PREMIER 2013 QUESTIONNAIRE CHANGES

NEW DATA IN ACTION

HOLIDAYS & TRAVEL

FUTURE HOLIDAYS

10 million upmarket adults intend to take a holiday or short break in the next 12 months

Base: All Premier Adults 20+

Source: Premier 2013

2

eBOOK READERS
BRANDS

3.7 million upmarket adults own an eBook

Base: All Premier Adults 20+

Source: Premier 2013

eBOOK READERS
PROFILE
Age
20-34 35-44 45-54

55-64
65+

0%

20%

40%

60%

80%

100%

14% of eBook owners also bought one as a gift

3.7 million upmarket adults own an eBook

Area of employment: Medical [120] Business services [116]

Base: All Premier Adults 20+

Source: Premier 2013

CAR ACCESSORIES
NEW OPTIONS ADDED
Which accessories: a) did you have built-into the car when purchased? b) did you install or purchase?

Digital Radio

Park Assist
Seat Belt Sensors

Seat/Mirror Settings Save (memory) Button

Tow Bar

Paddle Shift or Tip Tronic Gears

Automatic Start/Stop Function

Driver Fatigue Detection System

Base: All Premier Adults 20+

ONLINE
WHAT DO YOU USUALLY DO WHEN SURFING THE NET?

36% of upmarket adults also watch TV

21% of upmarket adults also listen to music not on the radio

12% of upmarket adults also send text messages

Base: All Premier Adults 20+

Source: Premier 2013

CONTACTLESS PAYMENT
NEW SUBJECT ADDED
1.7 million adults have paid using contactless bank cards in the last 12 months

I'm tempted to buy products I've seen advertised 129 [32%] I always buy the brands my children prefer 120 [18%] It's worth paying more for organic food 133 [31%]

Base: All Premier Adults 20+

Source: Premier 2013

NEW LIFESTYLE STATEMENTS

PROFILE I often notice products or brands that appear in television programmes and films

78% more likely to watch childrens shows 55% more likely to watch chat shows 43% more likely to watch non-British police and adventure series
Base: All Premier Adults 20+ Source: Premier 2013

TV SHOWS
NEW SHOWS ADDED

Base: All Premier Adults 20+

Source: Premier 2013

COMPANIES AWARENESS & RATINGS

NEW METRICS Now measure company success, products and ethical behaviour by a rating of Good/ Indifferent/ Poor

Base: All Premier Adults 20+

Source: Premier 2013

VOUCHER CODE WEBSITES

NEW QUESTION

4.2m upmarket adults visit voucher code websites

Top Luxury Lifestyle Statements It is important my household is equipped with the latest technology [138] There are certain luxuries I cannot do without [129] I can't resist expensive perfume or aftershave [124]

Base: All Premier Adults 20+

Source: Premier 2013

Why Code

Tel: 020 8433 4000 Email: tgihotline@kantarmedia.com Web: www.kantarmedia.co.uk

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