OLD VS.

NEW MEDIA
Tonyo Cruz tonyocruz.com @tonyocruz PHILIPPINES

VIEWPOINTS

OLD VS. NEW MEDIA: OUR TAKE AS NETIZENS AND CONSUMERS

Tonyo Cruz tonyocruz.com @tonyocruz PHILIPPINES

PHILIPPINE POPULATION IS ABOUT 101M

All the newspapers in the Philippines could only sell roughly 3,000,000 copies on a good day

MALAYSIA'S POPULATION: 28,859,154

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And like television, radio, billboards, newspapers and all other socalled old media need to change because

THE AUDIENCE, WE, ARE BORED WITH THEM

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IN THE PHILIPPINES, THE YOUTH OWN THE INTERNET

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FILIPINOS HAVE MORE AVERAGE SEARCHES PER DAY THAN THOSE IN THE REGION

Source: comScore State of the Internet Southeast Asia (March 2011)

BIZ, GOING SOCIAL

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WORLDS SOCIAL MEDIA CAPITAL SINCE 2010

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MORE INTEGRATION
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Social news Social brands Social care Social entertainment Social governance Social activism

WHAT WE WANT, AND EXPECT

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ONLY WAY TO GO IS UP
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TAKEAWAYS
The way people communicate is changing rapidly and profoundly. Brands and old media should pay attention and change too. People themselves are becoming media, and use various media. To survive, old media and brands must go social. A "more social" old media, and even better social media would benefit us, as consumers, friends, citizens, community, country Make it your business.
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Disclaimer and disclosure: This deck and its contents contain materials from various sources. Copyright and other rights belong to their respective owners. The deck also does not reflect the views of Movent, GroupM, #juanvote and my other affiliations.

FOLLOW ME: @TONYOCRUZ

MARAMING SALAMAT PO!

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