ANURAG P. BHISIKAR Roll No.

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INDIAN WASHING MACHINE INDUSTIRES

INDIAN WASHING MACHINE INDUSTIRES

Indias washing machine industry growth prospects It is estimated that by 2030 the industry will have 590 million customers in the urban areas. The per capita expenditure by that time has been calculated at INR 50 thousand and this makes India a huge market for the washing machine companies. A study by the McKinsey Global Institute predicts that the amount of middle class families who earning between INR 2 and 10 lakh will go up to 128 million by 2025. At that time it is estimated to account for 41 percent of the population. Normally the washing machine industry in India has continued to grow at a great rate. In 2011 the Indian market for washing machine grew at 24 percent compared to 38 percent in just the previous year. In 2011, 4.7 million units were sold.

INDIAN WASHING MACHINE INDUSTIRES

Major Player in Indian washing machine industry At present companies like LG, Videocon, Samsung, and Whirlpool occupy approximately 74.6 percent of the market. Companies like Onida and Godrej together occupy almost 6 to 8 percent of the market. Other companies such as IFB, Haier, and Panasonic are also making their presence felt in this segment in the last couple of years. Some other companies that are present in this sector are: Weston Texla Toshiba ETA OGeneral Gem Maharaja T-Series SVL Beltek The semi automatic segment dominates the Indian market for washing machines and has a share of approximately 65 percent with regards to units sold. However, when it comes to prices, they are being run close by the fully automatic washing machines. With regards to zone, the northern part of India has 38 percent share of the market and the southern region has 30 percent share. The western region accounts for 27 percent and the eastern region accounts for 5 percent. North India prefers the semi automatic machines while in South India the completely automatic ones are more preferred.

INDUSTRY SALES

LG - TROMM LG Electronics, has unveiled the latest front loading TROMM series, drum washingmachines. Its futuristic wash features such as Fuzzy Logic technology ensures that onceyou press the start button, smart sensors automatically detect the laundry load and water level. Adjustments are then made in the water levels and cycle time based on the laundryload to give you that perfect wash. Fuzzy Logic also detects machine imbalance andexcessive foam formation and adjusts the same for the best washing performance. At thetouch of a button LG TROMM saves water and energy giving you a clean and convenientwash.TROMM has the largest capacity 7 kg drum load capacity, Single dog Dial feature,Delay Timer, Digital Display. It has Eco Wash, 9 Water levels and GRPP Outer Drumfeatures give the benefit of saving electricity. Self Diagnosis mechanism, child lock andrat cover are the added safety features. Top loading fully automatic washing machines LGs Top loading range of fully automatic washing machines comes equipped with therevolutionaryi Sensor technology. The i-Sensor technology is a combination of 7 sensors against thenormal 4 present in other machines, which delivers a supreme wash. The hardness,detergent and temperature sensors are the additional sensors. 7-water level sensors helpin power saving of upto 15% more than regular washing machines. LG also displayed itsTurbodrum and 3 step wash range of machines which delivers best towards washing andrinsing performance. The washing machines also come with safety features such asimbalance and door lock sensor with child-lock feature. The machines are equipped withself tub clean system for better hygiene . All these superb features enable washing thatoffers tangle free clothes, less wear and tear and complete yet gentle cleaning .Aesthetically very appealing, LG Washing Machine has stylish European looks which isa unique blend of eye-catching design, userfriendly controls and digital as well aswindow display. The FRONT LOADING Washing Machine range comes in four colors,making LG the only company in India to offer so many color options.

FASTEST GROWING FIRMS

Semi Automatic Washing Machines LGEIL has a total line up of 11 models in SAWM offering capacity of 6.2, 6.5, 7.0 & 7.2Kgs. The highlight of the Semi Automatic Range was Indias first 6.5 Kg capacity semi-automatic washing machine, developed through the efforts of LGEILs robust in houseR&D & Product Planning Team, with an investment of over 25 crores. This washing machine has been designed taking into consideration the aspirational as well asfunctional needs of Indian consumer. The new Semi automatic machine launched hasinternational looks and elegance. LG WASHER & DRYERS The LG Dishwasher is a technological miracle with high performance levels,dependability, energy efficiency and convenience. The uniqueness of the LG dishwasher is that it enables 50% fold down times to enable washing of large vessels, variouswashing systems and an aqua stop which will detect water leaks. It also has a triple filter which increases the efficiency of use of water and energy . The dishwasher can be hailedas the gadget of the millennium since it requires least water consumption has more programs & comes in sleek design.LGs Washer Dryer, unique in its offerings marks entry of this segment in Indian market.Consumers would be offered complete Wash & Dry solution with this compact machinewhich has a large capacity of 8 kg washing and 4 kg drying capacity. Its features of autodry and max spin speed of 1400 RPM making LG washer dryer a value for moneyProposition.The Dryer comes loaded with latest condensing technology for drying clothes thuseliminating the need for air vent and duct which is commonly observed in current Indianofferings . It has dual lint filter and can handle bulk load upto 7 Kg . LGs milestones in the Washing Machine category: 1997: LG launched its top loading washing machine from Korea1998: Washing machine factory setup and start semi automatic washing machine1999: Washing machine export started and launched front loading2000: Launched MICOM controlled Semi automatic WM2001: Launched 10 Kg. Digital Display top loading and new range of front loading2002: Home production of top loading WM2003: Became No.1 brand in WM category2004: Launched TROMM

LGs milestones in the Washing Machine category: 1997: LG launched its top loading washing machine from Korea1998: Washing machine factory setup and start semi automatic washing machine1999: Washing machine export started and launched front loading2000: Launched MICOM controlled Semi automatic WM2001: Launched 10 Kg. Digital Display top loading and new range of front loading2002: Home production of top loading WM2003: Became No.1 brand in WM category2004: Launched TROMM

FUTURE OF WASHING MACHINE IN INDIAN MARKET

Demand is the notion of an economic quantity that a target population or market requiresunder different assumptions of price, quality, and distribution, among other factors.Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competingfirms. The latent demand for washing machines in India is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be either lower or higher than actual sales if a market is inefficient (i.e., not representative of relativelycompetitive levels).Indian marketis fast moving towards high-end customized products, which areaesthetically designed to complement the modern households. The need at this momentof time is to continuously innovate and come out with product variations acrosscategories to meet the expectations of a varied class of customers. Dismantling of quantitative restrictions on imports of consumer electronics has let to customer tariffsgradually coming down. In such environment, the industrial units could only survive byimproving the efficiency and productivity.Indiais a fast developing country and is proving to be a major challenge to the alreadyestablished countries of the world. This industry expects to grow by 60 per cent for washing machines in this year. This area needs to be regularly updated with newer technologies, so that the innovations are meaningful to the customers. Setting up of manufacturing facilities by MNCs in India, which not only meet international standards but also reduce trade barriers between two countries and give a thrust to the exports of the company, which is very important. It is always needed to make future plans to growits existing market, continue with its operational and marketing initiatives, continue toinnovate, expand its product portfolio and to start manufacturing everything in India. SUGGESTIONS Cost should be such that can be affordable by each and every person. For making the product available to the customer technology need to be developed. One most important thing is awareness level. It needs to be increased in daily life. For increasing the awareness level it needs to be marketed properly by which consumption can be done.

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