Presentation on

Department: Business Administration Course Title: Fundamentals of MIS Course Code: MGT-312
PREPARED FOR
Mr. Md. Rahimullah Miah Lecturer of MIS Department of Business Administration Leading University, Sylhet, Bangladesh

PREPARED BY
Faglul Karim Raihan ID: 1001010142 Sec-C, 7th Semester (24th Batch) Department of Business Administration Leading University, Sylhet, Bangladesh

Date of Presentation:21/04/2012

OBJECT OF PRESENTATION
Overview of Mobile Banking SWOT Analysis of Mobile Banking Mobile Banking in Bangladesh Upcoming Mobile banking in Bangladesh

Methodology of the study

Findings Recommendation Conclusion Reference

OVERVIEW OF MOBILE BANKING

Mobile banking is a term used for performing balance checks,

account transactions, payments, credit applications, pay bills, authorize fund transfers, and other banking transactions through a mobile device such as a mobile phone or Personal Digital Assistant (PDA)
Also known as M-Banking, SMS Banking. The first mobile banking was operated by the National Bank of

Scotland and came into service on 5 November 1946

Mobile banking was first introduced in Bangladesh on May 15 by

Dutch Bangla Bank Ltd (DBBL).

SWOT ANALYSIS OF MOBILE BANKING

Strengths:
Mobile as a technology provides all the support required to leverage Banking transactions. 2) Ease of availability- any time, any where. 3) Rapid growth of Mobile and wireless market.
1)

Weakness:
1)
Lack of awareness about the new channel among the mobile users. Security concerns about the new channel. Mobile Handset Operability. Application distribution

2)
3) 4)

SWOT ANALYSIS OF MOBILE BANKING

Opportunity:
1)

Threats:
Regulatory restrictions by "Bangladesh Bank to launch Mobile banking as a separate channel. Acceptance of new technology by users. Customer misuse of products and services Traditional banking risks such as credit risk, liquidity risk and market risk are also present in e-banking sectors.

2)

3)

Rapid increase in the Mobile user 1) base and acceptance of the Mobile technology even in Rural areas makes a bigger market available for mobile banking to expand. 2) With technology advancements in Mobile handsets rich features can 3) be embedded in the application. Lowering of Mobile Tariff rates - 4) GPRS plans, SMS

MOBILE BANKING IN BANGLADESH

Bangladesh Bank has already allowed 10 banks to initiate mobile banking.
Dutch-Bangla Bank Limited has around 20,000

customers under the new system. The bank started the service initially in Dhaka city and its 6 surrounding districts with 150 to 200 field offices, and 4585 agent all over Bangladesh.

MOBILE BANKING IN BANGLADESH

BRAC Bank introduced the service on July 21, with the brand name bKash
It targets to register at least 10 lakh people under the system

by year-end. already have almost 3,000 customers with bKash. It has developed 400 service delivery points and expects 3,000 points by year-end.

MOBILE BANKING IN BANGLADESH

Banglalink, Dhaka Bank and Western Union jointly

launched a Mobile Money Transfer service. Banglalink mobile users (Dhaka Bank approved account holders) can access to their money from any of over 1,700 Dhaka Bank-accredited Banglalink Mobile Cash Points Which services are available till 8pm every day, seven days a week. Bangladesh Post Office also launched a new money order service named Electronic Money Transfer Service (EMTS), Presently 2000 post offices provide the EMTS which is covering all district, upazilla/thana and important/busy rural post office locations

UPCOMING MOBILE BANKING IN BANGLADESH

Mercantile Bank and Trust Bank are going to

introduce m-banking throughout the country with the help of the government union information centers. SSL Wireless and Islami Bank Bangladesh Limited have entered an agreement to provide Mobile Banking Services in Bangladesh

Mobile service operators of M- banking

Name of Banks Mobile service operators

Brac Bank Dhaka Bank Mercantile Bank Limited Dutch-Bangla Bank Islami Bank Bangladesh Bangladesh Post Office

GrameenPhone, Aktel. GrameenPhone, Banglalink. GrameenPhone, Citycell, Aktel, TeleTalk. GrameenPhone, Citycell, Aktel, Banglalink. Grameenphone, Aktel, Banglalink, Warid Telecom, CityCell and TeleTalk Grameenphone, Aktel, Banglalink, Warid Telecom, CityCell and TeleTalk

METHODOLOGY OF THE STUDY

The topic chosen for the assignment is Mobile

Banking in Bangladesh. I work with non-government sector and also include government sector. All the data and information which is related to my task was collected from secondary source. I use Microsoft Word and Microsoft PowerPoint to prepare this assignment.

FINDINGS
Most of the rural area people are the potential

customer of mobile banking. Mobile banking is not available on every device. Some banks do not provide mobile banking at all. 35% of m-banking customer are highly satisfied with present m-banking service. Some village people do not trust mobile banking as traditional banking system. Most people heard about it but not have a clear idea

RECOMMENDATION
Government must have to take adequate measures to

ensure the uninterrupted supply of raw materials for M-Banking. To reduced M-Banking limitation all banks should provide this opportunity. Government should easier the process to lunch mobile banking service. Employees of customer service department of banks should be co-operative for registration and educating the customers this technology-based service.

RECOMMENDATION
User guide should be provided to all intended

customers. Banks should use all mobile service operators available in Bangladesh. More services should be included in M- banking.

CONCLUSION
More than three billion mobile phones are currently in

operation worldwide and fully 70% of the total population of developing countries fall within the coverage of existing cellular networks. As 99 percent of the people of Bangladesh are under the mobile phone network, almost all will have access to the formal financial channel. More than 7.5 crore people are using mobile phones. If the banks can reach out to the un-banked people, the dream of more people having bank accounts can be fulfilled.

REFERENCE
Website: 1) http://www.scribd.com 2) http://www.google.com 3) http://en.wikipedia.org/wiki/Mobile_banking 4) http://www.dutchbanglabank.com 5) http://www.brac.net 6) http://www.bkash.com 7) http://www.thedailystar.net 8) http://www.bangladeshpost.gov.bd

Do You Have Any Query.?