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  • Launch A Product: by Central University of Kashmir

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    Hasnain Baber
    19 просмотров11 страниц
    Radio reaches 232 million listeners per week. This figure remains consistent on a year to year basis in the face of declining newspaper circulations. Radio reaches 95% of college graduates on a weekly basis. 96% of adults between 25 and 54 years old with a college degree and an annual household income over $50,000 tune into radio over the course of a week.

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    Ad mad

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    Radio reaches 232 million listeners per week. This figure remains consistent on a year to year basis in the face of declining newspaper circulations. Radio reaches 95% of college graduates on a weekly basis. 96% of adults between 25 and 54 years old with a college degree and an annual household income over $50,000 tune into radio over the course of a week.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    19 просмотров11 страниц

    Launch A Product: by Central University of Kashmir

    Загружено:

    Hasnain Baber
    Radio reaches 232 million listeners per week. This figure remains consistent on a year to year basis in the face of declining newspaper circulations. Radio reaches 95% of college graduates on a weekly basis. 96% of adults between 25 and 54 years old with a college degree and an annual household income over $50,000 tune into radio over the course of a week.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 11

    Launch a Product

    By Central University of Kashmir

    Why Radio
    Radio reaches 232 million listeners per week. This figure remains consistent on a year to year basis in the face of declining newspaper circulations. Radio reaches 95% of college graduates on a weekly basis. 96% of Adults between 25 and 54 years old with a college degree and an annual household income over $50,000 tune into radio over the course of a week.

    Radio commercials have 80% of the recall power of television commercials but are priced more efficiently.

    Research shows that replacing one newspaper advertisement with two radio commercials will increase brand recall 100% with adults between the ages of 18 and 60.

    Sources: RAEL INC & RADAR 92

    STUDIO CONFIGURATION
    ON AIR STUDIO The basic requirement of a Community Radio Station would be for a common On-Air and Programme Production Studio, which will be acoustically treated,requirements of recording, editing and storage in the analog and digital domains, besides meeting the requirements of an On-Air Studio. The recording and playback facilities will center around a hard disk based system assisted by compact disc and cassette players etc. VOICE OVER BOOTH (DISCUSSION STUDIO) The next step is to include a voice over booth (VOB) in addition to the On-Air Cum Production Studio. VOB is an acoustically treated booth designed to optimize on the requirements of spoken word programming. The room will be suitable to accommodate 4 participants and the proceedings from there can either be recorded or put live on the air through the On-Air Studio. Provision is available for the participants to listen to the programmes on high quality headphones.

    PRODUCTION STUDIO A Separate Production Studio can be provided for the stations where more quantum of in-house production is anticipated. The production studio will be equipped with recording / editing and storage devices. This will enable uninterrupted production activities even while the station is on air. The production studio can also serve the purpose of a Backup Studio for On-Air Studio in case of any emergency.

    Market Segmentation on the basis of age


    Indian Age structure

    17%

    16%
    18% 0-12 13-18 19-40 above 41

    48%

    Target Market
    Our Target Market will be Youth of our country.

    Youth is always ready to try new things More Market share easily achievable

    Positioning
    Career information

    Reprise Music

    Romance Tips

    Movie Masala

    Market information

    Youth issues

    Live Shows

    Youth TV Channels

    Sponsorships

    Social media

    Road shows

    Stations receive support from several sources, including:

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