E-COMMERCE PRESENTATION

PRENTED BY: BEAUTY SINHA(08) CHAITNYA ATTULURI(09) CHANCHAL SADH(10) SUMIT SINHA() NATIONAL INSTITUTE OF FASHION TECHNOLOGY,HYDERABAD

E-commerce
Electronic commerce, commonly known as e-commerce, is the buying and selling of product or service over electronic systems such as the Internet and other computer networks. Modern e-commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well. E- commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.

Objective of the presentation

The overall presentation is divided into two part. Part 1: Study of a website inkfruit.com Compares the traditional way of shopping to online shopping for B2C model. Part 2: Implementation of e-commerce in an industry or improve the existing e-commerce website. Implementation of a business idea for a new e-commerce

Part 1:Business to consumer model

inkfruit.com

Introduction
The website selected for the study is inkfruit.com. The project model basically shows a comparative study between the procedure of purchasing any product on-line &buying it directly from the store. Includes all statistical measures and transactions that are included in the process.

Inkfruit.com: Fashion Co-creation in India

The founder and CEO of inkfruit.Com is Mr. Kashyap dalal Launched in early December 2007. Inkfruit is Asia's largest co-creation brand for people to submit, discover and buy amazing designs created by artists from around the world. The selected designs then get to us through T-shirts ,Sling bags ,Flip flops, laptop skins, Etc. Headquarter is located in Mumbai ,India Today Inkfruit has grown into a team of 75 with revenues of two million dollars and growing.

Business model
Inkfruit.com has developed a co-creation model similar to threadless.com , but within the specific dynamics of the Indian market with its rising middle class looking for affordable brands and design. The business model of inkfruit.com focuses on getting their designs right. Inkfruit currently holds Always on designs contests for the designer community Designers and freelancers can submit their designs which are open in general voting Inkfruit is famous for collection and unique designs and their incredible customer services

 Designs that get maximum votes in 90days, are selected for production and retail sales. The designers get prize money and recognition as creators of the designs , and perhaps the satisfaction of watching their design being worn by people

Products
FASHION CLOTHING
T-SHIRTS SHIRTS TROUSERS JEANS

ACCESSORY
FOOTWEAR JEWELLERY

WALLETS BELTS BAGS WATCHES LAPTOP SKINS

FLIP-FLOPS HEELS SHOES

NECKLACE EARRING RINGS

Example : Girls product range

Effort and usability

The experience of effortlessness is a fundamental goal of successful site design and a key pillar of a successful user experience Inkfruit at the first look the website is designed in very sleek and effective way,

 Inkfruit has implemented following parameters really well into their website Effective navigation Uncluttered page designs that directs users attention Clear starting and pathways Users know where they are at all times and they are able to see where to go and how to get there supported by structure that is easy to understand and promotes essential online shopping tasks.

User registration
The first thing that was a interesting was the ease with which users can register with the website in a single click by leveraging Facebook's information. At the sign up we were given 100 credits we can redeem while shopping at inkfruit where 1credit=1 rupee.

Key product characterstics.

Inkfruit product are the highest quality , 100%super combed cotton with bio-wash.

 They use high quality water base non pvc,thyliod free and ecofriendly ink for screen printing and transfer printing depending on the design.

 There is size chart which helps a new user to know the appropriate size for them

Power and usefulness

The lure of an ecommerce site lies in the innate value of the product or service offered ,as well as by the power of choice aver a wide selection of available products , sometimes at best prices. While placing the order ,delivery of welcome mail and customer care number is insured by them Facility of replacing the product by just filling a small form which comes with the product if customer is unsatisfied

Faceted navigation
An increasingly used navigation feature of web 2.0 interactions , Allows the shopper to narrow product results down by whatever characteristics are meaningful at the time .

A user can select black dresses , or dressses under rs. 500 , or dresses from a particular maker .
Can take this at any time and in any order .

Persuasion (responding to values-calls to action)

Successful persuasion models the kind customers like and want are those that empower the user by supporting his/her goals.

If a site tries to sell user too much at the wrong time, it will prevent customers from buying .Conversely not trying hard enough to sell the user anything results in poor conversation .

 Inkfruit excels by balancing the overall persuation by fewer but compiling call to actions .
As a user buys merchandise inkfruit does several important things extends the shopping experience by cross selling an array of related products.

Continues building trust by prominently displaying the support number . Builds confidence by calculating a total with tax and confirming a secure link keeps the user on task with an unmistakable call to action check out now .

Buying experience
Smooth and requires no more than 3 clicks for a transaction to be complete . We can choose between the sizes available, quantity , and payment options . Also gives size details for each merchandise in buying page.

Billing steps
Clicking on Buying Button > Filling Address (Requires only first time ) > selecting mode of purchase > confirm . Option to buy via cash on delivery or through online payment . systems are secured by Norton and powered by HDFC bank .

They accept Mastercard , Visa and Maestro based credit / debit cards .

Customer service
Dedicated customer support wherein they entertain queries from us through toll free number from 8 am to 10 pm as well as simple online form . Exchange policy to return goods within 15 days

Shipping is free
We can tack the orders too .

Order delivered in 4-5 working days

Packaging is done in hard covered packages which is aesthetically pleasing .

Traditional Vs Online Shopping

Example

1. Who can buy how soon do you need it ?

Online- needs a credit card, Pay Pal account ,checking account , or some sort of online financing option. Wait for it to arrive through the mail. Retail the easiest place to purchase products if we have the money .All we need is a way to get there , and means to take your item home.

Advantage retail

2. Product selection availability

Online- every make and model is at our finger tips without having to drive miles to find it. We can read product reviews , user opinions ,and manufacturer specs with minimal exertion. Drawback cannot test the product beforehand. Retail limited to only products at local level . Can test the product before buying it, depending on store size , selection may be limited , but availability is almost always certain . Advantage - online .

3. Base prize
Online generally , sites like Inkfruit features lower prices because they dont have the overhead of renting a pad in a strip mall , high electric bills and staff of sales people. There are even websites that offer percent off discounts if we enter a code after meeting a minimum purchase requirement of, which could even save more money .

Retail in order to compete with retail purchasing , retail outlets are slashing prices all around. Paired with a coupon or special in store discount , prices might get as low as some online sellers . They even resell returned items for lower prices.
advantage- online.

4. Taxes and shipping/ delivery

Online depending on where we live and what stores we buy through , we might not have to pay a sales tax . Some stores dont or provide free coupons for shipping while some do charge , which might drive the final cost of the product up. Retail we will pay our local sales taxes at a retail outlet , and there wont be any shipping charges. Advantage tie

5 . Customer service/ warranty returns , exchanges , repairs.

Online User opinion must be read before buying . At times customers are charged restocking fees , have to pay for shipping if sending the item to be fixed through warranty or have to buy with a no return clause in the sale. Customer service is sometimes hard to contact , and there is usually no store front to voice a grievance in person .
Retail With a receipt , modern retail outlets are easy to deal with when returning , exchanging, and using the warranty .

Advantage retail.

6. Security
Online most online retailers use some sort of 128- bit encryption ,and are as secure as banking sites. Sure theres a risk ,but no more than buying in a store . Reader user opinions , check their security liscense, and you will be fine . Retail whats written for online security goes for retail security .

Advantage tie .

Conclusion about the two ways of shopping.

Buy online if you are looking for the best possible deal. Even with shipping charges , most online prices are lower . While retail cant compete across the board with prices , it has the advantage in customer service. If meeting the sales person , feeling a sense of community , and security knowing you can walk into the store at anytime are important buy at a retail outlet.

Part:2 Implementation of e-commerce in an industry & Implementation of a business idea for a new e- commerce

Laundry Industry
India has a huge unorganized sector which needs to be professionally handled. Wardrobe is growing at around 20% every month. The market size of fabric cleaning which includes detergents, powders, pre-post wash, soap cakes is Rs.12,118 crore & 2,877,587 tonnes respectively.

Need
Largely untapped by Organized players. Laundry is a necessary evil. This is an industry, which has been least hit by the downturn and promises a brighter future for the dry cleaning and laundry sector in India.

Entry Of Organized Players

Wardrobe, which came to India in 2008 with an initial investment of 150 cr. Pressto, came to India in early 2008 and since then there has been no looking back. White Tiger, came into existence in India almost a decade ago, has set its international standards with much determination and perseverance and has since then demonstrated its entrepreneurial spirits by achieving significant results in this industry.

Our concept :- Online laundry

We propose setting up of an ecommerce website for such organized players.

Online laundry is largely undervalued and unrecognized in India.

The basic idea is to make online booking as easy as possible.

Proposed Site Functionalities

User Registration

Slot Booking

Tracking

Payment

Customer feedback

Requirements for Implementation

Hardware
Central server Payment processors Receipt generator

Software
SQL/Oracle Database

Human Resource
Site designers and developers

Web Technologies
E-commerce software Feedback management system Information flow system

Testing personnel
Maintenance Delivery & Pick up personnel.

Process flow
Online Booking/Telebooking
1 Token generation Door Pick up

Give a system generated receipt Proccesing laundry

Tracking

 Delivery within 48 hours. 4 Door step delivery.

Customer Evaluation

Online Payment/Subscription renewal 6 Provision for COD(cash on delivery)

Strengths
Online booking/tele-booking. Doorstep Pick up and delivery. Tracking facility. Customer feedback system. Capitalizing on customers trust developed on offline service.

Weaknesses
Incompetent software personnel. Failure in keeping time. Information flow problems.

Opportunities
Spread of Broadband More scope in metros Working class people busier than ever. Less dependency on dealing with individuals. Less disposable income for middle class meaning less apparel buys.

Threats
Learning curve Lack of early adopters. Low internet literacy among working middle class. Lack of trust for online laundry among Indian users.

Conclusion
India has a huge unorganized sector which needs to be professionally handled. The way markets have developed in the US has not happened in India. However, India is going to grow in this business and there is a need for organised players to provide worldclass services and educate the unorganized sector. Connectivity and brand building is crucial for us to be a success story in India.

Bibliography
http://www.inkfruit.com/ http://en.wikipedia.org/wiki/Electronic_comme rce http://en.wikipedia.org/wiki/Magentohttp://ezin earticles.com/?Traditional-Vs-OnlineShopping&id=1897281