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Business Studies Project

Indian Multinational Corporations

The Aditya Birla Group


The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India. It operates in 33 countries with more than 133,000 employees worldwide. The group interests in sectors such as viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services. The Aditya Birla group is a diversified conglomerate with a total revenue of approximately US$40 billion in year 2012.The group was founded by Ghanshyam Das Birla. With a gross revenue of USD 40 Billion (in 2012) it is the third largest Indian conglomerate behind Tata group with revenue of nearly USD 100 Billion and RIL with revenue of USD 76 Billion.

Organization
Aditya Birla Group consists of five main companies that operate in various industry sectors through subsidiaries, joint ventures, etc. These are Hindalco, Grasim, Aditya Birla Nuvo, Idea cellular and UltraTech Cement. The Group operates in 33 countries Australia, Austria, Bahrain, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Japan, Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Poland, Singapore, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, UAE, UK, USA and Vietnam.

LEADERSHIP TEAM AT THE ADITYA BIRLA GROUP


The leadership team provides strategic direction to Group companies. The team comprises: Mr. Kumar Mangalam Birla Chairman Aditya Birla Group Mr. Pranab Barua Retail and Apparels Mrs. Rajashree Birla Chairperson, The Aditya Birla Centre for Community Initiatives and Rural Development Mr. Rajiv Dube Group Corporate Services Mr. Ajay Srinivasan Financial Services Dr. Rakesh Jain Aditya Birla NuvoMr. Askaran Agarwala Birla Group Trusts & Special Community Projects

Mr. Debu Bhattacharya Metals Mr. Shailendra Jain Chairman, Business Review Council (Manufacturing business) Mr. K. K. Maheshwari Pulp & Fibre Mr. Thomas Varghese Textiles Mr. Lalit Naik Chemicals Mr. Tuhin Mukherjee Mining and Mineral Resources Development Mr. O. P. Puranmalka Cement Mr. Vikram Rao Acrylic Fibre and Overseas Spinning Business

Mr. Himanshu Kapania Telecom Mr. D.D. Rathi Business Review Council (Services business) Dr. Santrupt B. Misra Carbon Black Business and Group HR Mr. Ravi Kastia Trading, Port and Power Projects Dr. Bharat Singh Business Review Council (Services business) Mr. Ravi Kastia Trading, Port and Power Projects Dr. Bharat Singh Business Review Council (Services business)

HERITAGE
The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birla's. Through India's arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group's founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fiber, aluminium, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at "Birla House" in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Ghanshyamdas Birla found no contradiction in pursuing business goals with the dedication of a saint, emerging as one of the foremost industrialists of pre-independence India. The principles by which he lived were soaked up by his grandson, Aditya Vikram Birla, our Group's legendary leader.

SECTORS
Non-ferrous metals Company: Hindalco Industries Ltd., Novelis Inc., Aditya Birla Minerals Ltd,Hindalco Almex Aerospace Ltd, Utkal Alumina International Ltd.Cameroon Alumina LimitedProducts / facilities:aluminium, primary metal & fabricated products, power generation, bauxite mines, alumina refining, smelting, coal mines, foil, sheet rolling, concast,extrusions, smelter , copper cathodes, continuous cast copper rods, sulphuric acid, DAP and complexes, precious metals, power, rolled product facilities, aluminium smelters, Nifty copper mines, Mt. Gordon copper mines, aerospace alloys, alumina plant. Cement grey and whiteCompany:Grasim, UltraTech Cement LtdProducts / facilities:composite plants, grinding units, white cement plants, ready-mix concrete plants Textile (pulp, fiber, yarn, fabric, apparel) Company: Grasim, Grasim Bhiwani Textiles Ltd, Thai Rayon, PT Indo Bharat Rayon, Birla Jingwei, AV Cell, AV Nackawic, Birla Lao Pulp and Plantations, Thai Acrylic Fibre, Aditya Birla Nuvo Unit - Indian Rayon,Jaya Shree Textiles, Madura Fashion & Lifestyle , Indo Thai Synthetics, PT Elegant, PT Indo Liberty, PT Sunrise Bumi, Indo Phil Textiles Products / facilities: viscose staple fibers (VSF), rayon grade pulp (RGP), yarns, paper grade pulp, eucalyptus plantations, DGP, acrylic fiber, linen fabrics, flax yarns, viscose filament yarn, wool tops, worsted yarns, branded apparel retail ChemicalsCompany:Grasim, Aditya Birla Nuvo Unit - Indian Rayon, Aditya Birla (India) Chemicals, Tanfac, Aditya Birla Chemicals (Thailand) Ltd., Thai Peroxide, Aditya Birla Grasun, PT Indo Raya Kimia, Pan Century Surfactants Products / facilities: caustic soda, fluorine chemicals, chlor-alkali products, epichlorohydrin, epoxy resins, sodium phosphates, specialty phosphates, sodium sulphite, sodium metabisulphite, hydrogen peroxide, food grade phosphoric acid,carbon disulphide , fatty alcohols, fatty acids, glycerin.

Agri-businessCompany:Aditya Birla Nuvo Unit - Indo Gulf Products / facilities:fertilisers, seeds, agrochemicals. Carbon blackCompany:Aditya Birla Nuvo Unit - Hi-Tech Carbon, Alexandria Carbon Black, Thai Carbon Black, Liaoning Birla Carbon, Columbian ChemicalsProducts / facilities:carbon black MiningCompany:Essel Mining & Industries Ltd.Products / facilities: iron ore Ferro chemCompany:Essel Mining & Industries Ltd.Products / facilities: noble Ferro alloys Wind powerCompany:Essel Mining & Industries Ltd.Products / facilities: wind power generation InsulatorsCompany:Aditya Birla Nuvo Unit - Aditya Birla Insulators Products / facilities: insulators Telecommunications Company: Idea Cellular LimitedProducts / facilities: cellular services Financial servicesCompany:Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd. (erstwhile Birla Global Finance Company Ltd.Birla Insurance Advisory & Broking Services Ltd., Aditya Birla Money Ltd. (erstwhile Apollo Sindhoori Capital Investments Ltd.), Aditya Birla Capital Advisors Pvt. Ltd. (Private Equity)Products / facilities: financial services IT- ITesCompany:Aditya Birla Minacs Worldwide Ltd., Novelis (India) Infotech LimitedProducts / facilities:IT-ITeS services RetailCompany:Aditya Birla Retail Ltd.Products / facilities:supermarkets Trading SolutionsCompany:Swiss Singapore Overseas Enterprises Pte Ltd.Products / facilities: trading solutions

COMPANIES
Aditya Birla Nuvo Sectors:Textiles, chemicals, agribusiness, carbon black, insulators, telecommunications, financial services, IT- ITeS Products: Branded garments, viscose filament yarn, carbon black, fertilizers, insulators, textiles, life insurance, asset management, non-banking financial services, distribution and wealth management, broking, general insurance advisory and broking, private equity investment, advisory and management services, cellular services, IT-ITeS , branded apparel retailing Brands: Louis Philippe, Peter England, Allen Solly, Van Huesen, Birla Carbon, Birla Shaktiman Urea, Krishidev, Aditya Birla Insulators, Linen Club, Pyroguard, Ray One, Nuvo Lana, Jaya Shree, Kolorone, Idea, The Collective, Planet Fashion, More.

COMPANIES
Grasim Industries Limited Sectors: Cement (grey and white), textiles, chemicals Products: Cement, viscose staple fiber, rayon grade pulp, ready mix concrete, chemicals, textiles Brands: Birla Super, Vikram Cement, Rajashree Cement, Birla White, UltraTech Concrete, UltraTech Cement, Graveria, Birla Cellulose Grasim Bhiwani Textiles Limited Sectors:Textiles Products: Fabrics, synthetic yarns Brands:Grasim, Graviera Hindalco Industries Limited Sectors: Non-ferrous metals, chemicals, mining, agribusiness Products: Aluminium, copper, aluminium rolled products (sheet and foil), cans, primary metal, recycling, caustic soda, aerospace alloys, alumina, power generation and aluminium smelting Brands: Everlast aluminium roofing sheets, Freshwrapp aluminium foil, Freshpakk, semi-rigid containers, Permashield, waterproofing, Aluminium foil, Hindalco extrusions, Birla Copper, Birla Gold, Birla

COMPANIES
UltraTech Cement Limited Sectors: Cement (grey and white) Products: Cement, ready-mix concrete Brands: UltraTech Cement, UltraTech Concrete Aditya Birla Minacs Worldwide Limited Sectors: IT- ITeS Products:IT- ITeS Aditya Birla Chemicals (India) Limited Sectors: Chemicals Products: Caustic soda Utkal Alumina International Limited Sectors: Non ferrous metals Products: Alumina Dah ej Harbour & Infrastructure Limited Sectors: Non ferrous metals Products: Non-ferrous metals, Handling of captive cargo (copper unit) and commercial cargo

COMPANIES
Aditya Birla Science and Technology Company Limited Sectors: Non-ferrous metals Products: Research and development Aditya Birla Finance Limited Sectors: Financial services Products: Financial services, Non-banking financial services Aditya Birla Money Sectors: Financial services Products: Broking Aditya Birla Insurance Brokers Sectors: Financial services Products: General insurance advisory and broking Aditya Birla Capital Advisors Private Limited Sectors: Financial services Products: Private equity investment, advisory and management services Idea Cellular Limited Sectors: Telecommunications Products: Cellular services Brands: Idea

COMPANIES
Madura Fashion & Lifestyle Sectors: Garments Products: Apparel Brands: Louis Philippe, Peter England, Allen Solly, Van Heusen Essel Mining and Industries Limited Sectors: Mining Products: Iron ore mining, noble Ferro alloys and wind power generation Aditya Birla Retail Limited Sectors: Retail Products Brands: FMCG products,fruits,vegetables,groceries,frozen food,bakery, homecare, pharmacy Aditya Birla Group Power Projects Sectors: Captive power plant and solar power plant Products: Thermal, hydro power, solar and wind power

Vision,Mission,Values
The Vision To be a premium global conglomerate with a clear focus on each business. The Mission To deliver superior value to our customers, shareholders, employees and society at large. The Values Integrity Commitment Passion Seamlessness Speed

The Logo
The name Aditya Birla evokes all that is positive in business and in life. It exemplifies integrity, quality, performance, perfection and above all character. The logo is the symbolic reflection of these traits. It is the cornerstone of our corporate identity. It helps us leverage the unique Aditya Birla brand and endows us with a distinctive visual image. Depicted in vibrant, earthy colors, it is very arresting and shows the sun rising over two circles. An inner circle symbolizing the internal universe of the Aditya Birla Group, an outer circle symbolizing the external universe, and a dynamic meeting of rays converging and diverging between the two. The corporate logo thus serves as an umbrella for our Group.

Corporate Social Responsibility


The group's philanthropic activities are looked after by Mrs. Rajashree Birla. Group also runs 45 schools and 18 hospitals. Schools Aditya Birla Public School, Renusagar Aditya Birla World Academy, Mumbai Rishi Raj Group, Renukoot Institutes Birla Institute of Technology and SciencePilani, Goa, Dubai, Hyderabad.

Corporate Social Responsibility


The rural development activities span five key areas and the singleminded goal here is to help build model villages that can stand on their own feet. The focus areas are healthcare, education, sustainable livelihood, infrastructure and espousing social causes. Education Formal and non-formal education, adult education Scholarships for girls, merit scholarships and technical education for boys Distance education Girl child education Digital literacy / computer education Health care and family welfare Pulse polio programme Mobile clinics doctors' visits General and multispecialty medical camps, cleft lips Reproductive and child health care, supplementary nutrition / mid-day meal projects Safe drinking water, sanitation household toilets, community hospitals HIV / AIDS, cancer, TB awareness and prevention camps Blood donation

Corporate Social Responsibility


Infrastructure developmentCommunity centresSchools in villagesHealth care centres and hospitalsRoadsHomes for the homelessRural electrificationIrrigation and water storage structures. Sustainable livelihoodSelf-help groups (microfinance for women and farmers)Integrated agriculture developmentIntegrated livestock developmentWatershed managementMicroenterprise developmentSkill development / vocational training through Aditya Birla Technology Park for integrated training programme and VT centres at most of our plants in collaboration with it is. Social causesWidow re-marriage / dowry-less mass marriages Social security (insurance)Culture and sportsWomen empowerment

Where It Stands In The World


Globally, the Aditya Birla Group is::: A metals powerhouse, among the worlds most costefficient aluminium and copper producers. HindalcoNovelis is the largest aluminium rolling company. It is one of the three biggest producers of primary aluminium in Asia, with the largest single location copper smelter. :: No.1 in viscose staple fibre:: No.1 in carbon black:: The fourth-largest producer of insulators:: The fifth-largest producer of acrylic fibre:: Among the top 10 cement producers:: Among the best energy-efficient fertiliser plants:: The largest Indian MNC with manufacturing operations in the USA

Where it stands in India


A top fashion (branded apparel) and lifestyle player:: The second-largest player in viscose filament yarn:: The largest producer in the chlor-alkali sector:: Among the top three mobile telephony companies:: A leading player in life insurance and asset management:: Among the top two supermarket chains in the retail business Among the top 10 BPO companies

Beyond business Works in 3,000 villages.:: Reaches out to seven million people, annually through the Aditya Birla Centre for Community Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla.:: Focuses on healthcare, education, sustainable livelihood, infrastructure and espousing social reform in India, Asia, Egypt, Philippines, Thailand, Laos, Indonesia, Korea and Brazil. In India::: The Group runs 42 schools, which provide quality education to 45,000 children. Of these, over 18,000 children receive free education.:: Its 18 hospitals tend to more than a million villagers.:: In line with its commitment to sustainable development, has partnered with the Columbia University in establishing the Columbia Global Centres Earth Institute in Mumbai.:: To embed CSR as a way of life in organizations, has set up the FICCI Aditya Birla CSR Centre for Excellence, in Delhi. Transcending the conventional barriers of business because we believe it is our duty to facilitate inclusive growth.

Taking India To The World

Lets Reach For The Sun Commercial

Mr. Kumar Mangalam Birla NDTV Interview Part-1

Mr. Kumar Mangalam Birla NDTV Interview Part-2

Acknowledgements
I would like to thank my business studies teacher Mr.C.Balaji Sir for giving me such a wonderful and informative project. I learnt a lot about Indian MNCs and their workings. I would also like to thank the official website of Aditya Birla Group for all the information. Lastly I would like to thank my parents for the never ending support.