How Chinese Fast Food Restaurants use GIS in selecting a Location?

Names of the Group Members

Name Barish Khandaker Sajia Sohana Pinky M Mohibul Islam M Tanzim Jahangir Jimmy Jonathan ID 072126030 072096030 072117030 072198030 0930724030

What is GIS?
GIS (Geographical Information System) is a system of computer software, hardware and data that the firms personnel can use to manipulate, analyze and present information relevant to a location decision. GIS systems are easy to use, cost less than $5000 and can be operated on a normal PC It is used to: Store databases Display maps Create models

Features of GIS
The GIS system enables consumers to gather information about
Location of stores in a markets How much sales to expect Population characteristics Third party information Potential location of sites

GIS Maps
GIS maps make non-geographical information interactive in a geographic context. They can track changes in the mood of a geographic area and give insight into the effects of a disaster.

In addition to feature locations and their attributes, the other technical characteristics that define maps and their use includes: Map Scale Map Accuracy Map Extent Data Base Extent

Chinese Restaurants
There is a growing segmentation of the Chinese market linked to the emerging demand for food quality. Chinese food retailers offer a wide range of food and services that are not available elsewhere.

How Chinese Restaurants can use GIS?

Chinese restaurants can choose their locations using GIS by systematically utilizing the following factors Market Research Location Driving Patterns Transportation

Changes in the market for Chinese Restaurants

As changes in the market occurs GIS helps to
Analyze market penetration Show primary trade areas Identify under penetrated areas Highlight stores trading characteristics Provide information on Local Store Marketing

Studies are being periodically reviewed due to changes in the market. New areas of research need to be discovered and data need to be updated accordingly. So vital findings are obtained as the database grows.

Demographics
When choosing a location for the restaurant the GIS provides a wide range of information regarding the population such as,
Number of households in the region Age groups of the population Per Capita Income Sales data of other stores from U.S Census Bureau

Market Study in choosing a location for a Chinese restaurant

Transport used while coming to the restaurant Where the customer was prior coming to the restaurant Geographical location of the designated area Travel path used whilst coming to the restaurant Where the destination will be after exiting the restaurant Geographical location of the restaurant Travel path used whilst going to the destination Place of residence

Driving Patterns in the new Location

GIS assists to determine how convenient it is for customers to get to the proposed location from different directions. Surveys have shown that 70 percent of customers come from an area within three minutes of driving time.
GIS helps by identifying the major roads around the restaurant Also rush hours need to be avoided as in those times the restaurants do not contribute to sales volume

Location problems
A primary consideration that limits the size of the trade area is the location of any nearby restaurants Natural boundaries may also restrict the size and shape of a trade area

Man-made boundaries which include expressways, cemeteries, railroad tracks have the same effect upon the trade area size and shape as natural boundaries

Future and Benefits

It helps in sales assistance where no market study has been conducted as they gain more experience in the field Identifies gaps within the market Helps in Reinvestment decisions When relocating GIS will provide adequate data for selection Accurate real estate information rather than relying on gut feeling

Thank You