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Fuelling the digital revolution An ARM case study

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Technology Industry
What is the Technology Industry?
businesses such as high-tech manufacturing, communications services, and software and computer-related services. provides the basis for chip production, information and communication systems, and computer systems.

Digitization
Digitization is the process of converting information into a digital format Digitizing information makes it easier to preserve, access, and share.

ARM Overview
Multinational semiconductor and software design company Was founded as Advanced RISC Machines (ARM), a joint venture between Acorn Computers, Apple Computer and VLSI Technology Founded in 1990

Company Highlights
The worlds leading semiconductor IP company Over 20 billion ARM based chips shipped to date 800 processor licenses sold to more than 250 companies Royalties received on all ARM-based chips Gaining market share in long term secular growth markets ARM revenues typically grows faster than overall semiconductor industry revenues

Business Model
ARM only licenses its technology as intellectual property (IP)

Market Shares
95% in smartphone market 10% in mobile computers 35% in digital TVs and set-top boxes

ARM Applications
Automotive
Consumer Entertainment Imaging Industrial

Mass Storage
Networking Security

Automotive
Safety features Application processors Multimedia System IP

Consumer Entertainment
Variety of applications
Minidiscs MP3 players Video game applications

Imaging
Digital cameras Scanners Desktop printers

Industrial
Equipments Machinery Domestic appliances

Mass Storage
Memory chips HDD SSD (Solid state disks)

Networking
Home networking platforms
ARM11 MP Cortex A9

Issue 1: The Nature of Industry


Fast-moving

Survival for the innovative Emphasis on intellectual property

Issue- 2: Competition
Focus on R&D Create products for a diverse market High customer focus

Knowledge based economy

Issue 3: Imitation of technology

productorientated approach Responding to competitor products

marketorientated approach
Changes in technology

Issue 4: Organizational Capacity


Partnership Organizational culture Booming Applications market

Success Factor 1: Intellectual Property


Knowledge-based economy
Capabilities of business determine success

Develops intellectual property


Scientific research and development Ideas and market understanding Highly-sophisticated designs Innovative digital products

Success Factor 1: Intellectual Property


Licensing
Authorizing others to use the technologies Has redefined the ways in which microprocessors are designed, produced and sold.

Reusability
all ARM Powered chips are based upon the same architecture

Success Factor 2:
Partnerships and Business Model
Joint research and development programs with
Universities Companies Other organizations

Draws profit from


Licensing Fees Sale of supporting technology and development systems

Success Factor 2:
Partnerships and Business Model
Micro level- Employees are motivated to initiate a cause and form collaborations Macro level- Collaboration with other organizations Has facilitated a global community and encouraged growth

Success Factor 2:
Partnerships and Business Model
Development tool partners
Have greater confidence in silicon Faster time-to-market

Success Factor 3: Total Customer Focus


Each of the partner make valued contribution
Help customers develop highly-focused consumer products Provide a route to get ideas to the market quickly and efficiently

Success Factor 4:
Participative Working Environment
Smaller units
More value on people Empowered decision-making Encourages generation of ideas Ambitious goals are met by ambitious people

Success Factor 4:
Participative Working Environment
Delivery of Results that Benefit ARM Teamwork and Selflessness Constructive Pro-activity Partner and Customer Focus Responsiveness Innovation Personal Development

Success Factor 5
Root-level R&D Investment
A range of products that drive key applications across a variety of diverse markets. Reusability- All chips are based upon the same architecture

Recommendations
Communication with the end-consumers Emphasize on processing speed Make careful acquisitions and partnerships Collaborate with more players in the market Recruit from universities Worldwide recruitment

Thank You

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