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Media 2.1 AS91248 V.

1
EXTERNAL
Demonstrate understanding of the relationship between a media product and its audience.

What is this exam about?


O For your examination you will be studying

RIP IT UP magazine.
O Everything you need to know is in the

booklet provided.
O You will write a 600 word essay for this

examination.

What is this exam about?


O In the examination you will refer to the aspects listed below:
O

Identification and/or measurement of a media audience


O

Targeting of a media audience

Others elements of the relationship typically include but are not limited to: Economic (profit consideration, margins, publicity and production costs, role of advertising, distribution)
O O

Historical considerations

Social/political climate (censorship, ratings, moral concerns)


O
O O

Artistic vision/aesthetics
Cultural considerations Legislative requirements

Media Jargon
O The relationship between a media product

and its audience typically involves the connections between such aspects as: O Design, production, distribution, marketing and consumption, identification, profiling and targeting of the audience.
O Media audience means the group that a

media product is primarily intended to reach or appeal to. An audience can be defined in a number of ways, eg gender, age, socio-economic status, ethnicity, interests and tastes.

O Media product is RIP IT UP magazine.

ACHIEVEMENT CRITERIA

ACHIEVEMENT
O O O O

Demonstrate understanding involves describing the relationship between a media product and its audience, using supportive evidence, and referring to at least one of the following aspects: Identification and measurement of a media audience Targeting of a media audience Other elements of the relationship typically include but are not limited to: Economic Identification and/or measurement of a media audience
O O O

Targeting of a media audience

Others elements of the relationship typically include but are not limited to: Economic (profit consideration, margins, publicity and production costs, role of advertising, distribution)
O O

Historical considerations

Social/political climate (censorship, ratings, moral concerns)


O O

Artistic vision/aesthetics Cultural considerations

O
O

Legislative requirements

ACHIEVEMENT WITH MERIT


O Demonstrate in-depth understanding involves

explaining how and/or why the relationship between a media product and its audience operates, referring to at least one of the following aspects:

O How and why techniques are used to identify

and/or measure a media audience


media audience

O How and why techniques are used to target a

O How and why other elements of the

relationship operate.

ACHIEVEMENT WITH EXCELLENCE


O Demonstrate critical understanding involves

examining consequences of the relationship between a media product and its audience referring to at least one of the following aspects:

O Implications and/or effectiveness of the

techniques used to identify and/or measure a media audience O Implications and/or effectiveness of the techniques used to identify and/or measure a media audience O Implications and/or effectiveness of other elements in the relationship