A study on 7 Ps of service marketing at

ARTHA

SERVICE MARKETING

The Services Sector contributes the most to the Indian GDP. The
Sector of Services in India has the biggest share in the country's GDP, it accounts for more than 50% contribution.

The various sectors under the Services Sector in India are

construction, trade, hotels, transport, restaurant, communication and storage, social and personal services, community, insurance, financing, business services, and real estate.

DEFINITION
service as an activity or an advantage which is given by one party to another party which is basically intangible and can not effect any ownership. - philip kotler

CONTRIBUTION TO GDP
percentage
percentage

agriculture

18.5

industry

26.4

service

55.1

10

20

30

40

50

60

MAINLY ,MARKET IS A COMBINATION FOUR PS

Product Price

Place
Promotion

EXTENDED PS FOR SERVICES MARKET

People

Process

Physical evidence

RESEARCH METHODOLOGY

OBJECTIVES :

To know the students satisfaction about the institution.

To know the performance of ARTHA when compare with

the other competitive institutions. To know about the way of coaching that are provided by institute To know about motivational factors that are useful for the students ,useful to get jobs. To gain the knowledge about the 7ps how these are useful in achieving organizational objectives

Data collection:

Primary Secondary Data collection technique:

Random sampling Sample size:

20 students

LIMITATIONS :

The sample of the survey not represent the total students

This study is based on available information. Lack of sufficient time and resources. Price variations .

ARTHA Artha is a financial training institute. provides specialized courses in financial markets -Stock markets, Commodity markets, Derivative markets, etc ,.. building careers in the area of research and operations. Have a long and proud history of educating leading brokerage house in NCFM and MCX training modules.

LOGO

PRODUCT
NSE certification on financial markets module MCX Certified Commodity Professional Advance courses modules in fundamental technical Work shop Traders/Investors/Professionals module

PRICE
The pricing strategy used by Artha : cost plus pricing The fees structure for the courses is around 4,000rs. The fees fix by the management is based on the following two factors they are: Monthly expenses of the institute Students strength in the batch

PLACE
Delivery of services at the right time and at the right place to consumers. Direct Distribution of services to the ultimate customer.

Located near to rush area where people can easily identify about the organization.

PROMOTION
Seminars at Management meets Guest lectures Work shops Sponsor ships Web site etc...

PEOPLE
Mr. Sk. Zakir Hussain. MBA Mr. M.Mahesh Kumar .MBA Guest faculty: Mr.P.Pavan

PROCESS

Courses

& DURATION

ARTHA Beginners or NCFM module -30 days or 50 hrs ARTHA Commodity Module or MCCP module or NCFM 30 days or 50hrs ARTHA Advance module 45 days or 75 hrs ARTHA Work shop 1 day ARTHA Traders/Investors/Professionals module -30 days

PHYSICAL EVIDENCE

CUSTOMER SATISFACTION REGARDING ARTHA

1.ARE YOU SATISFIED WITH COACHING PROVIDED BY THE INSTITUTE? A. VERY SATISFIED B.SATISFIED C.FAIR D. DISSATISFIED
20 18 16 14 12 10 8 6 4 2 0 very satisfied satisfied fair dissatisfied

2.ARE YOU SATISFIED WITH THE LEARNING MATERIAL PROVIDED BY THE INSTITUTE? A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED
12

10

0 very satisfied satisfied fair dissatisfied

3.ARE YOU SATISFIED WITH THE RESPONSE GIVING BY THE FACULTY WHEN PROBLEM ARISES? A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED

14 12 10 8 6 4 2 0 very satisfied satisfied fair dissatisfied

4. ARE YOU SATISFIED WITH THE FEES STRUCTURE OF THE COURSES PROVIDED IN THE INSTITUTE? A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED

9 8 7 6 5 4 3 2 1 0 very satisfied satisfied fair dissatisfied

5.ARE YOU SATISFIED WITH THE PRACTICAL KNOWLEDGE GAINED BY YOU WHILE YOU LEARNING THE COURSE? A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED

16 14

12
10 8 6 4 2 0 very satisfied satisfied fair dissatisfied

6. ARE YOU SATISFIED WITH THE COURTESY AND FRIENDLINESS OF FACULTY IN THE INSTITUTE? A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED

18 16 14 12 10 8 6 4 2 0 very satisfied satisfied fair dissatisfied

7. ARE YOU SATISFIED WITH THE MOTIVATIONAL PROGRAMS CONDUCTED IN THE INSTITUTION? A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED

12

10

0 very satisfied satisfied fair dissatisfied

8 HOW WOULD YOU RATE YOUR INSTITUTION WHEN COMPARE WITH THE OTHER INSTITUTIONS? A. VERY SATISFIED B.SATISFIED C.FAIR D.DISSATISFIED

16 14 12 10 8 6 4 2 0 very satisfied satisfied fair dissatisfied

9. What do you like about this institution? Most of the students said that they like faculty in this institute as well as teaching also, remaining students said that this institute is very much useful to them to gain knowledge on stock market thats why they like this institute very much.

10. What do you dislike about this institution? Some students said that ,they dislikes the ambience in the institution Not providing the study material.

FINDINGS:
Maximum number of students said that they are very much satisfied with the coaching provided by the institute. Some students stated that they are not that much satisfied with the learning material provided by institute. Students in the institute said that very satisfied about the faculty interaction with them when problem arises.

CONT..
Students have mixed opinion about the fees structure offered by the institute on the courses. Students are very much satisfied about the practical knowledge gaining by them while learning the courses. Students are said that Artha is so better than compared to other institutions.

SUGGESTIONS
Most of the students are less satisfied about the learning material provided by the institute. Some of the students are satisfied with fees structure and wants to reduce the fees according to the batch. Mostly students of the institute are not satisfied with the ambience of the organization.

CONCLUSION:

Therefore maximum number of students

is very much satisfied about this institution

when compared to other institutions. Students

feel that this institution is very helpful to them

to gain knowledge about stock market.