our agents to be authentic, to be real, BUT to act (post) with empathy and intelligence.
A. Rosas- Fusion RE Network 38
Reputations based on substance are the ones that have always endured.
Baltasar Gracin
Make your reputation and keep it

@AngelaRunsAmuck Facebook.com/ProAngelaRosas angela@angelarunsamuck.com
Thank you Q&A


Facebook For Professional Use - Profiles and Pages

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Facebook For Professional Use - Profiles and Pages

Загружено:

Авторское право:

Доступные форматы

Use Facebook to Promote your Greatest Brand YOU

@AngelaRunsAmuck Facebook.com/ProAngelaRosas angela@angelarunsamuck.com

Angela Rosas PR & SMO Consultant

Working with a New Business

Professionals are NO different

You may find:

The good, the bad, and the ugly

If you dont know someone, dont friend them.

Behave online as you would offline.

Share, but don't overshare.

Social Media is an electronic "papertrail."

Basic Online Etiquette

Social Media & Business

Social Media & Self-Promotion

Introducing Facebook Search Search Keywords More Results Public Posts

A. Rosas- Fusion RE Network

Promote Your Brand

Education Experiences Accomplishments

What is YOUR Brand?

Real Estate Agent

Youre not you companys logo

Become the Expert, via Facebook

Facebook Profile Privacy

A. Rosas- Fusion RE Network

When in doubt View as

A. Rosas- Fusion RE Network

Pages feature: No limit of Friends Not intrusive

Promoted & Sponsored

My mom doesnt care about my business

Why I Like Pages

A. Rosas- Fusion RE Network

851x315px No Price No Purchase info No Like Share No Calls to Action

125x125 180x180 upload

Description Links Keywords

Facebook Page: About

Facebook Page: Tools

Facebook Page: Tools

Facebook Page: Tools

Build Relationships (Who you Know)

Professional Image (What you Know)

Facebook Profiles & Pages DONTS

Give people a REASON to follow you, add value.

Facekook Inspire Engagement

Facebook Social Community

Youre going to be Googled

Build relationships increase reach

Make your reputation and keep it

@AngelaRunsAmuck Facebook.com/ProAngelaRosas angela@angelarunsamuck.com

Thank you Q&A

Вам также может понравиться