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Improving Process Discovery with

David Ruiz Vice President, Products


January 11, 2011

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Todays Agenda
Company Overview Overview of Process Discovery

Key Process Modeling Challenges


RAVEN Cloud Demo Questions & Discussion

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Ravenflow Company Highlights

Solutions for Business Process and Requirements Definition


Focused on empowering business analysts and BA teams Improves collaboration between business & IT stakeholders

Patented, Award-Winning Technology


Only NLP solution on the market Advanced textual analysis detects process errors and gaps

Key Technology Partnerships


Strategic relationships with Microsoft, HP and IBM Compatible with Microsoft Office, Visio and SharePoint

Current and Next Generation Products Help Onboard BAs


Cloud, Office, purpose-built BA application Enables anytime, anywhere process & requirements contribution

Proven ROI
Dramatically accelerates creation of process/use case models 3050% lower costs from faster development cycles and less rework

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What is Business Process Discovery?


The activities associated with capturing an organizations existing business processes and the high-level requirements for modifying, optimizing or otherwise transforming them.
The business areas in which the process operates The people who participate or interact with those processes The key business functions those people perform The new or existing systems the processes interface with The business goals or outcomes to be achieved through the process

Discovering and understanding your business processes


is the critical first step on the yellow brick road to process improvement.
-- Clay Richardson, Senior Analyst Forrester Research

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The Value of Process Discovery


Understanding how a current process really works Identifying bottlenecks or constraints in existing processes Exploring strategies for optimizing processes for improved performance Detailing integration touchpoints between systems or applications Standardizing process components for maximum reuse:
Activities Roles Resources Business Data Business Rules

Process discovery enables a flexible process-driven approach to application requirements definition through capture and analysis of the business processes in which the application will be used.

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Business Analysts: The Vanguard of Process Discovery


Job Titles: Business Analyst, Business Systems Analyst, Business Architect, Business Consultant, Solutions Consultant, Requirements Engineer, Systems Analyst

BA Work Activities
Business Planning
Goals & objectives Key capabilities Business priorities

Business/IT Collaboration
Social communication Process optimization Requirements interpretation

Process Discovery
Process inventory Business glossary Process mapping

Requirements Validation Requirements Definition


Requirements elicitation Process requirements Document publishing Process walkthroughs Requirements reviews Stakeholder feedback

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Process Discovery Reality Check


Microsoft Office continues to rule process discovery although new, inexpensive collaborative tools are gaining momentum
What tools do you use to document process knowledge and requirements captured during process discovery?

Microsoft productivity tools (e.g., Microsoft Word, Microsoft Visio, Microsoft PowerPoint) Enterprise architecture tools (e.g., IDS Scheer, ProVision, Mega)

Other

Collaborative process discovery tools (e.g., Lombardi Blueprint, Itensil)

According to analysts from Gartner and Forrester, less than 20% of BAs are effective using Visio to model business processes

Base: 99 IT decision-makers Source: April 2009 Global Lean BPM Online Survey

Entire contents 2009 Forrester Research, Inc. All rights reserved.

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Poll Question:
What tool do you use most often to draw or model business processes?

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Specific Process Modeling Challenges


Drawing process models from scratch is very tedious and timeintensive The learning curve for Visio or other drawing tools is too steep Many business users are not visual thinkers and struggle with diagram layout Ensuring consistent style and labeling of process steps is difficult to achieve Modeling is error-prone, particularly when it comes to ensuring the logical flow and connectivity is correct

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Poll Question:
What are your most significant process modeling challenges?

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Poll Question:
How long does it typically take you to create a business process map, use case activity diagram or flowchart?

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RAVEN Product Portfolio

Microsoft Word Microsoft Excel Microsoft Visio IBM Rational Software Modeler MetaStorm ProVision Sparx Enterprise Architect

RAVEN Client Software

RAVEN Professional

RAVEN Web Access

RAVEN Express

RAVEN Visual Analyzer

RAVEN Cloud

RAVEN Language Engine RAVEN Collaboration Space


IBM Rational Requirements Composer

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Introducing RAVEN Cloud


Launched as open beta program in May 2010 Over 25,000 users to date Completely new product architecture Built on Windows Azure cloud platform with rich Silverlight UX Simple & easy to use
Analyze and visualize processes Examine and re-orient diagrams Show errors, terms & functions Store and organize processes Export/download process diagrams

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RAVEN Cloud Functional Highlights

Automatically generate high fidelity business process diagrams from natural language process descriptions Analyze process narrative text and highlight logical errors, gaps or ambiguities that lead to flawed requirements Identify actors, functions and business objects referenced in the process to ensure consistent terminology

Classify, organize and store business processes in user-defined categories, including ability to define as-is and to-be processes
Export RAVEN-generated diagrams and related process data to either Microsoft Visio 2007 or 2010 Export diagrams in either XPDL or XMI format for into other process modeling or system engineering tools

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RAVEN Cloud at a Glance


RAVEN Cloud automatically generates visually stunning, error-free process diagrams from plain English text

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RAVEN Cloud Pricing


Base price is $25/month per user or $300 per year 10% discount for selecting annual payment plan

Multi-user discounts starting at 10 users

Typical pricing scenarios:


10 Users: 25 Users: 50 Users: $230/month or $2,484/year $550/month or $5,940/year $1,000/month or $10,800/year

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The Value of RAVEN Cloud

By allowing process models to be created directly from written

The reality is that many projects still involve written

narratives, RAVEN Cloud offers a more effective way for stakeholders and non-technical subject matter experts to contribute directly to model definition and validation, without also needing to be Visio experts.

requirements that include text descriptions of processes, which are then drawn by the analyst in Visio or a BPMS tool. For BAs without robust process analysis skills, RAVEN Cloud can help them to provide work of value on a process project.
Sandy Kemsley Principal Consultant

Nathaniel Palmer Editor-in-Chief

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RAVEN and the Process Lifecycle

Business Process Lifecycle


Discover Analyze Implement

Clarify the Business Requirements

Optimize the Business Processes

Build the Business Solution

Business Analysts
Business Users Interaction Designers

Process Analysts
Project Managers QA Testers

Process Developers
Operations Managers

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Helping Bridge the Process Modeling Gap

ACTIVITY
Requirements Elicitation Use Case Analysis Process Mapping

Visual Modeling/Diagramming

Narrative/Textual Definition

ROLE
Business Analysts Process Analysts

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Learn More

Go to www.ravencloud.com and try RAVEN Cloud for yourself Check out our How-To Videos on YouTube:
http://www.youtube.com/user/RavenCloudNetwork

Participate in our RAVEN Cloud Blog


http://blog.ravencloud.com/

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Goes Live!

Questions & Discussion


David.Ruiz@ravenflow.com

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