Music concert- A R REHMAN

EVENT MANAGERS- LBF

PLAN OF ACTION
PITCHING SPONSORS
MARKETING LAYOUT/ STAGE SETUP HUMAN RESOURCE DESIGNING LEGAL FORMALITIES FOOD AND BEVERAGES COUNTERS FINALISING CELEBRITY

2-3 WEEKS
5 -6 WEEKS 2 WEEKS 1- 2 WEEK 2 WEEKS 1 WEEKS 1-2 WEEK 2- 3 WEEKS

BUDGET

PARTICULARS Fees to celebrities Music & Sound Systems Marketing & Promotion Food & Refreshments Stage set up Security Travelling (Including airfare ) Administrative & Legal Expenses

AMOUNT (Rs.) 8 Crs 1.5 Crs 2 Crs 50 lakhs 1 Cr 75 lakhs 2 lakhs 2 lakhs

 Budget sanctioned : 15 Crs Estimated Expenditure : 13.04 Crs ETotal Income ( After Tax) : 1.96 Crs

MARKETING
SPONSORSHIP SOCIAL MEDIA MAGANIZESFM NEWSPAPERS-TOI WORD OF MOUTH ONLINE REGISTRATION OF TICKETS

Promotional Activities
Managing elements that must all go according to plan Promoters must attend to matters related to talent, venues, ticket sales and payments. Need good business sense as well as the ability to cope with artistic temperaments. Timing is a big part of successful concert promotion.

Promotional Activities
Electronic Internet

Outdoor
Media Print

Electronic
Radio Network or local affiliate TV Cable

Internet
Web site Newsgroups, Blogs, Forums, YouTube, MySpace E-Zines Email blasts Viral Marketing

Outdoor
Billboards Transit Taxi Bus boards

Print
Newspaper Music Magazines :Screen Magazine, India Today, Stardust Magazine, Filmfare Magazine.

Distribute Public Service Announcements Purchase Radio Ads Purchase Newspaper Ads Offer Bulletin Announcements, Newsletters, and Personal Letters Print Bulletin Inserts/Flyers Submit Concert Information to the Press Display Posters Provide Press Kits Setup Telephone Interviews with Local Radio Stations Handle Merchandising of T-shirts, Posters, CDs, etc.

movies PIRATE

Co. stars

3 LOSERS

ROKDA

Human Resource

Core team
Marketing / PR Production

No. of person required

4-5 100

Management
Crew:Hospitality Stall Designing Media

15-20

4-5 50

Human resource
1 2 3 4 5 6 Back stage Front stage Guest handling Gate keepers Parking Ticket counter 10 10 12 6 15 10

Stalls

10

Logistics / SECURITY
Materials and Equipments Materials & equipments for stage creation, sound systems, lighting and other equipments. Will be shifted at the venue 2 weeks prior to the event. Around 20-25 workmen will closely work under the guidance of creative team for stage set up. Installing projector & cameras to launch a giant screen beside the stage to provide a crystal clear view to the audience. Food & Beverages After the Rocking concert, food and beverages will be provided by Oberoi catering services. Will include Indian, French and continental cuisine.

 Security

Metal detectors at entry of the venue. Around 50 Security personnel spread across the venue to monitor & control the huge crowd. Crowd is separated by velvet ropes in each row MONITORING ROOM. 6 Screens covering the sensitive zones of the venue where cctv cameras are installed which includes entry,exit,parking zone, back stage & middle of the stadium. Taking permission to get police security to control emergency if any. Arranging walkie-talkies for the security guards to co-ordinate their activities.

Schedule of the event

VENUE:- D.Y. PATIL STADIUM
TIME 6.00PM 6.30PM ACTIVITY START WITH A SOFT MUSIC (PERFORMED BY HIS BAND) ENTRY OF THE MUSIC LEGEND A.R RAHMAN(with his famous song) A PERFORMACE BY SUNIDHI CHAUHAN A PERFORMANCE BY A.R RAHMAN (launch of his new song)

7.00PM 7.30pm

Con
TIME 8.00pm ACTIVITY A ROCKING PERFORMANCE BY KINGS IN CONCERTHARIHARN AND SHANKAR MAHADEVAN AN AMAZING PERFORMANCE BY A.R.RAHMAN AND SUNIDHI CHAUHAN

8.30pm

9.00pm

LAST PERFORMANCE BY EMPERORS IN MUSIC (HARIHARN ,SHANKAR MAHADEVAN & A.R.RAHMAN)

POST EVENT
Obtain Feed back from the participants Thank and recognize all involved in the event volunteers , sponsors , media ,etc. Send out event reports to all sponsors and key organizations. Ensure records are kept in central place for future reference.