GROUP

NIPA SULTANA TRISHA KOWSER JAHAN JOTY OBAIDUR RAHMAN ROBBANI FAHMIDA ANIS METHILA FARUK AHMED

TOPIC OUTLINE
Retailing Retailer Marketing Decisions The Future of Retailing Wholesaling

RETAILING
Retailing is the sale of goods or commodities in small quantities directly to consumers. Also known as to sell at retail. Example: Every business company begin their retailing business by selling a locally made product to the community.

RETAILER
One who sells goods or commodities directly to consumers.

Example: Wal-mart is a well known large chain retailer.

TYPES OF RETAILERS
Retailers can be classified: 1.In terms of several characteristics. 2.Amount of service. 3.Product line. 4.The relative prices they charge. 5.How they organized.

AMOUNT OF SERVICE
Different types of customers and products require different amount of service. Retailers may offer one of three levels of service: Self-service Limited service Full service

PRODUCT LINE
Specialty stores:
Narrow product line with deep assortment.

PRODUCT OUTLINE
Department stores: Wide variety of product lines.

PRODUCT OUTLINE
Convenience stores:
Limited line of highturnover goods.

PRODUCT LINE
Super stores:
Food and nonfood.

PRODUCT LINE
Category killers: Deep in category with sales staff.

RELATIVE PRICES
Discount stores Off-price retailers Factory outlets Warehouse clubs

RETAILER MARKETING DECISIONS

RETAIL STRATEGY: Retail segmentation and targeting Store differentiation and positioning
RETAIL MARKETING MIX: Product and service assortment Retail price Promotion Distribution

RETAILER MARKETING DECISIONS

Retail strategy Retail marketing mix -both create value for targeted retail customers

RETAILER MARKETING DECISIONS

Segmentation targeting, differentiation, and positioning involves the definition and profile of the market so the other retail marketing decisions can be made.

PRODUCT ASSORTMENT AND SERVICE DECISIONS

IncludeProduct assortment Service mix Store atmosphere

PRICE DECISION
Price policy must fit the target market and positioning, product and service assortment, and competition -High market on lower volume -Low market on higher volume

PROMOTION DECISION
Advertising Personal selling Sales promotion Public relations Direct marketing

PLACE DECITIONS
Central business districts are located in cities and include department and specialty stores, banks and movie theatres Shopping center is a group of retail businesses planned, developed, owned, and managed as a unit

THE FUTURE OF RETAILING

Retailers have to consider -Non-store retailing -Retail convergence -Mega retailers -Retail technology -Global expansion -retail stores as communities

WHOLESALING
Wholesaling includes all activities involved in selling goods and services to those buying for resale or business use.

WHOLESALING
-Selling & promoting -Buying assortment building -Bulk breaking -Warehousing -Transportation -Financing -Risk bearing -Market information -Management service & advice

WHOLESALING
Selling & promoting involves the wholesalers sales force helping the manufacturer reach many smaller customer at lower cost

WHOLESALING
Buying assortment building involves the selection of items and building pf assortment needed by their customers, saving the customers work

WHOLESALING
Bulk breaking involves the wholesaler buying in large quantity & breaking into smaller lots for its customer Warehousing involves the wholesaler holding inventory, reducing its customers inventory cost and risk

WHOLESALING
Transportation involves the wholesaler providing quick delivery due to its proximity to the buyer Financing involves the wholesaler providing credit & financing suppliers by ordering earlier & paying on time

WHOLESALING
Risk bearing involves the wholesaler absorbing risk by taking title and bearing the cost of theft, damage, spoilage, and obsolescence

WHOLESALING
Market information involves the wholesaler providing information to suppliers and customers about competitors, new product, and price developments

WHOLESALING
Management services and advice involves wholesalers helping retailers train their sales clerks, improve store layouts, and set up accounting and inventory control system.