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Example
Stars as Constructions
Richard Dyer believed that artists, actors, celebrities anyone with a media spotlight hanging over them were constructed, like a product. Artificial images that wiped any blemish or imperfection seemed to brand them all, and they were advertised through magazines, newspapers, films and music. A Unique Selling Point was the ingredient that producers would use to sell them, because it made them different from other celebrities. Richard believed that making the celebrities somewhat humanised by conveying their emotions and thoughts to match that of a regular persons, would allow us to feel connection with this idol. We also respect them more as a person if they groom themselves and reject conformation (airbrushed, heavily made-up, styled, plastic surgery) which helps us understand them more and feel increasingly more comfortable with them. The artist Ive chosen to explore in the eye of these theories is Example, (real name Elliot John Gleave) a famous male artist. In the follow slides Ill apply each level of Richard Dyers Star Theory to his works, and media-established personal life.
Examples common characteristics and humorous nature is generated by a exceedingly popular YouTube video of himself and artist and songwriter Ed Sheeran joking about in a common location, singing about Nandos Chicken (left) While on the right, he extends his passion for Fulham football team.
Humanised ?
Presented as real human beings Example is constantly being presented as a real human being, as hes always doing casual things that regular people would do, such as watch a football match in a pub, whilst casually drinking a pint. These projections lead the audience to feel familiar with him and somewhat less fake as other celebrities would. For example, you wouldnt see Nikki Minaj in a pub or a public location without a moneymaking reason. Seeing a stars life in a magazine/newspaper being criticised or praised we feel closer to them. Interested/empathetic In the newspaper to the right, Example has had bad publicity through a simple slip of the tongue. However, any publicity good or bad, is always good. Because whatever the outcome, as long as your being talked about and getting publicity out of it youve succeeded as a celebrity. Example however, has never had a continuous stream of bad behaviour and therefore this news is so shocking, its made the front page. Audiences reading it will feel something and perhaps even take their views to social networking sites to broadcast their opinion or find out more about the story.