7 POWER KEYS TO NURSING EDUCATION ADMINISTRATION AND MANAGEMENT

POWER KEY NO. 1

Have a food grasp of: A. The Presence and Structures of the educational system; and B. The importance of Developing and Effecting a Comprehensive Development Plan (including an effective COMMUNICATION PLAN)

POWER KEY NO. 2

Be clear of the VISION-MISSION and OBJECTIVES of the Institution (and communicate this well to all stakeholders)

POWER KEY NO. 3

Be sure to put in place an efficient organizational structure (and communicate this well primarily to internal customers)

POWER KEY NO. 4

Complement the required physical facilities to achieve educational goals and objectives (and communicate the need to higher administration)

POWER KEY NO. 5

Institute measures towards academic excellence (and communicate well these measures to all stakeholders)

POWER KEY NO. 6

Provide sound financial judgement

POWER KEY NO. 7

Implement the School Development Plan and communicate well to your publics.

The Presence Structures of the Educational System

A. CHED Memorandum Order No. 14, series of 2009 (Policies and Standards for Bachelor of science in Nursing (BSN) Program) with special emphasis on the CORE VALUES OF PHILIPPINE NURSING (Art. 1), Program Specification (Art. III), COMPETENCY STANDARDS (Art IV, Section 5) and INTEGRATE ACTIVELY (not passively) All the succeeding provisions of the CMO B. And Other related CMOs for Higher Program of Studies (MAN/MSN/PhD/EdD; Doctoral Studies in Nursing, etc.)

 B. The Importance of Developing and effecting a Comprehensive Development Plan (including an effective COMMUNICATION PLAN).
What goes into these?

CURRENT NURSING SITUATION

State of the Industry Market for NURSING Demand and Supply Situation Regulatory Environment Assessment Using the 5 Ps
AND THESE NEEDS TO BE REVIEWED EVERY SO OFTEN FOR OUR GUIDANCE!

 LET US NOW TRY ADDRESSING SOME COMMUNICATION CONCERNS THREADED THROUGH THE DIFFERENT POWER KEYS

STRATEGIC QUESTIONS
How can the 5 Ps support our Communication System objectives?

Product Strategy
Differentiate what Nursing education offers from other Education Programs Create an image of quality and affordability Use appropriate packaging Communicate to target market

Address the tendency to seek only your institutions branding schemes and neglecting the brand of our profession for our country as a whole. Create an institutional brand or image but emphasize a transcedent brand or image of PHILIPPINE NURSING that is superior but complemented to by institutional system and keep emphasizaing this to the higher administration.

 Continuous skills upgrading for our faculty and personnel (CQI)

Standardized training (from PNEA to all Nursing College Administration) Standard Operating Procedures (from PNEA to all Nursing College Administration) Consistent delivery and promotion of quality nursing education as our unified competitive advantage.

Product Strategy

The use of bundling schemes to address product mix dilemma (Institutional communication schemes)

Price Strategy
Conduct price review to assess competitiveness.

Establish pricing policies and guidelines on a network-wide and regional basis Train individuals involved in pricing decisions. Effective step-up (convince higher management ) and step-down (sell to both internal and external customers) communication schemes

Place Strategy
Implementation of location and site selection criteria, with due consideration to
Image positioning

Programs, Promos, and Communication Strategy

Programs and promotions
Focus on client (personnel and students)
Retention and promotion for students Retention, promotion, and expansion for faculty Address product and client mix objectives
Stimulate patronage of slow-moving products (low performing products capture and guidance schemes) Address educational level program performance, expansion, and market/area/RLE penetration.

Programs, Promos, and Communication Strategy

Marketing Communications
Increase faculty and student awareness of local, national, regional, global trends and professions scenarios Create and project positive image in the community Increase advertising reach Infrom the taget market Educate and reduce fear Communicate the product proposition Encourage trial

Programs, Promos, and Communication Strategy

Marketing Communications
Establish and reinforce the Institutional brand BUT adhering ti NATIONAL BRAND The best for Filipinos but the choice of the world. Build brand performance. Create cooperative and support activities with other corporate entities (education-service partnerships)

People Strategy
Project a professional image of service providers among personnel, especially faculty members. Uplift and motivate
Enhance pride and sense of belonging Improve skills Create career path opportunities (adhere to the nationalization of the Nursing Career Progression Program (BoN Resolution No. 22 Series of 2009)