What is Sport Management?

PHED 210 Principles of Sport Management

Todays Topics:
Defining Sport and Sport Management Nature and Scope of the Sport Industry Unique Aspects of Sport Management Competencies and Career Planning Professional Preparation Future Challenges and Opportunities

Sport Managers Are Glue

Sport managers are the wonderful glue that binds successful sport organizations, sport events, athletes, health clubs, and virtually every sport industry-related business.
(Davis, p. 5)

Defining Sport
Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing. (Parks & Quartermain, p.7)

Sport Management is any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity. (Parks & Quartermain, p. 8)

In essence, sport management is the application of management processes to sport environments. Sport Managers need: management skills and experience AND an understanding of both the sport system and the value of sport in society.

Sport Industry- all sport-related products offered to customers Sport Industry Segmentation

Sport Performance

Sport Production

Sport Promotion

Participation

Products/Influence

Promo Tools

A View of the Sport Industry by Setting

Sport Setting Professional Sport Amateur Sport University Athletics Examples of Organizations Blue Jays, MLS, NFL NCAA Ohio State, Iowa, USC

Municipal Recreation

City of New York Parks and Recreation, etc

A View of the Sport Industry by Setting (continued)

Sport Setting Government Examples of Organizations Sport Canada, Ontario Ministry of Tourism and Culture Granite, Toronto Cricket Club, Osler Ski Club Heart and Stroke, Kids Help Phone, YMCA International Management Group, GEM Group

(Federal and Provincial/Territorial)

Private Clubs

Social/Charitable Organizations
Sport Marketing/Consulting

A View of the Sport Industry by Setting (continued)

Sport Setting Corporations Sporting Goods Sport Media Health/Physical Activity-Related Sport Law/Agents Examples of Organizations Pepsi, Labatt, Rexall Nike, Fila, Adidas TSN, The Score, Sun Sports Goodlife, Sport Medicine Clinics Jerry McGuire
Tourism Ontario

Tourism

What makes the sport product unique?

VS.

1. Aspects of the sport product are intangible.

What makes the sport product unique?

2. Sport is subjective and heterogeneous.

What makes the sport product unique?

3. Sports are inconsistent and unpredictable.

What makes the sport product unique?

4. Sport is perishable.

What makes the sport product unique?

5. Sport evolves emotions.

Unique Aspects of Sport Management

Sport Marketing Sport Enterprise Financing Sport Industry Career Paths Sport as a Social Institution
Sport is a distinctive social activity that is frequently the basis of an individuals social identity.

Sport Context

The Old Rules of Employment

(Bridges, 1994)
Employee was located at a particular level of a vertical hierarchy Employee was located within a department or functional unit Employee had a job description Employee career paths involved moving up the vertical hierarchy toward greater power and financial reward

New Rules!!!!
Everyone is a contingent worker Everyone is an entrepreneur Everyone may not have pensions or benefits More and more work will be done by project teams Managers will facilitate teams reaching objectives Long term employment with one organization will be the exception

If you dont know where youre going

any road will do.

Professional Preparation
Sport management programs available in the USA Getting experience in the field before you finish school Having a professional attitude and image Business etiquette

Career Planning
Values are the qualities, attitudes, beliefs,
traits and concepts that have special significance or meaning for a person

Interests are those activities in which you

enthusiastically engage and find most enjoyable

Skills are the developed aptitude, ability or

personal quality needed to perform a task competently.

Skills Needed to Succeed in Careers in the 21st Century

Computer literacy Flexibility/adaptability Ability to work with people of different ages, cultures, work styles Language skills Personal career planning skills Technology skills Global awareness Oral and written communication skills Self starter Self comfort Strong ethical framework Environmental scanning skills

What It Takes to Enter the Sport Management Field

The Workplace is
The Challenges
Technology Ethics Social Responsibility

Future Trends in the Field

Health and Fitness Industry:
Growth in family markets

Growth in niche markets (women, older adults) Growth in spa settings

Growth in personal training

Facility Management:
Growth in domes and multi-pad arenas Growth in golf courses

Growth in parks and trails

Sporting Goods:
Growth in diversity of products
Growth in use of event management

Professional Sport:
Growth in number of franchises BUT

Top 10 Sports (2007)

Golf (participation way up 1992-1998) #2 for men and
women

Hockey (up) #1 for men Baseball (up) Swimming (down) #1 for women Basketball (up) Volleyball (down) Soccer (up) Tennis (down) Downhill Skiing (way down) Cycling (up)

Boom, Bust and Echo

Boomers Busters Echoers

born 1947-66 born 1967-79 born 1980-95

39-58 years 26-38 years 10-25 years

Foots Sport Predictions:

Hockey: demand for facilities will peak in 2002 and decline thereafter Skiing: no growth potential for boomers Tennis: limited growth potential Golf: still growing but this does not mean that any investment will succeed!

Demographic Shifts
(Foot, 2007)

Hockey, skiing, & tennis

Dance, swimming, golf, walking, bird-watching, cross-country skiing, personal health promotion

Spectatorship (pro sport)

Theatre travel

So What Does This Mean For Your Career Interests

Team A: Team B: Team C: Owners of A Resort Starting a new business in the New York area Marketing Department of the NFL