Vijender Kaur (66) Ankita Jain (13) Kinal Jain (22) Archi Rambhia (36)

Nikhil Shah (44)

Aakansha Shah (53)

Apart from the efforts by us, the success of any project depends largely on the encouragement and guidelines of our professor therefore we would like to show our greatest appreciation to Prof. RAHUL CHOPRA. Without His encouragement and guidance this project would not have been possible. We would also like to thank our principal Ms. Manju Nichani and our Head of Department Mr. Kailash Chandak.

Introduction Vision Mission Market segmentation Startup requirements Personnel plan Financial plan 8 Ps Innovations Profit Projection SWOT analysis Itinerary Conclusion

About Wanderlust Travels Inc.

Birth: 15-09-12 Being synonymous with India

Tour Operations and NOT Travel Agents

Travel Philosophy- Promoting Tourism NOT Travelling

To become the foremost name in India, out of the box travel ideas and travel consulting in India.

To consistently deliver top notch travel concepts and tours which leave the travelers with an unparalleled experience of the place, people, food, culture and our service.

Continuously provide enjoyable quality excursions/trips on time and within budget. Develop satisfied customers.

Establish a market presence that assures short-term and long-term profitability, growth and success.
Fully committed to supporting growth and development in the tourism and overall economy. Contribute positively to our communities and our environment.

Age Distribution

1.Age 2.Income 3.Interest 4.Occupation 5.Location

18-25 25-40 Above 40

Source: Wanderlust Travel s Inc.

Start-up Requirements
1%

49% 50%

Assets Invetmensts Expenses

Source: Wanderlust Travels Inc.

Personnel Plan (in Figures)

Tour Guides Sales & Marketing Drivers Personal Assistants Cleaners Night Watchmen Mechanic Accountants Partners

Source: Wanderlust Travels Inc.

 Cash

flow as first priority, growth second, profits

third
Respect

for realistic forecasts, and conservative cash flow and financial management of loans in Phase 2

Requirement

Looking

for investments further in Phase 3

The tourism product is viewed as more of service in the customers eyes. WANDERLUST offers different modes of travel, spiritual travel, art workshops, heritage travels, virgin beaches, industrial travels. The levels of the product that our company offers are :

Core products Basic products Expected products Augmented products Potential products

Pricing in tourism is a complex process. Pricing includes the prices of other services like Air travel, Bus, Railways, Hotels, etc. We offer price sensitive tours like cost saver and premium tours which can be afforded by all classes. Penetrative Pricing For e.g.: Depending on the income level and purchasing power parity, different rooms can be offered to suit customers from every background:o o o o o

Single Occupancy Twin Sharing Extra Adult Child with Bed Child without Bed

Provision of travel information

Preparation of itineraries

Liaison with providers of services

Planning and costing tours

Ticketing

In people, local people are very important, as to how they treat tourists.

1. 2. 3. 4.

The people that are included in our company are:

Travel agents
Guides Staff Sales staff

Our company intends to offer a unique service to all of its customers, so as to position itself as the premier travel provider in India This shall be undertaken through provision of affordable, and luxurious transport as well as informative insights about the various sights and areas. Through our reasonable charges and satisfying excursions we intend to attract a large portion of the market, both directly and indirectly. Hence. all promotional material and campaigns shall be directed to fulfilling our intended positioning on the market.

Consumers will make perceptions based on their sight of the service provision which will have an impact on our company perceptual plan of the service. The physical evidence provided by our company to the client are:
o Comfortable seats while traveling o Ambience o Layout and design of the resort o The sign posts that indicate directions o Route maps o Information regarding rules and regulations of the tourist spot o Telephone booth

The place where the customer buys the tourism product can vary greatly. Travel agents, tour operators, tour wholesalers, online on website are a few examples of the distribution points for tourism products.

When we say places, people are as unimaginative as Lonavala.

But we in WanderLust offer offbeat and exotic locations for the curious travelers. From rural melas like Pushkar to high mountain passes like the Khyber Pass or plantations like Coorg and beautiful countries like Bhutan.

Advertising Publicity Sales promotions Telemarketing Personal Selling Direct Marketing Events Internet Marketing Brochures Website and Social Media(of course!)

City Bus Tour Collaboration and NOT competition CSR Facebook Graph

Ads in specific areas to attract specific niches

College and Community

T.A.C.

Niche Marketing
A niche market is the subset of the market on which a specific product is focusing. So the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

A commission that hotels provide us on the number of bookings we make.

Group Centric Plans- Single Womens Club, Media professionals, etc Amazing race type travel rallies and races

Specific mode of travel- only bus/train/cabs, etc (eg: K to K by train)

Nightlife Exploration Spiritual Travel

Heritage Travel Virgin Beaches of India Art Workshops (southern dance, odissi, lavni, naga dance) Fine Arts (warli, thangka, etc.)

Industrial Visits
Rural Tourism

Profit Monthly
1000000
800000 600000 400000 200000 0 Month 2 Month 3 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 -200000 -400000 Month 12 Profit Monthly

Month 1

Month 4

Source: Wanderlust Travels Inc.

Profit Yearly (Rs.)

7000000 6000000 5000000 4000000 3000000 2000000 1000000 0 Year 1 Year 2 Year 3

Profit Yearly (Rs.)

Source: Wanderlust Travels Inc.

STRENGTHS:
Diversity

of culture of skills in employees

Combination Manpower Variety

costs is low

of hotels that can fulfill the demand of the

tourists

WEAKNESSES:

Lack of a reputation in comparison to our competitors

Lack of sufficient infrastructure and the road condition

Poverty and diseases

Poor health, lack of hygiene and proper sanitation

People harassing and torturing the visiting foreign tourists

OPPORTUNITIES

Proactive role in framing policies Encouragement by the government Available of high quality human resource Allowing entry of multinational companies Growth of domestic tourism

THREATS:

Existing competition

New marketing strategies and tactics established by companies

Terrorism Crime rates Diseases such as dengue, chikungunya and swine flu

Wanderlust Travels Inc.

Spiti

Homestay Trek

o Bhuzen o Chham

Features
o Tashigang, Langcha, Lalung, Komic, Kibber, Dhemul,

Dhankar, Chicham
o Learn more about Spitian culture

o Traditional hospitality of the villagers

o The cultural programme entails a traditional dance by local

dance troupes, nomadic monks and members of the heritage conservation councils.

Village Volunteer Explore rural India, connect with community projects and make a REAL positive difference! Converge on Indias cultural capital Kolkata; weave through bustling markets and join an NGO handcraft souvenirs.

Features
o Visit Indias cultural capital Kolkata
o Explore the seaside temple town of Puri

o Meet traditional artisians

o Cruise Asias largest saltwater lagoon, Chilika Lake o Participate in local agricultural projects o Teach tribal kids o Camp among tribal villages

Excellence in fulfilling the promise

Timely response to customers' requests

Solid and fruitful strategic alliances.

Marketing know-how