Designing for a Better Tomorrow

The KODAK Powerflash

Engineering Design 100 Section 2: Team 7 David Smith Jeegar Shah Bryan Shearer Jeff Irwin

Table of Contents

Definition of the Problem Overview of Kodak Powerflash E-Waste Overview Survey Results Design Matrix/Approach Final Product Summary and Conclusions

What seems to be the problem?

We recognize the need to increase market share and productivity of disposable cameras Problems with current design

Demand for disposable cameras is decreasing Doesnt appeal to developing countries Wasted energy with the leftover battery Production isnt environmentally friendly
E-waste

The Kodak Powerflash

27 Exposure Disposable Camera Flash Capability AA Battery Used Current Cost: $5.99

But What is E-waste?

Electronic waste from obsolete technology Cell phones, Computers, TVs, etc. Contains toxic substances

lead, cadmium, beryllium, mercury

What does the Customer Want?

Current Customer: Occasional traveler, people without sufficient income Potential Customer: Citizens of developing nations After basic survey, we collected the following data:
Most Important Quality: Cost Least Important Quality: E-Waste

Other Important Qualities: Flash/Environmentally Friendly

NOTE: When asked if he/she would purchase the camera without the flash but significant price drop, many answered YES

Customer Survey Results

Importance of Flash

E-Waste

Topic

Environmentally Friendly

Durability

Cost

10

Rating (1-10)

Relating to the Customers Wants

Ideas: 1. Removing Flash 2. Thinning Plastic 3. Polaroid Approach 4. Use of Bio-Plastic 5. Less Powerful Battery
No Flash Weight Score Weighted Score 8.8 5 7.3 3 5.58 6 4.5 5 5 5 4 2 Thinner Plastic Polaroid Weight2 Score2 Weighted Score2 Weight3 Score3 Weighted Score3 44 8.8 4 35.2 8.8 1 8.8 21.9 7.3 2 14.6 7.3 2 14.6 11.16 12 22.5 20 88.76

Topic Cost Durability Environment friendly Sustainability Ease of use Quality of Pictures

Topic Cost Durability Eco-friendly Sustainability Ease of Use Quality

Weight4 8.8 7.3 5.58 6 4.5 5

27.9 5.58 5 27.9 5.58 2 30 6 4 24 6 2 18 4.5 3 13.5 4.5 5 10 5 3 15 5 4 151.8 130.2 Different Bio-Plastic Less Powerful Battery Score4 Weighted Score4 Score5 Weight5 Weighted Score5 2 17.6 8.8 4 35.2 4 29.2 7.3 3 21.9 5 27.9 5.58 4 22.32 5 30 6 4 24 3 13.5 4.5 3 13.5 3 15 5 3 15 133 Total 131.92

Putting Concepts Together

Combining several approaches

Removing the flash (Eliminates circuit board and battery) Biodegradable plastic Thinning the plastic

Reduces E-Waste Cuts cost

Creates a more sustainable product

Current KODAK Powerflash: $5.99 Proposed KODAK Ecopic: $1.99

Kodak Powerflash vs. Ecopic

Kodak Powerflash: Kodak Ecopic:

Summary and Conclusions

Our proposed design

Billy Mays Here! Will increase appeal in developing countries

Be more environmentally friendly Reduce E-waste significantly Maximizes profit for Kodak
Broadening customer base No Circuitry or Battery Possible use of Mirel bioplastics

Cheaper and more accessible The Ecopic! to buy

You cant afford NOT

References

http://www.mirelplastics.com/ http://www.calrecycle.ca.gov/electronics/ WhatisEWaste/ http://www.kodak.com/eknec/PageQuerie r.jhtml?pq-path=2/6868&pqlocale=en_US&_requestid=37689

ANY QUESTIONS?