Topic : Quality Issues Around World

Group Members
Pramod Prajapati
Ankush Verma Rohan Sapale

06 66

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Introduction
Until the early 19th Century there was very little

concentration on quality
Since no one person was responsible for the

complete product
Defective products were either scrapped or

reworked

By the 1980s
Total quality management (TQM) system ISO 9000 series The ISO 9001 quality management standard has

proven itself
It is universally accepted More industry specific standards

BRIDGESTONE VS FORD MOTORS

15-Inch ATX and ATX II tire

Vs

The tire problem led to more than 3000 accidents Blame was bounced back Bridgestones tires and Fords design of the

vehicle were into question

Decatur, Illinois plant of Bridgestone was closed

Vs

Ford insists that Explorers fitted with Goodyear tires Bridgestone states that the same tire holds up fine

on a Ford Ranger
Bridgestone has claimed failures have been caused

by Ford's recommended tire pressure

Boths actions should be to FIX IT

 A product recall was announced Bridgestone recalled 6.5 million tires

Vs

A large number of lawsuits have been filed against

both Ford and Firestone

Some settled out of court Both Ford and Bridgestone knew of the dangers

End of Ford/Bridgestone relations

Effectively ending a 100-year supply relationship

COCA COLA
Business Landscape

Ensure Food Safety & Security Across Entire

Supply Chain While: Maintaining Quality in a Rapidly Evolving Business Environment Producing Products Complaint to Increasing Regulatory Requirements & Consumer Expectations

Coca-Cola Crisis in India

August 6th 2003, Center for Science and Environment

(CSE) releases report

Tests conducted by a variety of agencies Confirmed that Coca-Cola products contained high

levels of pesticides
Parliament of India has banned the sale of Coca-Cola

in its cafeteria
However, Coca-Cola not only continues to sell drinks

laced with poisons

 Ireland, Bolivia, Israel, Britain, Columbia,

Italy, France and Canada also started campaigning for the boycott
University of Michigan and New York

University banned Coke products from their campuses

Rajasthan, the High Court ruled in November 2004

Company must state the level of pesticides on the

product label, in addition to the ingredients

Ground water lever at Kala Dera, in Rajasthan

Coca Cola Measures

Key product and package quality Coca-Cola system has the highest standards and

processes to ensure consistent quality

From concentrate production to bottling and

product delivery
The Coca-Cola system is governed by the Coca-

Cola Operating Requirements

Highest standards in product safety and quality

Dr Reddy (Pharma Industry)

Counter medications such as cough and cold

products, nasal sprays, suppositories, medicated wipes and anti-fungal creams

Dr Reddy's Laboratories for violating the regulator's

manufacturing quality level

Adulterated Presence of Foreign Tablets Five voluntary product recalls Establish an acceptable Quality Assurance and

Quality Control program

 If the company violates the consent decree The FDA may order them to imposing fines of

$15,000 for each day

Additional $15,000 for each violation of the law

Improving quality in pharma manufacturing

Increased Use of Modern Manufacturing Tools Benefits of New Process Validation Guidance Clueless on the Cost of Poor Quality? Right First Time Regulatory Uncertainty

Steps for quality assurance

First Step: Taking the Global High-Level View
Second Step: Focused Assessment of Selected

Sites
Third Step: Sustaining the Change Overall risk levels dropped by 20 percent and

efficiency improved by 25 percent

Tata Motors - Nano

Where is the Fault Line?
If it was a design failure, it would have been seen in

many more cars Driven 100,000 kilometres Two fires arent because of a design flaw
Tata investigated some suppliers cut corners

Rise to a bad batch of faulty vehicles

 Tata Motors was forced to shift production

temporarily to Pantnagar in Uttarakhand

Lot of pressure from the top management to launch

the Nano even though they had concerns about the noise, vibration and harshness of the engine
Suddenly everybody was under enormous time

pressure
Ramp up from 3,000 units a month to 15,000 units a

month

 Blaming a supplier is the cheapest trick Full responsibility for selecting design, selecting

supplier, validating and testing prototypes, ensuring proper assembly and finally having robust supplier quality processes
Develop a much more collaborative design

process

Answer to the Customer

Combination of all these factors supplier

quality, lack of integration, design adaptation that has led to a faulty batch of cars
Replacing starter motors for free in an estimated

140,000 cars
Biggest-ever recall" in Indian history. Cost is estimated at more than $20 million.

Conclusion
Quality in every company place and important

and crucial role As quality of the product or services are not as per the standards, the Goodwill of the company is affected. The Customer turns to prefer better quality products Hence this rather decrease the sale of a company

THANK YOU