AN ORGANISATION STUDY ON KERALA SOLVENT EXTRACTION LTD, VEDAGIRI

INTRODUCTION
1972

Kerala Solvent Extraction Limited entered in the solvent industry. Dr. P. S. Lokanathan Committee set up to study the feasibility of starting new industry. Started in Irinjalakuda. The last 3 decades has seen KSE emerging as leader in solvent extraction and ready mixed cattle manufacturing in the country.

REASON FOR SELECTING THE COMPANY

It

achieves good reputation in India for

their quality in products and Services.

Branded It

products

has all major departments

OBJECTIVES OF THE STUDY

To

get the clear idea about organization structure of KSE ltd. To getting practical experience. To know the relation between management and workers To know the working procedure of the company To understand the strengths, weakness, opportunities and threats of the organization.

METHODOLOGY
Primary and secondary data are used for the purpose of study.

Primary Data: It was collected through Observation of the firm Direct interview of officers and workers.
Secondary Data: It was collected through

Websites Annual Reports Short descriptions Magazines and other publications

LIMITATIONS OF THE STUDY

The

study was done with the limited details given by the officers. It is difficult to get more details from the employees, as they are busy with their works. The time was limited for a deep study and analysis of the organization. Many official documents cannot reveal by the management.

INDUSTRY PROFILE

WORLD SCENARIO
Cattle

production worldwide is differentiated by animal genetics and feeding methods, resulting in differing quality types

The

world's largest feed manufacturer is the CP Group Thailand, producing 18 million tones of compound feed at various locations across East Asia.

INDIAN SCENARIO
The

cattle feed segment is also a segment for potential growth given the fact that India is largest producer of milk in the world The quality of Indian feeds are high The feed industry has modern computerized plants and the latest technological equipment's Major Indian players are

K S E Ltd Amrit Feeds Ltd S K M Animal Feeds & Foods Ltd, Vegepro Foods & Feeds Ltd. Kwality Feeds Ltd

STATE SCENARIO
The cattle feed industry in Kerala is dominated by three players

KSE Ltd Kerala Feeds Ltd Kerala Co-operative Milk Marketing Federation (Milma)

COMPANY PROFILE
Unit commenced on August 17th 1996 with a very modest objective to provide the right product at the right time to the farmers, particularly in the rural areas. The plant is situated at Vedagiri, near Ettumannur in Kottayam district Kerala The plant is most sophisticated and the finest in the country. Utilization highly advanced technological features this unit makes a new chapter in the cattle feed.
VEDAGIRI

PRODUCTION UNITS OF KSE

Kerala

o Tamil Nadu

1.
2. 3. 4. 5. 6.

Irinjalakuda Vedagiri Palakkad Edayar, Kochi. Konikkara (Diary Unit) Koratty

Karnataka Mysore

1. Swaminathapuram 2. Thalayath (Diary Unit) 3. Modakurichi Erode

1.

VISION OF THE COMPANY

We shall endeavor or to maintain leadership through quality products, explore new avenues in product development and marketing create a stronger bond between the management ,work force, dealers and customers, contribute to social development and constantly strive for excellence in all spheres of our activities.

FUTURE PLANS

Expansion

of finished products godown Expansion of administrative block and workers amenities Development of roads and other areas around the company Lorry parking yard to accommodate 4050 trucks at a time

ORGANIZATIONAL STRUCTURE

DEPARTMENTS
1.

2.
3. 4.

5.
6. 7. 8.

Production department Marketing and sales department Personnel department Finance and accounts department Purchase department Quality control department Stores department Raw material department

PRODUCTION DEPARTMENT

FUNCTIONS

Maximum Production Ensure

utilization of raw materials. Controlling.

flexibility in production. of production.

Standardization

Ensure

quality in production.
of cost production.

Minimization

PRODUCTS
KS

Super (Mash) KS Cattle Feed (Mash) KS Delux (Pellet) KS Supreme (Pellet) Solvent Extraction Coconut Oil KS Milk KS Ghee KS Flavored Milk Vesta Ice Cream

PRODUCTS IN VEDAGIRI
Ks

Supreme PELLET Ks Supreme Plus PELLET Ks Delux PELLET Ks Delux Plus PELLET Vesta ICE CREAM

MARKETING DEPARTMENT
MARKETING MANAGER

SALES OFFICER

CLERKS

FUNCTIONS

Building

Long term relationship with valued customers, dealers, distributors and suppliers. Build strong economic & social tiers by promising & consistently delivering high quality goods, good service & fair prices. Undertakes sales promotion works.

PROMOTIONAL ACTIVITIES
The company inures less advertisement cost The company gives dealer board to dealers as an advertisement for their product The other advertisements used are

product pamphlet notices cloth banners wall paintings yearly calendar

FINANCE DEPARTMENT
DEPUTY FINANCE OFFICER

JUNIOR OFFICER FINANCE

SENIOR ASSISTANT

CLERK

FUNCTIONS
Overall control over both inflows and outflows of financial resources. To analyze the raw material cost. To measure the financial position of the company. To arrange the finance when there is a requirement. To safeguard the investments that has been made by the interested parties like investors, share holders, creditors etc. Control of expenditure and economy measures. Paying commission to the dealers and suppliers

SOURCE OF FINANCE

LONG TERM FINANCE

MEDIUM TERM FINANCE Redeemable Preference shares Debentures Bank Loan Hire Purchase/ Installment Purchase Public Deposit Mortgage Loan Internal Finance

SHORT TERM FINANCE Bank Overdraft Trade Creditors Money Lenders Customer advances Loan Managing Directors & Directors

Share Debentures Internal Finance Public Deposits Industrial Finance Institution Industrial banks

PERSONNEL DEPARTMENT
PERSONNEL MANAGER

JUNIOR OFFICER PERSONNEL

CLARK

WORKERS

FUNCTIONS
Recruitment Man

power planning Welfare functions Grievance handling Discipline Industrial relations Public relations Job description Job analysis Training Performance appraisal

SWOT ANALYSIS

STRENGTH
Experience

in market over 25 years Leadership in the market Reputation & brand image of the company and consistent quality of its products Good network of dealership Financial strength of the company leading to better purchasing power Fully computerized plant Efficient employer employee relationship

WEAKNESS

Low High Law High

advertisement raw material cost.

availability of raw materials.

cost of production. representatives are less

Sales

OPPERTUNITIES
Expanding

its distribution areas Growing demands of its products Opportunities for diversifying products. Opportunities for setting up firms in Northern states. Opportunities for new markets. Prompt after sales service and good customer relation

THREATS
Competition

from other manufactures Probable entry of foreign entities Imbalanced cost of raw materials. Lack of permanent suppliers of raw material. Import of cheaper oils for industrial consumption leading to fall in demand for solvent extracted coconut oil.

OBSERVATIONS
The

company is running in profit The private sector as well as the public sector has got good demand for the product All sales are through dealers itself The dealers of the company are providing the necessary information to the customers There are two major competitors for the company The major cost of the company is the high labour cost

SUGGESTION
Improve

the advertisement about the products. The company has to maximize the production capacity thereby the company can reduce its cost Conduct more seminars and programs for the farmers in order to aware about the products and their significance Allot more number of representatives in the market to ensure the availability of feed in the market to avoid any shortage of feeds. Encourage the retailers to stock more quantity of feeds in their shops. Increase the number small lots.

CONCLUSION

The various functions of different departments of the organization were studied

S E Ltd is the largest manufacturer of

cattle feeds in south India.

KSE

Ltd is a profit making company

BIBILIOGRAPHY
Edwin B., Principles of Personal Management, McGraw Hill-Kogak. Kotler Philip; Marketing Management, New Delhi, Prentice Hall of India private Limited, 1985. Strauss George and Sayles Leonard R., Personal and Human Problems of Management, Prentice Hall of India. Koontz, Harold & Cyril ODonnell (1964), Principles of Management, McGraw-Hill, New York Annual report of KSE Websites:
Flippo

www.indianindustry.com www.kselimited.com