Company Overview August 2012

Vision Social Messaging for ALL

500 450 400 350 300 250 200 150 100 50 138 96 68 21 210 245 301

GupShup noun 1. Hindi. chitchat, light conversation, friendly banter, casual talk 2. Digital Technology. Indias largest social networking service, easy to use, works on every handset.
Feature-phones will continue to remain a sizable portion of the mobile ecosystem in India and other emerging markets. A social product must be universally accessible if it is to successfully capture all conversations. Therefore, social products cannot afford to ignore the sizable feature-phone population. Even though mobile users will eventually migrate to smart-phones, it is better and cheaper to capture users now and migrate them as they upgrade devices. GupShups vision is to enable social messaging for all: It should work on every device It should enable users to reach all their contacts It should serve all their messaging needs

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2012

2013
Feature Phones

2014
Smart Phones

2015

Smart-phones / App

Featurephones / SMS

GupShup vision is to enable social messaging for all i.e. work on every device and enable users to reach everyone

GupShup is Indias largest Social Networking Service

3 Billion
Messages

60

GupShup noun 1. Hindi. chitchat, light conversation, friendly banter, casual talk 2. Digital Technology. Indias largest social networking service, easy to use, works on every handset. Since its launch in 2007, GupShup has grown to 60 million users, in 5 million communities. GupShup users send 3 billion messages per month. GROUP MESSAGING GupShup is a group messaging service where users can create or join groups and share messages with their friends and fans. One of the unique advantages of GupShup is that it works on every mobile handset. This is particularly important in a country like India, where less than 10 million users have smart phones out of 900+ million mobile subscribers.

42

5 Million
Communities 25

13

Easy and Universal Product works on every handset

To 567578 To CREATE <Group 09219592195 Name> JOIN <Group Name>

GupShup is easy to use and works on every mobile handset

Feature-phones (via SMS)

Smart-phones (via App)

The product offers an SMS-based UI that works on even the lowest-end handset. By using simple SMS commands, users can create or join groups and invite / share with friends. Cross-platform apps are available for iOS, Android, Blackberry and Nokia S40. Symbian and Windows Mobile are soon to follow. GupShup also offers a Web UI for mobile (or PC) browsers . The product is seamlessly interoperable across all platforms i.e. an App or Web user can communicate with an SMS user via GupShup. The service is free across all platforms. .

Web browsers (via website)

Rich Profiles extracted from the large, diverse community

Gender
35% Females Males 65%

GupShup is used for a wide variety of uses. Top categories of messages include: Entertainment News & information Lifestyle & Commerce Business & Technology Health & Wellness Education & Sports Geographically, GupShup audience is spread across the country. About 40% of users are from the 4 metros, while the remaining users are from Tier 2 and 3 towns. Gender-wise, 65% of the audience is male. Age-wise, GupShup users are the youth of India. 86% of GupShup users are less than 35 years old

13 M

Cities
35% Tier 1 Tier 2 & 3 65%

12 M 23 M

Age Group

18-21 21-26 26-35 35+

12 M

Businesses use GupShup for Advertising

GupShup business model is Advertising.

Businesses use GupShup for their mobile marketing needs. This falls into two categories of activities: 1. Customer acquisition: businesses can promote their products and services to targeted users by including their ad messages along with GupShup community messages. 2. Customer engagement: businesses can build their own communities to engage their users on an ongoing basis. Businesses can run both kinds of campaigns: 1. Brand campaigns: these involve promotional campaigns to build brand or product awareness in the marketplace 2. Response campaigns: these involve campaigns to acquire leads. Response mechanisms include sms, call or coupons. The mobile medium offers far greater reach, engagement, profiling and targeting capability than any other medium in India.

From TD GupShp
Health: Snack on nuts. It is the most nutrient dense food in the world (AD) Mothers, Get Daily breakfast tips sms JOIN CHOCOS to 09219592195,Karishma kapoor Kelloggs post kelloggs footer on health group.

From TD GupShp
Pond's Gold Radiance Day Cream reduces appearance of fine lines,wrinkles & age spots, lifts skin dullness & hydrates the skin to make it feel more supple .

Back

Reply

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Customer acquisition

Customer engagement

Revenue Growing Rapidly

GupShup business model is Advertising Over 500 large brands and 25K small businesses use the GupShup platform for mobile marketing. While GupShups initial focus since 2007 has been growing its consumer community, GupShup started monetizing in 2009. Since then, its revenues have been growing at a very rapid growth rate.

FY 2009

FY 2010

FY 2011

25,000+
SMEs on board

500+
Brands 6

Large Market Opportunity: to be the universal Social Messaging Platform for India / Emerging Markets. Universal
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Social Messaging

GupShups strategy for growth is to focus on 3 key areas: 1. Be the universal Social Messaging platform: that works on all handsets, supports all kinds of private and public messaging and works in all geographies, especially the emerging markets. 2. Build engaging user experiences: by enabling richer means of selfexpression and sharing as well as localizing content and features in the app. 3. Monetize through targeted advertising: by building rich profiles of users and tying them to a self-serve ad system for scalability.

All Handsets All kinds of messaging All geographies, especially emerging markets

Engaging user experience

Richer sharing mechanisms Localized content and features

Monetize through targeted advertising

Detailed user profiles Self-serve Ad system

GupShup is well positioned to be one of the largest, most engaging social media companies with potential for rapid user and revenue growth.

Experienced Team & Strong Backing

CEO - Beerud Sheth Founder of Elance, Merrill Lynch, MIT Media Lab, IIT Bombay Silver Medal
GupShup has always invested in a highquality, world-class team at all levels. It is founded by seasoned Silicon-Valley entrepreneurs, led by experienced executives with global expertise and staffed by the best engineers available in India. It is backed by global venture-capital and private-equity funds including Charles River Ventures, Helion Ventures and Globespan Capital Partners.

CTO Viswanath Ramachandran Netscape, Friendster, Siebel, Brown University Ph.D. CS, IIT Bombay CS
VP Sales & Marketing Ravi Sundararajan General Manager-Akamai, VP-Palm/Handspring, McKinsey, Harvard MBA

VP Communities Milind Agarwal Logistics Inc, Michigan State University

VP Product Tathagata Mitra IIT Mumbai CFO Amit Mathur American Express, Computer Sciences Corporation, Citibank, Tata-AIG

Thank You