Freemium SF Bay Meetup

meetup.com/freemium freemiumsfbay.com
January 10, 2013 San Francisco, CA

Sponsors

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

Agenda

Welcome from the FreemTeam

What is Freemium? Sponsors Atlassian & cleverbridge & Kachingle Speaker Introductions Speaker Presentations Panel Discussion
(bios on handout) (if time allows)

Raffle and Wrap-Up

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013
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Welcome from the FreemTeam

FreemiumSFBay Team

Cynthia Typaldos, Founder, Kachingle, & Moderator Charlotte Monte, Kachingle Angela Hey, Techviser Chad Heinrich, HeiTechMarketing Anika Erdmann, Kachingle Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups

How to join & participate see handout

WiFi access also on handout

Formal end 9pm. Open till 10pm for networking.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013
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Freemium Meetup News

Handout has lots of info

Meetups (usually) 2nd Thurs each month

swap SF/SV next month in SV WEDNESDAY Feb 13th Tonight is 10th event | 557 members

Please join at meetup.com/freemium Blog at www.freemiumsfbay.com Speakers? Sponsors? Venues?

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013
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Freemium Meetup Agenda

Welcome, Cartoons, News Sponsor Presentations

Speaker Presentations
Panel of all Speakers

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

Freemium Cartoon

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

Freemium News

Google Apps ends freemium for business

abruptly with a blog post on Dec 6th
o

Individuals wishing to use Googles web apps like Gmail and Google Drive should create a free personal Google Account, which provides a seamless experience across all of our web services on any device. For Businesses, instead of two versions, there will be one. Companies of all sizes will sign up for our premium version, Google Apps for Business, which includes 24/7 phone support for any issue, a 25GB inbox, and a 99.9% uptime guarantee with no scheduled downtime. Pricing is still $50 per user, per year.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013
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Freemium News

IVP publishes white paper: Freemium

Software: A Guide for Startups
by Jules Maltz and Daniel Barney ivp.com/freemium
Interviewed freemium software leaders including 37signals, Dropbox, Evernote, GitHub, HootSuite, New Relic, SurveyMonkey, Weebly, and Zendesk

Put together 6 lessons for freemium software businesses

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013
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Freemium News
(freemium)

vs (premium) U.S. Market

Spotify now has >1M paid customers after 1 yr Rhapsody has 1M paid customers after 10 yrs Spotify active-user growth of 33 percent in the last year vs paid subscriber growth of 25 percent Spotify gives limited free non-mobile access to non-payers; Rhapsody requires payment from the outset
http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

Freemium News - Mobile

Freemium Games Make Up 80% Of $10B Mobile App Market In 2012

Freemium app revenue growth leaves premium in the dust
Freemium app revenue is now dominating premium for developers on both iOS and Android, said App Annie. The analytics firm said that freemium apps generate 69% of the worldwide iOS app revenue and 75% of global Android app revenues.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013
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Freemiumers - YOU

Freemium Vendor? Freemium user?

Neither (yet)?
Heard of the Penny Gap?

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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What is Freemium?

Bob's Buzzword of the Day: 'Freemium'

Bob Rice, general managing partner with Tangent Capital Partners LLC, explains "Freemium." (Source: Bloomberg)

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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Sponsor Atlassian

Rich McDerby

Steve Osborn

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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Sponsor cleverbridge

Rich McDerby

Steve Osborn

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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Sponsor Kachingle: Our Freemium Story Our Story - why we are entering the Freemium marketplace
Avira
Conversion rates Micropayment engine

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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Kachingle Our Solution for Freemium Vendors

Bundling, Billing and Co-Marketing platform for Applications Bundling

to get over the penny gap co-market to share acquisition costs

Micropayments
to get more people paying something

Usage-based
fair to vendors and subscribers, hands-free

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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Kachingle Status

Developer site launched in October

www.kachingle.com

Demo bundles and apps anyone can

play around for free

Simple APIs for app integration Web & PC mobile coming soon
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013
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Kachingle Subscriber Bundle Examples

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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Kachingle Point-based bundles!

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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Kachingle Formal Announcement early November

Simple APIs for

subscriber authentication bundle partner logos, names bundle price more - see developer documentation available for web, pc apps now, mobile soon

Seeking App Vendors

for bundles talk to cynthia@kachingle.com

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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What our Speakers will Talk About

20-30 min each, followed by Q&A panel discussion (if time)

then the

Formal end at 9pm

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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Speakers
Doug Caviness Head of SaaS Solutions cleverbridge

Daniel Freeman VP Product Marketing Atlassian Coming soon! Martin Westhead Executive Director Ning Engineering at Glam Media

Panel Discussion (if time) Questions for any and all of the panelists Panel ends at 9pm 9pm: raffle and wrap-up followed by networking 10pm: END

Doug Caviness

Daniel Freeman

End

Freemium SF Bay Meetup

January 10, 2013 San Francisco, CA

meetup.com/freemium freemiumsfbay.com

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup January 10, 2013

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