Case - Additions until 1996

Case - Additions until 1996

1894 From cobbler to industrialization 1920 Mass production in Czechoslovakia (World war 1) 1931 - Bata store Pvt ltd in Kolkata 1932 Tomas Bata and his wife died in plane crash. 1932 Jan Bata took over

Case - Additions until 1996

1939 Company relocated to Canada 1945 H.Q. shifted to U.K 1945 World war II ended

Case - Additions until 1996

1960 Shifted H.Q. to Toronto Canada 1970-1980 Expansion in Asia, Middle East, Africa, Latin America 1973 Bata became Bata public ltd in India (Bata Nagar, Bata Ganj West Bengal, Bihar, Faridabad, Haryana, Karnataka, Tamil Nadu)

Case - Additions until 1996

1980 Problem in South Africa 1989 De Klerk government begins to dismantle apartheid, post Bata re-entered South Africa 1991 Czech Republic & Slovakia Market reopened 1994 Thomas J. Bata retired 1994 Jim Pantelidis taken as CEO From retail gasoline sales

Case - Post 1996

1999 In Slovakia Economic reforms picked by Prime Minister Mikulas Dzurinda 2001 Thomas G Bata becomes Chairman & CEO 2002 H.Q. shifted to Switzerland Sonja Bata started museum in Canada Bata Europe,Lausanne Bata Asia Pacific-Africa, Singapore Bata Latin America, Mexico Bata North America, Toronto

Case - Post 1996

2004 Bata procurement centre in Gaunzhou, China 2004 Slovakia became part of European union leading to Bata Business growth in Slovakia 2006 Beginning of township construction 262 acres. Batanagar factory, Kolkata. 2010 CSR activities

How does Bata manage to carry out operations in various parts of the world in multi cultural environment and in economic downturn?

Batas apprehension about problems related to export and protectionism. Is it justified?

Challenges faced by Bata in its global expansion?

Batas strategy change from manufacturing oriented to market driven?

Bibliography