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Functional Strategies
When managed strategically, able to exploit:
Resources Capabilities Core Competencies
functional strategies Move in desired direction Move towards goals Functional strategies are developed while taking into account the organizations:
Overall vision Mission Corporate and Competitive strategies
Functional Strategies
When organization is founded, overall
strategic direction and goal are formulated Capabilities and Core competencies are developed Support business and corporate level strategies Decision makers look at various functional un its to see what is and isnt working
Functional Strategies
Goal-directed plans and actions of the
organizations functional areas Help ensure that resources and capabilities are used efficiently and effectively Three functional concerns
Product People Support Processes
High-performance work practices lead to both high individual and organizational performance
Organizational: improve knowledge, skills, and abilities Individuals: Increase motivation, reduce loafing, help retain quality employees
Marketing Strategies
for marketing concentrations and may be expressed in terms of market, product, and geographic location.
demand into its constituent parts, so that sets of buyers can be differentiated and targeted.
Marketing Strategies
Managing the two Cs
Customers Competitors
PLACE
PROMOTION PRICE
CHANNELS ADVERTISING LIST PRICE COVERAGE PERSONAL SELLING DISCOUNTS LOCATIONS SALES PROMOTION ALLOWANCE INVENTORY PUBLICITY PAYMENT PERIODS BRAND NAME TRANSPORT CREDIT TERMS PACKAGING SIZES SERVICES WARRANTIES & RETURNS
products.