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Presentation of data communication


Group Member's:Muhammad Ajmal(BC-010830-51) Umer FarooqBhatti(--------------) Muhammad Fiaz (----------------)

What is multimedia?
The word multimedia is composed of two parts: the prefix multi and media.

Multi = Plural, more than 1, many

Media = Medium of communication

What is multimedia?
Multimedia is a combination of content form:

What is multimedia?
Definition: Multimedia is the presentation of a computer application incorporating media elements such as text, graphics, animations, audio, and video.

Continued: Multimedia has no strict definition. In our context, multimedia indicates the computer technology (multimedia computing) for more efficient communication by using different media types:
Text Audio and speech Images Graphics Video

Multimedia System
Multimedia involves more than simple addition of new data types. It integrates a wide range of symbol modes simultaneously into a coherent framework.

The framework is usually denoted as a multimedia system.


Challenges of Multimedia Computing

Developing a successful multimedia system is non-trivial.
Continuous media types such as video need a lot of space to store and very high bandwidth to transmit.
They also have tight timing constraints.

Automatically analyzing, indexing and organizing information in audio, image and video is much harder than from text.
Multimedia involves many different research areas and needs more complex and more efficient algorithms and hardware platforms.

Multimedia is Multidisciplinary
Computer networks, operating system

Image, audio, speech processing

Multimedia computing

Computer vision, pattern recognition

Human computer interaction

Computer graphics

Classification of media type

time/space nature
Sound Video Animation

or time-based photo Text Graphics

Or space-based

from real world

by computer


Captured versus synthesized media

Captured media refers to information types captured from the real world (e.g. Still pictures, moving pictures, and sound).
Synthesized media refers to information types synthesized by the computers (e.g. Text, graphics and computer animation).

Discrete versus Continuous media

Discrete media refers to media involving space dimension only (e.g. Still images, text and graphics). Discrete media is also referred to as static media or non-time-based media or non-temporal media or space-based media.
Continuous (time based) media refers to time-based media (e.g. Sound, moving images, and animation). Continuous media is also referred to as dynamic media or time-based media or temporal media.

Multi-sensory system:
Multi-sensory system According to Dr. Albert Mehrabian, a specialist in interpersonal communication at the University of California, says:
People recall 20% of what they see 40% of what they see & hear 70% of what they see, hear & do

Multimedia allows for seeing, hearing and doing (multi-sensory system)

Where to use multimedia

Business Education Entertainment Medicine Scientific research

In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and coworkers. Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technology.

In Education, multimedia is used to produce computer-based training courses (popularly called CBTs) and reference books like encyclopedia and almanacs. A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment.

multimedia can stimulate more than one sense at a time, and in doing so, may be more attention-getting and attention-holding.

In addition, multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features.

In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it.

Scientific research
In mathematical and scientific research, multimedia is mainly used for modeling and simulation. For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance.

Applications of multimedia
World Wide Web. Hypermedia courseware. Video conferencing. Video-on-demand. Interactive TV. Groupware. Home shopping. Games. Digital video editing and production systems. Multimedia Database systems.

Thank you