THE STORY OF

Type Founded Headquarters Industry Products Promoter Parent Punch line nahi !

: : : : : : : :

Hypermarket 2001 Jogeshwari, Mumbai Retail Department, Grocery store Kishore Biyani Pantaloon Retail India Ltd. Is se sasta aur accha kahin

Big Bazaar is a chain of department stores in India currently with 120 outlets. It is owned by Pantaloon Retail India Ltd, Future Group. It works on the same economy model as WalMart and has been successful in many Indian cities and small towns. The idea was pioneered by entrepreneur Mr. Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the fastest growing chain of department stores .Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality.

 To

Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most profitable manner. One of the core values at Future Group is, Indianess and its corporate credo is Rewrite rules, Retain values.

They share the vision and belief that their customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. They will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments

Most Admired Retailer of the year: Hypermarket - Big Bazaar-2009 Indian Retail Forum Awards 2008 The INDIASTAR Award 2008 Retail Asia Pacific 500 Top Awards 2008 Coca-Cola Golden Spoon Awards 2008

The Reid & Taylor Awards For Retail Excellence 2008

Platinum Trusted Brand Award Images Retail Award 2005,06

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and Group Chief Executive Officer of Future Group.
He was born in August 1961. Kishore founded Pantaloons in 1997 considers Indianness as the core value driving the group

Mr. Kishore has won following awards and honors:

2006 Ernst & Young Entrepreneur of the Year award. 2006 Lakshmipat Singhania - IIM Lucknow Young Business Leader

The tag-line is Is se sasta aur accha aur kahin nahi. They work on the model of economics of scale. There pricing objective is to get Maximum Market Share. The various techniques used at Big Bazaar are: Value Pricing (EDLP - Every Day Low Pricing): Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping. Promotional Pricing: Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs. 99, Rs. 49, etc.) is used as promotional tool. Big Bazaar also caters on Special Event Pricing (Close to Diwali and Durga Pooja). Differentiated Pricing: Time pricing, i.e., difference in rate based on peak and nonpeak hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used by Big Bazaar. Bundling: Selling combo-packs and offering discount to customers. The combopacks add value to customer.

Big Bazaar stores are located in 50 cities with 116 outlets. Big Bazaar has presence in almost all the major Indian cities. They are aggressive on their expansion plans.

INDIAN

Number of outlets 116. Located in main city tier I& tier city II. Area 10,000 sq ft 1,20,000 sq ft. High street area of city. Approachable destinations.

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices - thats what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.

Customers enjoying their shopping experience