TEAM MEMBERS:

PRIYANKA RAGHAV
SHUBHI KHANNA RAJAT TOKAS SAURAV GUPTA SINHA MAYANK

Sustainability
Living within the resources of the planet without damaging the environment now or in the future

Companies manage Sustainability

1) CSR Activities 2) Corporate Governance 3) Innovation & Technology 4) Work Force Diversity 5) Customer Centricity
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Meeting the needs of the Present without compromising the ability of Future generation to meet their own needs.

CSR Integrating Social & Environmental Concerns

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A concept whereby companies integrate social & environmental concerns in their business operation and in their interaction with their stakeholder on a 1 voluntary basis

WHAT IS CAUSE RELATED MARKETING ? It is a marketing strategy involving Corporate houses & Non-Profit Organization for mutual benefit. It is a marketing tool used to help address social issues of the day, through providing resources & funding whilst at the same time addressing important business objectives

CRM Vs CORPORATE PHILANTHROPY

COMPANIES & INDIVIDUALS

FUND TRANSFER

NON PROFIT ORGANIZATIONS(NGOs BENEFITED)

Corporate Philanthropy takes place through direct monetary gifts to a nonprofit. It is often made through the corporation's own foundation. These donations are usually for a particular program that the nonprofit will run and can be of short or long duration.

NGO

COMPANIES

MUTUAL BENEFIT

CRM CAN TAKE MANY FORMS Product ,Service(Ex SHIKSHA By P&G), Transaction specific (American Express) Promotion of a common message / Social Awareness Times of India & Hindustan Times Product Licensing Microsoft Anti Piracy Employee Service Program 1. ITC e-Choupal 2. IFFCO Indian Farm & Forestry Development (IFFDC ), Cooperative Rural Development (CorDet) IFFCO Kisan Seva trust 3. Carbon Credit Sales & Trading

EXAMPLE OF PROMOTION OF SOCIAL MESSAGE & AWARENESS The Hindu Social Awareness message

EXAMPLE OF PRODUCT LICENSING Microsoft India Anti Piracy

EXAMPLE OF PRODUCT, SERVICE

When launched in 2003,Shiksha got a fabulous response from consumers which led to sales of Shiksha labelled products reaching 20 Lakhs. The program has built & supported over 140 schools across India and donated Rs. 22 Crores in the last 8 years.

MORE EXAMPLES BUSINESS TO CONSUMER

1)American Express Every time customer swiped the card ,2% donation was triggered for the restoration of Statue of Liberty.This leads to 28% increase in American Express Card

2)HUL announced a contribution of fifty paisa to a diarrhea project on sale of each of its LIFEBUOY brand soap. It helped to improve market share for lifebuoy 3) OBEROI Hotels Along with CRY collected 6.50 lacs in 18 months. 4) One of the brand of P&G in an extremely competitive hygiene product market announced a contribution of Re 1 on every pack of its sales; for blind relief society. It helped to improve market share for that brand

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BENEFITS

For Business 1) 2) 3) 4) 5) Positive Public Relation Improved Customer Relation Additional Marketing Opportunities Making more Profit No Government intervention

Effect On Branding Aspect 1) Build Brand awareness 2) Enhance Brand image 3) Establish Brand creditability

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THANK YOU

If you would hit the mark, You must aim little above it, Because every arrows that flies, Feels the attraction of earth

1)Oberoi Hotels along with _ collected 6.5 lacs in 18 months.

a) b) c) d)

CRY DRY GKL TRY

2)What is the full form of CRY?

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3)What was the Project taken by HUL as a cause related marketing. a) b) c) d) Diarrhea Project Cancer Project AIDS Project Tuberculosis Project

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4)E-Choupal was initiated by which company.

a) b) c) d)

ITC HUL TATA American Express

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5)SHIKSHA was started by which company a)HUL b)P&G c)TATA d)ITC

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6)Name the two different form of cause related marketing?

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7)Which brand of Cadbuary started a cause related marketing in Australia (1997)?

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8)SHAKTI an initiative for educating rural women was started by which company -----

a) b) c) d)

HUL TATA SALT P&G ITC

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_____in association with CRY in 2002 started an initiative DESH KO ARPAN.

a) b) c) d)

HUL TATA SALT P&G ITC

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