Corporate Social Responsibility

CSR makes Business Sense

Prof Bharat Nadkarni

The earth has enough resources to meet the needs of people but will never have enough to serve their greed. Mahatma Gandhi Triple Bottom Line Concept Corporate Behaviour CSR as Core value of the Business

Corp Social Responsibility

Natural Resources for Business

Core Competency of Business

Millenneum development goals

Group Assignment
Banking industry I T Industry Film & Entertainment Industry Advertising Industry Telecommunications Industry Automobile Industry Retail Industry Infrastructure Industry Pharmaceutical Industry Food & Hospitality Industry : 00 : 01 : 02 : 03 : 04 : 05 : 06 : 07 : 08 : 09

Corp Social Responsibility CSR Makes Business Sense

Corporate Social Responsibility (CSR) is a business strategy that works. In

a world where brand value and reputation are increasingly seen as a

companys most valuable assets, CSR can build the loyalty and trust that ensure a bright sustainable future. In our complex, global society,

corporations are becoming increasingly visible. They are not judged on

their results but on their behavior too, and this can be an opportunity. By integrating CSR into your business as core value, you are not only making a significant contribution to a better society, but just as importantly you are recognized for doing so. And this has obvious benefits for the company.

Corp Social Responsibility

If one is to be successful in 21st century, one must simultaneously excel in all three elements of sustainable development: Economic Prosperity,

CSR and Environmental Stewardship. The right way to approach social

responsibility is not in rules and regulations but in a high level ethical code that could be built into an organizations value system.

CSR is an approach that helps us to get away from the old idea that
economic, social and environmental goals are always and invariably in conflict. What we need to work out is how progress on any one of those fronts can support progress on the others.

Corp Social Responsibility

We want to see business, the voluntary sector, and public bodies all working together, not doing so grudgingly, but because each sees it as

advancing its own key interests to do so, as well as advancing the interests
of others.

Benefits of CSR are : 1. 2. 3. Enhanced Brand Image and Reputation Increased Trust and Customer Loyalty Sustainable Development

The Millennium Development Goals as defined by UN

Eradicate extreme poverty and hunger Achieve universal primary education Promote gender equality and empower women Reduce child mortality Improve maternal health Combat HIV/AIDS, malaria and other diseases Ensure environmental sustainability Develop a global partnership for development Stop Child Labour

Corp Social Responsibility National Priorities and CSR in India

Key Communities

Thrust Areas

Thank you