Google Inc.

is an American multinational corporation that provides

Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Advertising revenues from AdWords generate almost all of the company's profits. The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful"and the company's unofficial slogan is "Don't be evil".In 2006, the company moved to its current headquarters in Mountain View, California.

Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites. They called this new technology PageRank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site. A small search engine called "RankDex" from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking. Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site

Eventually, they changed the name to Google, originating from a misspelling of the word "googol",the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under the Stanford University website, with the domains google.stanford.edu and z.stanford.edu In May 2011, the number of monthly unique visitors to Google surpassed 1 billion for the first time, an 8.4 percent increase from May 2010 (931 million). In January of 2013, Google announced it had earned $50 billion in annual revenue for the year of 2012. This marked the first time Google had reached this feat, topping their 2011 total of $38 billion.

The Vision
To make search engines so powerful they would understand "everything in the world".

The Mission
To organize the world's information and make it universally accessible and useful.

The Focus
Google continues to focus on innovation and on the user experience.

Google Strategy
Its the same as of Honda & Sony Both these companies have major share in world manufacture share of Engines and Electronic Goods Google wants world wide webs major share.

The Industry Stats

Country Analysis
Country US China Japan Users (Mn) Usage Growth (2000-2011) 210.00 162.00 86.30 120.80% 620.00% 83.30%

India
Brazil World

42.00
39.15 1173.00

740.00%
682.8% 225.00%

Google Products (>60)

Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Dodgeball FeedBurner Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile

Core Products & Revenue Model

Core Products Search and Adwords. Revenue Sources Contextual Ads - Adsense. Adwords. Licensing Google search.

Approx 10 Billions Dollars.

Internet Advertising
Global - By E-Marketer
Number 1 Advertising Medium in terms of growth rate. Ad spending on the Web should net out at $21.7 billion this year VS $20.4 billion on radio. E-Marketer predicts that online advertising will reach $28.2 billion next year (an increase of 30 percent) Online advertising will account for a nearly twice as many dollars - constituting a hefty $44 billion market

Global - By Zenith Optimedia

Internet Advertising Trend and Predictions

Google revenue up 29%, marketing spend increases 62%

Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion. Revenue from advertising on Google-owned sites increased 34% to $26.1 billion for the year. Google recorded $9.7 billion in net income, up 14% compared with its 2010 net income. Google's fourth-quarter advertising revenue hit $10.2 billion, a 25% increase when compared with the same period last year. The quarter's fourth quarter revenue from ads appearing on Google-owned sites rose 29% year-over-year to $7.3 billion. Consumers clicked on 34% more Google-served ads in Q4 compared with the same period last year. The average cost advertisers pay for each click fell 8% yearover-year and 8% compared with the previous quarter.

Googles Global Presence

21 countries at present

Value Chain

Dynamic View
Buying many sites, Opening offices in many Countries, Huge investment in R&D, Continuous investment in increasing Database Searching for various avenues, Continuous innovation, Developing people, learning new technologies

Resource Endowments

Resource Commitment

Activities