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Contd.
In existence for three decades Untill recently, all broadcasting was by government owned company (Doordarshan) Developed extensive network of terrestrial transponder Experimental telecast started in Delhi in 1959 The regular daily transmission started in1965 as a part of All India Radio
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The television service was extended to Bombay and Amritsar in 1972 Up untill 1975, only seven indian cities had a television service and Doordarshan was the solo provider of television in India Television service were separated from Radio in 1976 Introduction of colour tv in 1980s (during 1982 Asian games)
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Television continues to be the mainstay of the consumer electronics industry in India. India has 138 million TV house hold and is behind only China and USA in the world TV market. India had 600 million TV viewers in 2010, adding almost 140 million viewers from 460 million in 2009. During the last two years 11.5% of Indian homes bought a TV set. This figure is even higher among the top eight metros at 21.3% about one in every five home in these cities acquired a TV set in the last two years. In 2010, the television industry stood at a staggering US$ 6.5 billion, a rise of 15.6 per cent over 2009 estimate of US$ 5.7 billion. The industry is projected to grow at a CAGR of 16 per cent to US$ 13.9 billion by 2015.
Foreign Broadcasters: A total of 75 channels have been downlinked till January 2011 by a number of foreign broadcasters.
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The television industry continues to dominate the E&M industry by garnering a share of over 42%, which is expected to increase by a further 9% to reach about 51%.
Major players.
Competitive analysis
CRT vs LCD..
Market analysis..
Market analysis.
1.Competitive rivalry..
Competitor analysis (LG,Samsung,Sony,Onida,Vediocon) Industry Growth- Indias television industry expanded by 15.5% in 2010 and is expected to record a compound annual growth rate (CAGR) of 16% to touch Rs 630 billion by 2015. Concentration and Balance-. Corporate stake Fixed cost and value added Product difference and Brand identity
2.Threat of entry
Access to Distribution Channel Brand Salience Capital Investment and Economies of Scale
3. Threat of Substitute
4.Buyer power
The upgraders First time buyers Multiple set purchaser Replacement purchasers
5.Supplier power
conclusion
Purchasing decision of the consumer depends on quality, goodwill, popularity, affordability, features and support services of the product. Brand preference is dependent on age , income and education. Its brand name that sells products. International companies are giving tough competition to Indian players. Indian companies are lagging behind.