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Industry Analysis Company Profile Service Blueprint Research methodology Questionnaire Analysis

Industry Analysis
The Indian retail brokerage industry consists of companies that primarily act as agents for the buying and selling of securities (e.g. stocks, shares, and similar financial instruments) on a commission or transaction fee or Brokerage basis. An agent that charges a fee or commission for executing buys and sell orders submitted by an investor. The firm that acts as an agent for a customer, charge the customer the commission for its service. Roles similar to that of a stockbroker include investment advisor, financial advisor and probably many others. A stockbroker may or may not be also an investment advisor. A stockbroker is a regulated professional broker who buys and sells shares and other securities through market makers or Agency Only Firms on behalf of investors. Typically, a broker who receives an order from a customer will communicate with a company employee located at a particular exchange, who will execute the order at the exchange and report details of the transaction to the broker. Customers typically keep their securities in an account with the broker. Brokers charge customers commissions for conducting transactions and fees for maintaining their accounts.

Some of the main characteristics of the brokerage industry include growth in e-broking, decline in brokerage fees and growing derivative market and many more. There are several national as well as local players in stock trading services which are providing various services to their customers like online trading, portfolio management system, stock broking etc. Typically, a broker who receives an order from a customer will communicate with a company employee located at a particular exchange, who will execute the order at the exchange and report details of the transaction to the broker. Customers typically keep their securities in an account with the broker. Brokers charge customers commissions for conducting transactions and fees for maintaining their accounts.


Company Profile
VICTORY PORTFOLIO LIMITED GROUP PROFILE VICTORY PORTFOLIO LIMITED The business of the company overhauled 10 years ago on February 8, 2000. It acts as a discount brokerage house to a full service investment solutions provider. It has specialized research product for the small investors and day traders. It offers its customers with the trade execution facilities on the NSE and BSE, for cash as well as derivatives, depository services.

Services of victory portfolio limited

Equity and Derivatives trading. Mutual Funds. Portfolio Management. Fundamental Research. Technical Research.

About the topic

Customer Behavior towards Stock Market in recession 1) It deals with the recession of 2008 when investors suffered a loss but some investors did not gave up and earned a profit of more than 60% in 4months. 2) The main motive of investors while coming in stock market

Research methodology data Primary data : use of questionnaire Secondary data : use of books and data from internet.

The sampling unit comprised of the people who were interested in the various investment plans in different Mutual Funds through the VICTORY PORTFOLIO LIMITED AMC. The sample size taken for the study was 175. The samples were chosen on the basis of random sampling and these investors belonged to different categories like corporates, agents, and individuals. The surveyed respondents belonged to the main types of aggressive investors conservative and moderate type in different age group. The research was carried out in the following areas in Delhi: Patparganj Lakshminagar etc etc..

Questionnaire Analysis

Sample size is of 175 respondents who are the actual and potential investors from whole of the equity market of Delhi and also from VICTORY PORTFOLIO LIMITED. Here, each sample has the chance to be selected on an equal basis because I have used simple random sampling method for surveying purpose. From research I found that 68% of investors are investing in Equity Market. While 36% of investors are not investing in Equity Market as per my sample size 175. Means most of the customers are aware about Equity Market. There are certain customers who are also aware about equity market but, they not want to invest in equity market, Reasons for not investing in equity market is high risk and there are no any fixed returns criteria and Investors age also affect in risk factor. Means old persons risk bearing capacity is law so, investors also select Investment Avenue as per his/her risk bearing capacity

Equity shareholder is real owner of the company in spite of their priority in getting dividend is comes last. Major Investors are investing in equity market only due to earn high return and hedge the risk by investing their 5%-10% of income in Equity Market. 28% of investors invest in Equity market for the period of 2 Months and the same proportion of investors are invested for long period more than year. On the basis of research I found that, major investors have selected Oil & gas sector as a 1st Rank, IT sector as a 2nd Rank, Banking sector as a 3rd Rank, Automobile sector as a 4th Rank and Infrastructure sector as a 5th Rank. Most of investors have considered Market trend, Price Earning Ratio, Dividend and Profitability as a most important factor while selecting the Sector and company under the sector. I have used graphical representation & interpretation with each graphs and charts and Microsoft Office is used for data typing formatting and analyzing the data.

1) Investors are investing in stock market but with caution. 2) Equity investment provide higher return to the investors 3) Income invested in stock market is less as in others commodities. 4) Business class invest more in real estate and service class more in stocks and mutual funds.

Prefer investment for long term investment strategy that provides you moderate return with liquidity. Investors should not invest in only equity market but, also invest in other Safe Securities Like- Fixed Deposits, Government Securities, Bonds, Mutual fund and Insurance etc. which also provides moderate return. For Example: One should prefer Equity 50% Other Safe Securities 50% So, one can get moderate return with liquidity. Investors should invest money at lower level price and sale the stock at higher price. Investors should select company on the basis of PE ratio, EPS, Current Growth of Company and Market capitalization and many more. So, investors can get higher return on their investment.

No pain, No gain in the stock market The recent recession has affected all countries around the world in an almost synchronous way. Interestingly, not only has it hit countries with bad macroeconomic fundamentals, but also those with AAA rating. The degree to which countries have been affected by the crisis, on the other hand, has differed and, quite surprisingly, countries with a higher income per capita have experienced the most severe output loss. The crisis is escalating market condition is still worsening. Job market is still weakening. Productivities are still declining. Governments of the western countries are struggling to find ways to end this catastrophic crisis. Speakers outlined the challenges that policy makers face in the coming year, and offered suggestions for solutions. The global nature of the recession and cross country heterogeneity in the depth od the downturn give the researcher a unique opportunity to identify the link between the structural characteristics of economic and institutional systems before the crisis and their resilience with respect to the global recessionary shock.


References 1. RSM international. labour market trends in the wake of the great recession: implications of the new normal October 2009 www. Rsmi. Com/../ global.../labour- marke t trends in the wake of the great recession. aspx. 2. Oti Oteri (2010), understanding the dynamics of the current market recession, ezinearticles. Com/ understanding the dynamics of the current markets. 3. francis vitek (2010) , output and unemployment dynamics during the great recession: a panel unobserved components analysis, IMF working paper www. Imf.org. 4. sarah lozanova (2009, labor market dynamics: recession impacts men more than women / august 25 th ,www.triplepundit. com.