ComplyRx

Prescription for Member Wellness

January 2013

ComplyRx Wellness Program

Our prescription for wellness combines our proven Wellness Platform with Member Marketing to deliver the best possible outcomes.

OUR APPROACH
We improve member health and lower the cost of member care. We encourage awareness, adoption, and consistent use of your Wellness Program. Our ability to identify, engage, and nurture at-risk members defines our approach.

Our Prescription for Wellness

We promote changes in member behavior that will generate a return on investment for member health and your bottom line. WE PRESCRIBE Plan-of-Care Compliance Medication Adherence / Medication Refill

Regular Physician Visits / Biometric Screenings

Healthy Lifestyle Choices Access to Low Cost Care Alternatives

Wellness Platform Overview

The ComplyRx Web Portal is integrated with full-featured mobile apps to ensure optimal member communication.

PLAN COMPLIANCE
Regular reminders encourage members to follow their physiciandirected plan-of-care. MEMBER INCENTIVES

PROGRAM MESSAGING
Messaging educates members on the importance of plan compliance and healthy lifestyle decisions. MEMBER SUPPORT

A variety of rewards incentivize plan-of-care compliance and Wellness Platform use.

ComplyRx can engage a caregiver or trained health care professional to assist with members needs.

Wellness Platform Web Portal

The ComplyRx Web Portal, available to both members and caregivers, is a one-stop-shop for member wellness needs.

Member Web Portal

Caregiver and Health Care Provider Dashboard

Wellness Platform Mobile Apps

Our integrated mobile applications offer a rich user experience that is accessible to members day and night and on the go.

Welcome Screen

Plan-of-Care Screen

Incentives Screen

RN Hotline

Wellness Platform Summary

Web Portal Mobile Apps SMS/IVR (Optional)

Plan-of-Care Compliance

Program Messaging
Corporate Messaging

Participation Incentives
Game Mechanics

Member Support

Reminders

Caregivers

Medication Adherence

Wellness Education

Plan Savings

Registered Nurse Hotline

Physician Visits / Screenings

Condition Education

Rewards

Health Care Provider

Member Marketing

Member Marketing
We believe that a wellness program is as only good as the marketing strategy that accompanies it. T H E P R O B L E M W E S O LV E A best-in-class wellness solution only works if members participate. Most often, members fail to engage with a wellness program over the longterm because they:

Got distracted and forgot.

Dont think they have the time. Feel that it doesnt address their needs.

Dont see the value in it.

Marketing Overview
We encourage broad adoption of your wellness program.

At-Risk
Infrequent Use

Nurturing

We generate initial awareness of your wellness program.

Once a member enrolls, we promote regular use of your wellness program.

Qualification

Enrolled
Regularly Use the Program

We monitor member activity and identify atrisk individuals for additional outreach.

Awareness

Not Enrolled
Lack Awareness of the Program

Messaging Channels
We drive traffic from multiple sources to generate an awareness of your wellness program and the value proposition. E-MAIL E-mail remains one of the most effective ways to introduce your Wellness Program to members. SOCIAL MEDIA For those members that opt-in, ComplyRx delivers educational messaging through social media (e.g. Facebook and Twitter). PRINT Printed materials will be provided to be distributed through the office mail room. D I S P L AY A D V E R T I S I N G Messaging will also be seen by members who have expressed interest in your Wellness Program, even if they did not opt-in to receive updates.

Member Segmentation
By intelligently segmenting your members based on their behavior, we are able to deploy your marketing budget efficiently and in a manner that maximizes impact. ENROLLED Members who are enrolled and actively using the wellness program will receive wellness news and educational materials via opt-in messaging channels including social media and e-mail. AT - R I S K Members who enroll but fail to use the program will be regularly reminded of its existence and the benefits of use via targeted display advertising campaign, in addition to opt-in messaging channels.

Our Program Member Marketing Summary

ComplyRx Wellness Platform Corporate Nurturing Messaging

Segments

Opt-in Email Social Media Display Advertising

At-Risk
Infrequent Use

Corporate Messaging

Enrolled
Use the Program

Wellness Messaging

Awareness Campaign

E-mail

Print
Behavioral Analysis Display Advertising

Not Enrolled
Lack Awareness

Doug Cress 800 Third Ave., 17th Floor New York, NY 10022 (617) 281-3466 dcress@complyrx.com