Академический Документы
Профессиональный Документы
Культура Документы
Next 20 min
Profile
Profile
Type Industry Founded Founder(s) Headquarters : : : : : Chaebol Conglomerate 1938 Lee Byung-chull Samsung Town, Seoul, South Korea Worldwide Samsung.com
: :
1970s-1980s
1938
A Valuable Brand
Major factor behind the impressive growth Redefine itself as a vendor of cutting-edge, gee whiz consumer technology. Brand repositioning was seen as vital to the companys future success
J.S Park
President of Mississauga, Ontario-based Samsung Electronics Canada (SECA) Charged with developing a strategy for managing the evolution of the Samsung brand in the Canadian market.
Problem
Consumer product line :low- to mid-range products are sold at affordable prices. North American and European consumers still saw the company as a follower rather than a leader in bringing new consumer technologies to market.
Samsung success
Product innovation Market acceptance Leadership in key digital technologies. Successful execution of brilliant marketing strategies. by Louis Kim marketing manager-SECA
2000
2002
paid to prominently featured Samsung mobile phones in 2 popular science fiction films The matrix : reloaded and the matrix : revolutions.