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Submitted By: Group - 11 Nilesh Kothari Amrita Tripathy Aloke Sharma Abhishek Jain
- 41 - 07 - 04 - 02
concrete
REGION/COUNTRY - Mexico, USA Date Completed - 01.12.2012
1. BUSINESS DEFINITION To maintain the world leader position in Providing customized building material solutions Globally by Sustainable development, operational efficiency and opportunistic diversification through continued acquisitions. Customer Needs Addressed: CEMEX provides solutions for home and commercial construction, improvement, and renovation to infrastructure, agricultural, industrial, and other specialty applications. It fosters long-term customer relationships by providing them with reliable, high-quality service and consistent product quality and constantly adapts to its customers needs through innovative products and financing schemes, providing them with solutions for the challenges they face in their specific market and business climate. Technologies Used: CEMEXs Global Center for Technology and Innovation is in Switzerland and their laboratories work to develop more efficient and sustainable products and processes that meet customer needs for more sustainable building materials. As a result of research and development efforts, a range of innovative products being developed that can be used to design and construct more energy efficient, sustainable, and accessible buildings.The following product innovations help to improve the sustainability of buildings and other structures: Insulating concrete forms, made primarily from polystyrene and filled with concrete to help keep heat out in hot climates and to retain it in cold weather. Self-compacting concrete, which has a dense formulation, improves the strength, durability, and life of a structure, while reducing labor costs, energy use, and health risks during construction and maintenance costs throughout its life. Pervious concrete, which allows rainwater to filter through, reduces flooding and heat concentration by up to 4C, and helps to prevent skidding on wet roads. Rapid-setting concrete, which contains up to 80% fly ash, is a low-carbon alternative to conventional concrete. Concrete with high acid resistance is robust and durable for uses such as cooling towers or for storing silage on livestock farms. Antibacterial concrete, which controls bacteria growth, is used to help maintain clean environments in structures such as hospitals, laboratories, and farms.
2. STRATEGIC THRUST
Direction: Grow in expanding emerging markets and maintain the existing
presence in developed countries.
Rate: The worlds need for housing is urgent and unrelenting. According to the
United Nations: Worldwide, an estimated 1.1 billion people in urban areas alone live in inadequate housing. Between 2000 and 2030, urban areas in developing countries will absorb 95 percent of the worlds population growth. During the last decade, the annual need for housing in developing countries urban areas was an estimated 35 million units.
Nearly 95,000 new urban housing units must be constructed each day in developing countries in order to relieve overcrowding and substandard living conditions. The market scope is for building affordable housing and better, more modern, and durable community infrastructure such as roads and sidewalks, schools, hospitals, parks, and other public spaces. Considering above facts if expanding markets of developing countries is properly approached then the rate of growth can be expected to be at least 15 % even in presence of Global and local competitors presence in these countries.
Performance Priorities:
1st Maintaining Lowest Cost 2nd Maintaining Quality and services to Global level 3rd Continual Improvement & Innovations and sustainable developments
Size of business
Worldwide Presence Presence in more than 50 countries
worldwide Annual production capacity of more than 96 million metric tons of cement Annual production levels of approximately 55 million cubic meters of ready-mix concrete and more than 160 million metric tons of aggregates 61 cement plants, 1,921 ready-mix concrete facilities, and a minority participation in 12 cement plants 377 aggregates quarries, 226 land-distribution centers, and 70 marine terminals
No of Patents
2
Details
1) Process to produce Portland cement clinker 2) Clinker and white Portland cement with a high sulfur content Wall lining method and system 1) Concrete & mortar additive, process for the preparation 2) Universal hydraulic binder based on fly ash type F
CEMEX, Inc.
1) Concrete pavement system and method 2 ) Apparatus and method for injecting waste tires through the burner end of a kiln 3) Rapid hardening hydraulic cement from sub bituminous fly ash and products thereof
Aggregates
Crushed Stone and Manufactured Sand
These products are obtained by mining rock and breaking it down to a preferred size. In the case of manufactured sand, the product is obtained by crushing rock to the selected shape or texture, ensuring product and project specifications are met. Sources of crushed stone can be igneous, sedimentary, or metamorphic.
Gravel
Gravel deposits are produced through a natural process of weathering and erosion. It can be used for roads, for concrete manufacturing, or for decorative purposes.
Sand
Sand occurs naturally and is composed of fine rock material and mineral particles. Its composition is variable depending on the source. It can be used for roads, for concrete manufacturing, or sanitation.
Types of Concrete
Recycled Concrete
Fiber-reinforced Concrete
Fluid-fill Concrete Roller-compacted Concrete
Other products
Asphalt - a wide range of cost effective, high performance asphalt products, from our standard hot mix asphalt, which is made by combining crushed stone with liquid asphalt cement, to highly technical products that can be used on major highway systems, driveways, commercial parking lots, or rural country roads. Designed for consistency and
reliability, our asphalt products are designed to withstand different weight loads, traffic volumes, and weather conditions.
Concrete block Standard concrete blocksometimes referred to as gray block, concrete masonry unit (CMU), or cinder blockis one of the most practical and long-lasting materials
used in building. Its strength, durability, and versatility, including its energy efficiency, excellent fire and high wind resistance, and noise insulation, make concrete block a compelling alternative to many other building materials.
Roof tiles We offer a comprehensive range of concrete roof tiles and fittings, designed to meet the requirements of most roofing applications. Available in a wide selection of sizes, shapes, and colors, our roof tiles serve residential and commercial needs.
products offer a range of styles for different building or landscaping projects. Specialty rock products, as well as architectural block, in an array of colors, sizes, and textures, take our customers design to a new level. Block paving solutions and decorative paving provide an ideal range of applications for any hard landscaping project.
Pipe CEMEX designs and manufactures standard and
special concrete pipe for various applications such as storm and sanitary sewers. Offered in diverse types, sizes, and lengths, pipe products meet or exceed applicable standards and customer requirements throughout different operations.
Other precast products Among other precast products, it
offers rail products, concrete floors, box culverts, bridges, drainage basins, barriers, and parking curbs.
Research capability Global Center for Technology and Innovation in Switzerland houses a state-of-the-art research laboratory. This laboratory has a unique and broad range of investigation tools and novel in-house testing methods that are available to the CEMEX community. Its research center has considerable expertise in the following areas: new and enhanced construction materials; sustainable construction; cementations materials (cement, fly ash, and slag); concrete and mortar products; admixture formulations; and aggregates.
United Nations's Habitat Business Award in the category of Accessible Housing Solutions for Patrimonio Hoy and Centros Productivos de Autoempleo; CEMEX was also recognized in the UN Habitat Scroll of Honour UN Habitat
2008
Contribution for the Implementation of a quality culture National Office of Administration and Personnel (ONAP)
System
This service offers our customers greater flexibility and efficiency. It enables them to get cement at their convenience, shortening their logistics schedules by minimizing loading and unloading times and also cutting back on more traditional transactional practices.
Carbon Strategy
Climate change is considered one of the most critical global challenges. CEMEX acknowledges the local and global challenges posed by climate change, and is committed to applying skills, technologies, and determination to reduce the contribution of their operations and the industry to climate change. The global cement industry produces about five percent of all manmade CO2 emissions.1 This greenhouse gas is generated chiefly in the production of clinker (the main ingredient in cement). Clinker is produced in large rotary kilns by processing limestone, clay, and other minerals under very high temperatures (>1,400 C or 2,500 F). CO2 results from the fuel combustion required to achieve such high temperatures and from the chemical decomposition of limestone into lime and CO2. Compared to these emissions, other sources, mainly the transport of raw materials and final products and emissions related to the generation of electricity that CEMEX consumes, are very small, but still offer an opportunity to reduce our total footprint. CEMEX is focusing on following as a means to reduce environmental damage
Alternative Fuels Renewable Energy Alternative Raw Materials Energy Efficiency CO2 Disclosure CO2 Offset Mechanisms
Better Traffic Flows: The durability of concrete minimizes the need for extensive repairs or annual maintenance of roads and
highways, thereby avoiding traffic problems for their users. When repairs are necessary, they are typically smaller in scope than those for asphalt pavements. Reduced Life Cycle Costs: Although the initial investment in concrete pavements is marginally higher than asphalt pavements, concrete pavements require less maintenance over their lifetime, making them the more cost-effective solution.
Reduced Temperature: Concrete pavements provide reflective surfaces that minimize the "urban heat island" effect. Their lighter
color has higher solar reflective qualitiesalbedomaking the environment up to 15C cooler than asphalt pavements. Better Light Reflection: Concrete reflects 33 percent to 50 percent more light than asphalt. This is especially important for driving safely at night and for reducing street lighting costs. Reduced Rolling Resistance: Due to its rigidity, concrete paving offers significantly less resistance for a vehicle's wheels to roll.
Consequently, concrete paving requires lower fuel consumption for vehicles traveling faster than 30 km/h, compared to a flexible
pavement such as asphalt. On any given roadway where concrete is used, the higher the traffic volumes, the greater the savings in fuel consumption. Increased Safety: Concrete pavements reduce the probability of road accidents. They not only provide better visibility at night, but also are easily textured during construction to create a surface that provides superior traction and a quiet ride.
Vertical Integration
Affordable Housing
CEMEXs housing strategy is designed to address the significant housing deficits in developing countries, chiefly Mexico and the countries of South and Central America, the Caribbean, and Asia. Our goal is to demolish building and development paradigms that limit the affordability of home ownership for low-income families by establishing cooperative relationships among low income communities, government agencies, developers, and the financial sector.
transactions in one of three centralized hubs, which provide end-to-end, value-added customer-oriented processes. The centers permit simple, scalable, and flexible local decision making guided by corporate rule making. This strategy allows us to mobilize global initiatives much faster, in parallel rather than in sequence. consideration for our organization; it allows to answer the needs of final clients more efficiently. Additionally, it enjoys a wider range of options that allows it greater flexibility to compete in a constantly changing market, providing the most effective and efficient ways to satisfy market needs.
CEMEX partners with cement distribution network to offer customers an extensive range of brand-name products at competitive prices. Its retailers also receive integral training to better manage all aspects of their businessincluding inventory management, product promotion, sales force programs, and product-delivery and sourcing logistics.
We suit our customers needs by providing them not only with high quality and tailor-
made products, but also with the most reliable and cost-efficient service. For inquiries, contact your local CEMEX representative.
Customer Service
24/7 LOAD
CEMEX s delivery service offers customers the ease of receiving products whenever they need them, allowing its customers to optimize their project schedules according to their specific needs.
Construction Financing Services
Customers can receive financing on certain projects and product purchases through various innovative financing programs that vary from country to country. For example, our UN awardwinning low-income housing program, Patrimonio Hoy, has assisted more than 260,000 families with affordable services and building materials through financing mechanisms and technical assistance. Additionally, in certain countries such as Mexico, we offer turn-key solutions for developers and partner with governments and local authorities to identify, coordinate, and develop public infrastructure projects.
Online Services
Customers have all day online access to information, from account balances to new products and services releases. They can place online cement orders, and in some countries, they are able to review their order status at any time during the day or night. The online service is also an open communication channel to receive feedback from our customers.
Debt Information
Debt information as of September 30, 2012 Debt under Financing Agreement & New Facilities Agreement U.S. Dollar and Euro Denominated Notes** Mexican Peso Denominated Notes
Strategy Elements
Technology - At CEMEX, sustainability is incorporated in its strategy and its day-to-day
operations. The goal is to provide building solutions that meet the needs of a resourceconstrained world, to minimize the ecological footprint of its operations, and to foster closer relationships with its stakeholders. Among its priorities, CEMEX looks to take the lead in sustainable construction through the development of products, services, and building solutions for a low-carbon economy. It also actively participates in low-income housing programs and high-scale infrastructure projects. Moreover, as part of efforts to reduce ecological footprint, they increase use of alternative fuels and raw materials, improve energy efficiency, and contract renewable power where feasible. Additionally, optimizes air quality, waste management, and recycling; diminish disturbances from noise and dust; and implement biodiversity action plans at its quarries.
Manufacturing & operations : It constantly look for ways to reduce our costs and
maximize operating efficiency. In a rapidly changing, challenging global business environment, it continually adapts global operations network to meet current market dynamics. They are also seizing every opportunity to drive down costs at both the operating and corporate levels. As a result of their transformation process, they achieved a recurring improvement of steady state EBITDA of US$150 million in 2011. In addition, expects an incremental improvement of US$200 million in 2012, reaching a run rate of US$400 million by the end of that year.
Competitive Strategy
Competitors
Lafarge
Lafarges Global market has improved much more in last decade in developing countries like India and other Asian countries so Entry and expansions in developing countries emerging markets with its Tailored products and lowering costs.
companies worldwide and improved its position as a global, integrated supplier of building materials so Product differentiation in Aggregates considering costs in Global markets and Acquisition of Lowest cost Aggregate producer in the world should be the strategy adopted by CEMEX.
Operational efficiencies in Manufacturing and Distribution so CEMEX has to use all its IT tools and techniques for achieving highest operational efficiencies at lowest cost. Recently CEMEX has signed a strategic agreement with IBM to provide business process outsourcing and IT services.
development
demands
highest
building
material
requirements as compared to housing and commercial buildings. Large scale Infrastructure projects are going on in Developing countries which
divesting in less performing Assets, reducing debt, Optimizing maintenance and Capital expenditures.
Thank You