JET AIRWAYS

INTRODUCTION JetLite, formerly Air Sahara, was an airline based in Mumbai, India. Owned by Jet Airways, the airline operated scheduled services connecting metropolitan centres in India. The airline also provided helicopters which were available for charter services and aerial photography. Jet Lite ended service on 25 March 2012 after merger with Jet Konnect, a division of Jet Airways

NO OF FLIGHTS
As of march 25 2012 Total number of aircrafts-24 It operates 11o flights per day

MARKET SHARE
JetLite domestic market share -8.1 per cent

PROFIT
Made profit of 3.90 crs on revenue of rs.416.40 crores Total revenue-16.7 billion INR

PRODUCTS AND SERVICES

Boarding card delights Jet caf Cargo 1 fair pass Infant care Travelling with animals

MARKETING STRATEGY
strategic rebranding exercise new daily services Low cost Detailed planning, co-ordination with multiple stakeholders carefully supervised execution

ADVANTAGES
Checking Web Boarding Pass Airport

DISADVANTAGES
Booking Boarding On Board

KINGFISHER-RED
Kingfisher Red, known formerly as Simplifly Deccan and prior to that as Air Deccan, was a low-cost brand run by Kingfisher Airlines headquartered in Mumbai, India. Passengers earned frequent flyer miles (called King Miles) for tickets booked on Kingfisher Red through the King Club loyalty program run by its parent Kingfisher Airlines. In-flight reading material was limited to a special edition of Cine Blitz magazine printed exclusively for Kingfisher Red. On 28 September 2011, Chairman Vijay Mallya announced that the company would soon stop operations of Kingfisher Red as it did not believe in low-cost operations any longe

NO OF FLIGHTS
Previously it was 63 Due to financial crisis it came down to 16

MARKET SHARE
The Kingfisher stock shed close to 9 per cent in the last two trading sessions, compared with the 1.1 per cent gain registered by the Sensex. Current share-16.9%

PROFIT
Kingfisher suffered a loss of over 1,000 crore (US$189 million) for three consecutive years. By early 2012, the airline accumulated losses of over 7,000 crore (US$1.32 billion) with half of its fleet grounded and several members of its staff going on strike Current profit not known.

PRODUCT AND SERVICES

Complimentary Hot & Filling On-Flight Meals Only low cost airline to provide complimentary meals including breakfast, lunch, snacks and dinner depending on flight timings In-Flight Reading Material Selection of Indian publications such as Cine Blitz, Times of India, Economic Times and local newspapers as on board reading material

 Frequent Flier Privileges Only low cost airline in India to offer Frequent Flier Privileges .Reward system linked to King Club Efficient service at Low Cost Delivers a delightful experience to the cost conscious yet deserving customer A judicious mix of customer service and basic comforts provided at low cost conscious yet discerning traveller

MARKETING STRATEGY
Movie association and in branding Events Outdoor branding Leveraging group marketing assets

ADVANTAGES
Strong Kingfisher Brand High brand salience & preference in the minds of Indian consumer Diversified Network Well spread on business and leisure routes No Legacy Issues (Unions etc) Costs more aligned towards low cost model Allow high level of operational flexibility Monopoly Destinations Highest exclusive stations amongst private carriers

 High Service Quality Levels Premium business class product, well trained young staff Balanced & Flexible Aircraft Configuration Well positioned to capitalize on the demand uptick Segmented customer base targeted effectively through three sub brands Kingfisher First, Kingfisher Class and Kingfisher Red Flexibility to deploy same aircrafts across Kingfisher Class and Kingfisher Red based on need Outsourced Ground Handling Protection against policy change Unique Frequent Flyer Program shop, More than 1 million members; superior features like faster tier upgrade, non-air reward family club program encouraging customer stickiness

DISADVANTAGES
Fleet grounded, Salaries delayed, Bank accounts frozen, Staff on strikes