Group 25 Members - Poonam Sharma Pankaj Bhatti Veema Rathi Vidhya R

CONTENTS
Introduction Vision & Mission Strategic issues Impact in the market Functional Issues

Introduction
Founded in 1849 by Charles Pfizer and Charles Erhardt Headquarter New York City Research Headquarter Groton Offices and operations in more than 150 countries. 1,22,000 employees worldwide.

Vision & Mission

Vision

We will be recognized for meeting the diverse medical needs of patients in emerging markets around the world in an innovative, socially responsible and commercially viable manner.

Mission

Develop bold and innovative partnerships Reach patients, we have never reached before. Provide medicines and services in affordable manner Be recognized for having the best talent in health care Become a leading biopharmaceuticals company in emerging market

Strategic issues
R&D issues Operational Issues Financial issues Acquisitions Joint venture

Functional Issues

marketing
Competition Expansion Strategies USP SWOT analysis

HR
Work Force Training & Developments Policies

Finance
Total Revenue Merger & acquisition Partnerships Patent loss - lipitor

IT
Innovation Effective management of information Information gathering, retrieval and storage to create competitive advantage.

International Reach
New targets Partnerships

Thank You!