Group Members:-

Dilip Sanklecha P-07 Ekta Upadhyay P-08 Rohit Shetty P-27 Richa Dhaundiyal P-48 Prashant Manave P-25 Roshan Gamre P-28

 processed

food market is projected to be over US$ 100 bn

primarily processed food market accounts for 60% value-added processed food market is around 40%

The

food processing industry in India has a share of 1.5% in the total GDP of the country

 Part

of total manufacturing accounts for 9% Indias share in world trade in respect of processed food is about 1.6%

Source : The Ministry of Food Processing Industries

 Fruit

& Vegetable processing Grain Processing Processing of Fish Processing and refrigeration of certain agricultural products, dairy products, poultry and eggs, meat and meat products Industries related to bread, oilseeds, meals, breakfast foods, biscuits, confectionery, high protein food & ready-to-eat foods

 Beer,

including non-alcoholic beer drinks from non-molasses base

Alcoholic Aerated

water and soft drinks

Specialised

packaging for food processing

industries.

 The

original company came into existence in 1872 in Switzerland Nestle group of companies introduced Maggi brand in India in 1980 , with the launch of Maggi noodles

 Over

the years Maggi has launched several products under its Brand Name.

With

more than 15 flavors in stock, it is widely tasted & admired for its Original Maggi Flavor Adaptability to local food habits.

Rice Mania

Maggi Tomato

Veg. Atta Noodles

Cuppa Mania

 It

is a Product Of Indo Nissin Food Founded by Momokufu Ando in 1948 Goal was to create food that could be eaten anywhere any time In 1958 Nissin Introduced Chicken Ramen as the first instant ramen Nissins has over 21900 employees and Net sales of $3.2 billion per year It operates 29 plants in 11 countries

 It

was launched in India 1991 It is the second largest noodles Brand in India For past 10 years it has been distributed by Marico Brand is credited with Innovating a new category of Cup-noodles in Indian Market Top Ramen holds 90% share in the Cup-noodles Market It is also credited with the launch of Curry noodles in India

1.

H0 There is no significance difference between customer preference in Maggi and Top Ramen H1 There is more customer preference for Maggi H0 There is no significance difference for brand recall of Maggi and Top Ramen H1 There is more brand recall for Maggi

2.

 Sampling

Method:- Non-Probability Sampling

type:- Closed ended questions

Convenience Sampling

Questionnaire Coverage

Area:- Mumbai, Thane.

Sample

Size:- 120

Age group :- 16 to 30

24%

Maggi

76%

Top Ramen

12% 35%

Daily Weekly

53%

Occasionally

60%

50%

40%

30%

20%

10%

0%
One pack Two pack Family pack

29%

Maggi Top Ramen

71%

80%

70%

60%

50%

40%

30%

20%

10%

0% Maggi Top Ramen

H0: There is no significant difference in customer preference of Maggi and Top Ramen. H1: There is more customer preference for Maggi

Chi-square method:X2cal =28 Table Value=6.314 X2cal > Table value Therefore, null hypothesis is rejected and alternate hypothesis is accepted.

Which brand's latest advertisement you can recall?

20% 80%
Maggi
Top Ramen

Availaibility
80 70 60 50 40 30 20 10 0 Poor Average Good Excellent

Maggi Top Ramen

Price

50 40 30
Maggi

20
10
Top Ramen

0 Poor Average Good Excellent

Packaging
70
60 50 40 30
Maggi Top Ramen

20 10 0 Poor Average Good Excellent

Offers Provided
50 45 40 35 30 25 20 15 10 5 0 Poor Average Good Excellent

Maggi

Top Ramen

H0: There is no significant difference in brand recall of Maggi and Top Ramen. H1: There is more brand recall for Maggi.

Chi-square method:-

X2cal =13
Table Value=6.314 X2cal > Table value Therefore, null hypothesis is rejected and alternate hypothesis is accepted.

 Limited

sample size

Limited coverage area Not consider substitute

 In

promotion front Top Ramen failed to make an impact.

marketing strategy

Aggressive Focus

on rural market

Enter

into new segment

 Strengthen

the distribution channel of the rural

areas
advertisement

campaign with the brand

ambassador
Constant

eye on competitors

Increase in per capita income of an Indian time is limited

But

So

fast to cook ready to eat food market is booming is the key

Innovation

 Kothari,C. Panneerselvam,R.

 www.

Mofpi.nic.in www.marketing practice.blogspot.com www.toprammen.com www.nestle.in

Thank You