Академический Документы
Профессиональный Документы
Культура Документы
Rizwan Ashraf
Shahid Iqbal
Mushtaq Hassan Zeeshan Anwar
1879: CHEVRON began with an oil discovery in north of LOS ANGELES. 1900: Bought by standard oil corporation. 1906: Merged name become SOCAL. 1948: Entered into petrochemical industry. 1984: Merger between standard oil company and gulf oil. As a part of merger SOCAL changed its name to chevron corporation. 2001: Bought TEXACO for $37.5 billion. 2005: Acquisition of UNOCAL made chevron worlds largest producer of geothermal energy.
At the heart of the chevron way is our vision ... to be the global environmental friendly energy company most admired for its people, partnership and performance
0.10
0.30
Threats
6 7 8 9 10 Depletion of natural energy resources Royal Dutch Shell and Exxon is rivalry in the industry Regulations restricted excessive emission of CO2 The credit crisis and volatile commodity prices of2008 OPEC restrictions, civil wars and hurricanes. Total 0.11 0.08 0.07 0.10 0.08 1.00 2 2 2 3 2 0.22 0.16 0.14 0.30 0.16 2.72
4
5 6 7 8
0.08
0.10 0.08 0.10 0.08
4
3 3 3 3
0.32
0.30 0.24 0.30 0.24
Space Matrix
Financial position Spending on alternative energy 3.2 billion since 2002. 51 % decrease in revenue. Outstanding earning $23.9 billion in 2008 Marketing operations lost $95 million in second quarter of 2009. Rating 5 4 6 3 18\4=4.5 Industry position The demand of energy usage is increasing tremendously. High capital investment and the use of technology have created the barriers of entry. The company has investing for alternative energies. 6 5 5 Competitive position Achieve HART energy publishing refiner of the year award in 2009 Investment in 13 power generation projects in Asia and us 4th largest integrated energy company in the world. Operating in more than 100 countries and with around 25,000 service stations worldwide 16/3=5.33 -4 -4 -5 -5 -18/4=-4.5 -14\3=-4.67 Stability position The economic environment is unstable especially in under developing countries. The risk of expanding the business is greater due to natural disasters. The fluctuation of oil price affects business environment. rating -5 -4 -5
Space Matrix
1,28,747
47 %
18,187
76
24%
45 %
49 % 1% 3% 100
26 (1) 1 100
30 % 5.96 % 32 %
4 2
0.15
0.12 0.10 0.09 0.10
2
2 2 2 4
0.30
0.24 0.20 0.18 0.40
4
4 3 3 3
0.60
0.48 0.30 0.27 0.30
Threats
Depletion of natural energy resources 0.11 2 0.22 3 0.33
0.08
0.07 0.10
3 -
0.21 -
1 -
0.07 -
0.08
0.16
0.08
Strengths 1 2 3 4 5 6 7 8 Spending on alternative energy 3.2 billion since 2002. Continuous investment in high profile projects to increase oil production. Outstanding earning $23.9 billion in 2008 Achieve HART energy publishing refiner of the year award in 2009 Investment in 13 power generation projects in Asia and us 4th largest integrated energy company in the world. Operating in more than 100 countries and with around 25,000 service stations worldwide Had global refining capacity of more than 2 mm barrel per day. weaknesses 71 % drop in income second quarter of 2009.
As 3 2 2 2 1 1
TAS
AS
0.21 3 -
0.22 4 0.16 3 -
0.08
0.05
stop drilling new gas wells in us continent. 51 % decrease in revenue. Chemicals significantly lower margins, lower income from equity. Total
2.84
--
4.20
= 2.84
= 4.20
Recommendations
Should have to sale its chemical business because it becomes
dog. Should invest in wind and solar energy.