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Fashion
Competitors
Company
departments of organization, for the target customers. Establishing the market position of a firm relative to the competition (Positioning) and set advertising and promotional objectives to attain the sales goal.
Continued
A Marketing division is responsible for
Establishing whole-sale and / or retail strategies and provides feedback from buyers and consumers to merchandising personnel. Continuous monitoring of markets and recommending modifications when change in strategy is necessary for the sale of products.
Planning, development, and presentation of apparel product lines is being done by the Merchandising division.
2. Budgets
Budgets comprehensive financial plans that establish the allocation of resources for achieving the
Market Penetration: Entering of new products in present markets through effective advertisement and promotion Market Development: Seek greater sales of present products from new markets or develop new users for present products Product development: Develop new or modified products for the same market
Diversification: Develop or obtain new products aimed at new markets
analyzed,
and
the
Continued....
Market Research is the systematic gathering, recording and
analysing of data about problems relating to the marketing of goods and services
Describes the characteristics of the market.
Market Research is to do with research relevant to marketing operations, including studies on,
Advertising Pricing Packaging Distribution Sales force activities Product As well as market studies.
3. 4. 5. 6.
Competitive management
Manufacturing, planning and sales forecasting Pricing and distribution
Promotions planning