PRESENTATION ON

By: CHAMPA DEVI

MANGO INC.
Mango, stylized MANGO, is a clothing design and manufacturing

company, founded in Barcelona , Spain in 1984 .Having crossed just decades in competitive garment world but it has spread its collections all across the world.
Its goal is "to be present in every city" in the world, transforming itself

to become one of the stylish and exotic garments products to be used in everyday dressing sense .
Its first website was created in 1995 and, five years later, in the year

2000, it opened its first online store.

Mangos own-label designs are specially created for urban women

between the ages of 18 and 35, who like dressing according to the latest trends at a reasonable price, with a good quality quotient.
Mango

customers are Shopaholic. The women are elegant sophisticated, nightclub goers, young socialites, independent, educated and open-minded women. The customers usually shop once a month. The girl and women who wear mango make it a fashion statement

LOCATION
The company has more than 2,000 stores in 103 o o o o o o o o

countries, proving itself not only to be named as European brand. There are numerous stores in Indian cities which are operating since a long time Has stores in the following cities: Delhi Mumbai Chennai Hyderabad Pune NCR (ghaziabad, Gurgaon and Noida) Kolkata Bengaluru

Location
Selectcity walk, Saket Spread over six acres in the heart of posh south Delhi, Saket,

Select CITYWALK is a major tourist attraction for both international and domestic tourists. Select CITYWALK is a 1.3 million sq. ft air-conditioned, vibrant and upscale destination Shopping Centre. This is a part of an overall complex of 54 acres that comprises of three floors of office space; Indias first six screen two Gold Class and four premier class PVR complex, and approx 1 lakh sq. ft of Serviced Apartments. To facilitate the visitors, it has 3 levels of parking which can easily accommodate over 1200 cars. It has about 40 elevators / escalators to facilitate the movement of visitors. It also provide facilities for wheel chairs for the physically challenged and prams for children.

RETAIL MIX STRATEGY

PRICE

PLACE
PROMOTION PRODUCTS PERSONNELS ON STORES PRESENTATION ON STORES

PRICE
Mango products are priced moderate. Tops range from Rs. 490-6390

Dresses range from Rs. 1590-16990

Jeans range from Rs. 1790-4590 Bags range from Rs.890-11900

Shoes range from Rs. 2790-11900

Accessories range from Rs. 490-4990

PLACE
in the heart of South Delhi in Select City Walk- Saket. Select City Walk attracts a very niche and young crowd which

goes in accordance with the Brand.

The store has a significant presence in the mall and stands out

amongst the rest.

Spacious and mirrored interiors invite you into a world of European

fashion and culture.

The store entrance is stepfree. Internally it is at one level. MANGO

Store No.- G40 Ground Floor SELECT CITY WALK, SAKET

NEW DELHI-110017

PROMOTION
MANGO does an extensive promotion in both print and

electronic media It annually organizes the MANGO Fashion Awards, which is the biggest prize in international fashion . These awards are attended by the most renowned people of the fashion circuit. It brings out a monthly magazine and catalogues and is connected through various social media platforms. To further attract new people and existing ones it often comes up with exclusive discounts for limited periods. Example: Its currently running an offer of Free Standard Shipping on any order over INR 6,500.

PRODUCTS
High fashion international brand Mango offers

beautiful clothes and accessories straight from the streets of Europe. MANGO is characterised by offering fashion for the young, modern and urban woman. It has its own design which adopts the latest fashion tendencies and is presented in 3 differentiated lines: casual sport, suit, jeans Furthermore, all the lines in MANGO collection can be combined with different accessories like shoes, bags, belts, costume jewellery and other products which are made by MANGO Their merchandise mix include lace dresses, peplum dresses, double breasted coats, slim fitted jeans, etc.

PERSONNEL ON STORES
There are 18 well qualified personnel for maintaining behavioral etiquettes

with customers, which includes staffs and managers to communicate properly. Each of them have an understanding of fashionable clothing and skillfully assist the clients in making their selection.
The store teams, made up of Store Managers, Assistant Managers,

Assistant Managers, Visual Merchandisers, Cash Desk Managers, Sales Teams and Stockroom Assistants
Sales Team is responsible for replacing sold items and for maintaining the

image of the store.

Store Manager recruit, train and develop their colleagues. They are also

responsible for distributing and organising the tasks and positions of each team member.
The task of the visual merchandisers is to display the collections in the

store in accordance with commercial and aesthetic criteria, adopting the standards established by MANGO.

Store Layout
The store has a glossy theme of black white

and silver. It has strategically placed mannequins. The store is laid out in a suave and comfortable manner with sufficient open space The two trial rooms, though not carrying the ambience of the store, are located at the far end of the store and are done up with four sided glass walls and a sit-down stool for easy sitting and dressing comforts. The store has an approximately 1400 sq-ft of carpet area.

Store Layout

STORE OPERATIONS
Stores open at 11 am and closes at 11 pm under regular

visual inspections through cctv. Ground staff maintain cleaning and maintenance on daily basis with equipped cleaning machines. Dispatching accessories through lost and found sections through vigilance. There are some more separate departments for handling customers manually viz. Alterations, billing departments, vigil at trail rooms. MANGO accept exchanges and refunds of unworn and unwashed garments within 1 month of the date of purchase (15 days during the sales period) when presenting the till receipt, in any shop within the country of purchase. Accept cash, Visa, Visa Electron, MasterCard credit and debit cards, Mango GiftCard

MANGO- At a Glance

THANK YOU