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According to JOSEPH A.

SCHUMPTER:The entrepreneur in an advanced economy is an individual who introduces something new in the economy-a method of production not yet tested by experience in the branch of manufacture concerned, a product with which consumers are not yet familiar, a new source of raw material or of new markets and like

Leadership Risk Bearing Ability Desire of High Achievement Hard Work Fore Sight Decision Making

Technological Knowledge Highly Optimistic Independence Mental Ability Patience Good Organizer Dynamic

Dhirubhai Ambani was born on 28th December, 1932 in a village named kukaswada near chorvad in the malia taluka of junagadh district. As Dhirubhai was born in poor family, he had to face many troubles in his childhood. In studies, he was not an extra -ordinary student. To disobey nawabs rule, he established student union that reflects his qualities of L E A D E R S H I P & C O U R A G E from his childhood.

In order to earn, at the early age of 16th he left INDIA & went to EDEN. At there he accepted job as an attendant at a petrol pump. Then he became marketing manager. Leaving EDEN he come back to INDIA in 1958 & established RELIANCE COMMERCIAL CORPORATION. With the investment of Rs. 15000 only. Finally in 1966, HE established Reliance Textile Industries was born out of Reliance Commercial Corporation and registered the name RELIANCE.

Reliance Textile had to face many obstructions Their path was not easy at all. Generally in business world it is said that it would take 1000days for any business to flourish. This proves wrong for Reliance. In the very first year it gains the profit of Rs 13 lakh in a decade, Dhirubhai turned Reliance into a Public Ltd. In 1977. If we compare according to the standards of developed nations, only Reliance can be included in it & according to that this mill is the best.

After making Reliance a Public Ltd. Co., Dhirubhai worked very hard for next 2 to 3 years for it development. Then he decided to enter the field of Petrochemicals in 1980. In 1994, Dhirubhai signed contracts for technology with almost 15 to 20 best companies. In 1991, Dhirubhai started a new project at HAJEERA with the investment of Rs 1000 crore & in 1994, he expanded it. In 1992 , he started production of polypropylene and polythene. In 1993, production of plastic & P.V.C. was expanded.

In 1999, he began petroleum refinery project at a place named khavdi which is situated 28 km. away from JAMANAGAR which is the biggest in INDIA & 5th in the WORLD. Jamanagar refinery is note worthy in many ways. It highlights characteristics of entrepreneur in Dhirubhai

Concept of social responsibility as an entrepreneur has been proved by him in the best way Let us see what activities of social welfare did he do: Reliance has constructed up-to-date colony having 2500 residences for employees in which 12000 officers & employees have been provided housing facilities & many more Their activities of social welfare & upliftment is not limited only to Jamnagar area. It occurred many big cities.

creator of such up-to-date industrial empire, Dhirubhai Ambani left this vast industrial empire on 6th July,2002. No doubt ,India lost, SUPERHUMAN, & A VISIONARY but both his sons Mukeshbhai & Anilbhai believe in the theory heritage left by Dhirubhai.

SKY IS THE ONLY LIMIT like their father. They have not only maintained economic heritage but also the philosophy & cultural

Of course, in 2005, there occurred the problem of partition & separation in this family also & their empire of Reliance was divided between these two brother happens often with industrial families. But even after the division, both the brothers are progressing in their on fields & are starting ventures in new fields. Thus, both the sons of him are firm strong enough to continue his traditions.

Business week-Dhirubhai Ambani one of the stars of Asia The completely cover story 29.06.1998 TNS Mode survey-India's most admired CEO 26.07.1999 FICCI-Indian Entrepreneur of the 20th century award 24.03.2000 The economic times-Life time achievement award 10.08.2001

REFERANCES

Web sites: Dhirubhai Ambani.co.in Reliance.co.in Book: Dynamics of Entrepreneur. -Vasant Desai

THANKS TO: BHAVNA MADAM & M.V.M COLLAGE FROME: PAYAL CHAUHAN URVI PATHAK DRASHTI KACHA

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