PROJECT REPORT ON:

WORK FORCE:
SAVITA KATHAITH SOURABH JHAWAR RIMA DESAI

NITIN CHUDASAMA BHUMIKA AKOLKAR

What is branding?

HISTORY OF BRANDING

Brands were originated in the nineteenth century

Pears Soap was the world's first registered commercial brand

James Walter Thompson: Trade mark advertising

ADVANTAGES OF BRANDING

HOW TO BUILD A BRAND

Types of brand

PREMIUM BRAND

IT APPEALS TO A CERTAIN MASS

KINGFISHER AIRLINES , VIRGIN AIRLINES.

ECONOMY BRAND

FIGHTING BRAND
NOKIA AND MOTOROLA

BRAND REPUTATION

TATAS NANO

CORPORATE BRANDING

BRAND EXTENSION

DIET COKE

VANILA COKE.

COCA-COLA

DIET COKE WITH LEMON

1ST MOVER ADVANTAGE

BRAND IMAGE
MAHATMA GANDHI

REPOSITIONING OF BRAND

COCACOLA

CADBURY

BRAND EMOTIONS

CASE STUDY
Tiger symbolism

Unique packaging

Heritage

Multiple usage created by strong target user

Multi-positing strategy

PHILIPS
SENSE AND SIMPLICITY

TOP 10 BRANDS IN 2007

GOOGLE GENERAL ELECTRIC MICROSOFT

Coca-Cola
China Mobile

Toyota
IBM Citi Wal-Mart

Marlboro

CONCLUSION

BMM brand of N.K.COLLEGE