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Rules of Differentiation
Sum-and-Differences Rule: The derivative
of the sum or difference of two functions U
and V, is defined as follows.
( ) U g X =
( ) V h X =
dY dU dV
dX dX dX
=
Y U V =
Rules of Differentiation
Product Rule: The derivative of the product
of two functions U and V, is defined as
follows.
( ) U g X =
( ) V h X =
dY dV dU
U V
dX dX dX
= +
Y U V =
Rules of Differentiation
Quotient Rule: The derivative of the
ratio of two functions U and V, is
defined as follows.
( ) U g X =
( ) V h X =
U
Y
V
=
( ) ( )
2
dU dV
V U
dY
dX dX
dX
V
=
Rules of Differentiation
Chain Rule: The derivative of a function
that is a function of X is defined as
follows.
( ) U g X =
( ) Y f U =
dY dY dU
dX dU dX
=
Using derivatives to solve max and min problems
Optimization With Calculus
To optimize Y = f (X):
First Order Condition:
Find X such that dY/dX = 0
Second Order Condition:
A. If d
2
Y/dX
2
> 0, then Y is a minimum.
OR
B. If d
2
Y/dX
2
< 0, then Y is a maximum.
CENTRAL POINT
The dependent variable is
maximized when its
marginal value shifts from
positive to negative, and
vice versa
The Profit-maximizing rule
Profit( ) = TR TC
At maximum profit
ot/dQ = oTR/dQ - oTC/dQ = 0
So,
oTR/dQ = oTC/dQ (1
st
.O.C.)
MR = MC
o
2
TR/ oQ
2
= o
2
TC/oQ
2
(2
nd
O.C.) oMR/oQ < oMC/dQ
This means
slope of MC is greater than slope of MR function
Profit Maximization Problem
TATA VOLTAS., offers heating and air conditioning system inspections in the Gurgaon market. Prices are
stable at Rs 50 per unit. This means that P = MR = Rs 50 in this market. Total cost (TC) and marginal
cost (MC) relations are:
TC = $1,000,000 + $10Q + $0.00025Q
2
MC = ATC/AQ = $10 + $0.0005Q
A. Calculate the output level that will maximize profit.
B. Calculate this maximum profit.
Answer
A. To find the profit-maximizing level of output, set MR = MC and solve for Q:
MR = MC
50 = 10 + $0.0005Q
0.0005Q = 40
Q = 80,000
B. The total revenue function is:
TR = PQ = 50Q
Total profit is:
t = TR - TC
= 50Q - 1,000,000 - $10Q - $0.00025Q
2
= -0.00025Q
2
+ 40Q - $1,000,000
= -0.00025(80,000
2
) + 40(80,000) - 1,000,000
= 600,000
Constrained Optimization
To optimize a function given a
single constraint, imbed the
constraint in the function and
optimize as previously
defined
Example
Minimize TC = 4Q
1
2
+ 5Q
2
2
- Q
1
Q
2
subject to Q
1
+ Q
2
= 30.
Solve using the substitution method.
Example
Minimize TC = 4Q
1
2
+ 5Q
2
2
- Q
1
Q
2
subject to Q
1
+ Q
2
= 30.
==> Q
1
= 30 - Q
2
So TC = 4(30 - Q
2
)
2
+ 5Q
2
2
- (30 - Q
2
)Q
2
oTC/dQ
2
= -270 + 20Q
2
= 0
==> Q
2
= 13.5 and Q
1
= 16.5