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Innovation In Managment

AMI SHETH Swami Sahjananad College Of Commerce & Management (Bhavnagar) Managing Cross Cultural Team

Managing Cross-cultural Team

Table of contents:

Introduction Potential benefits Competence to manage team Dimensions of cross-cultural team Current practices Results References


Nature Of culture

Culture is understood as the customs, beliefs, norms and values that guide the behavior of the people in a society and that are passed on from one generation to the next.
Three elements: Culture has normative value. It prescribes dos and donts.
Culture is a group phenomenon. Culture applies to the members of a society. Culture practices are passed on from generation to generation.




Cross-Cultural Team

Multiculturalism or crosscultural team means that people from many cultures (and frequently many countries) interact regularly.

Potential Benefits:

Increasing creativity and innovation Demonstrating more sensitivity in dealing with foreign customers Hiring the best talent from anywhere Demonstrating a global perspective Creating a super organizational culture, using the best if all cultures Greater flexibility within the organization both to adapt to a wider range of environments and to change within these environments To evolve universally acceotable HR policies and practices.

Competence To Manage Team:

Possess a strong personal identity Have knowledge of and felicity with the beliefs and values of culture Display sensitivity to the effective processes of the culture Communicate clearly in the language of the given cultural group Perform specially sanctioned behavior Maintain active social relations within the cultural group Negotiate the institutional structures of the culture

Dimensions Of Cross Cultural Team:Motivation

work values


Cross cultural managmetn



HR practices

1. Motivation

At the heart of motivation is felt needs which drive the individual to act.

This needs activate the individual to act, what course of action he or she engages in and what rewards the person expects, very from culture to culture.

2. Leadership

Skiled at international communication Culturally sensitive Capable of rapid acculturation Knowledge about cultural and institutional influences of management A facilitator of subordinates intercultural performance User of cultural synergy A promoter and user of the growing world culture

3. Communication

Communication is key in the workplace and when you are in charge of a cross cultural team that can present your with many unique challenges. One way to fight this issue is to make sure you are always on the same page as team members.

Another issue in communicating is dealing with time zone differences.

4. HR Practices

Cross Cultural Training

you need to consider how you are going to provide training for people that are located from different countries and in different time zones.

5. Teams
Managing a Virtual Team

The employee has to be very self-sufficient to do their job with no boss around.

you are able to always get work done on projects or tasks throughout the day.

6. Work Values

Aspects of the job that bring satisfaction. Time is money and punctuality is highly regarded.

Current Practices:

Uniliver IT companies (Wipro, Infosys, etc) Asian paints Tata motors TCS


Uniliver has decenteralised its operational culture among its manager. It is said that company has been so successful at this stage. Unilivers senior management belives that crops of like-minded people is the reason why its employee work so well, despite their national and cultural differences.

Reliance Industries, the Tata group and Wipro, rated among worlds most respected companies, are not very different from those the western and European MNCs.
Asian Paints is painting the world red by being among the 10 largest decorative paint makers in the world, with manufacturing facilities across 24 countries. Tata motors is rolling out Indicas from India to access to markets in Korea and China.

TCS employs, nearly 9000 people in the US, handling technology services for Fortune 500 companies such as General Electric. Recently, it raised Rs. 54.2 billion in Asains second biggest tech IPO this year and Indias largest IPO ever.
Infosys has 25,635 employees, including 600 from 33 nationalities other than India. It has 30 marketing offices across the world and 26 global software development centers in the US, Canada, Australia, the UK and Japan.


International Human Resource Management

K Aswathappa Sadhna Dash


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