SAND RIDERS

GROUP

Keralas PESTLE Analysis Mutual funds business PORTERs analysis

Members Details
SAND RIDERS GROUP MEMBERs Rathod Digvijay singh Rupda Deep Nakum Kanu Vidani Jignesh Naman

Introduction
Kerala (Malayalam) is an Indian state located on the Malabar coast of south-westIndia. It was formed on 1 November 1956 by the States Reorganization Act by combining various Malayalam-speaking regions The state has an area of 38,863 km2 (15,005 sq mi) its literacy rate of 93.91% is the highest of any Indian state a survey in 2005 by Transparency International ranked it as the least corrupt state. It is also ranked as India's cleanest state.

Geography
Kerala is wedged between the Lakshadweep Sea and the Western Ghats.

Lying between north latitudes 818' and 1248' and east longitudes 7452' and 7722', Kerala experiences the humid equatorial tropic climate.

The state has a coast of length 590 km (370 mi) and the width of the state varies between 11 and 121 km (2275 miles).

Climate
With around 120140 rainy days per year, Kerala has a wet and maritime tropical climate influenced by the seasonal heavy rains of the southwest summer monsoon and northeast winter monsoon. About 65 percent of the rainfall occurs during the first season (June to August), corresponding to the southwest monsoon, and the rest during the second season (September to December), corresponding to northeast monsoon. Southwest monsoon

The mean daily temperatures range from 19.8 C to 36.7 C.

Government
Kerala hosts two major political alliances: the United Democratic Front (India) (UDFled by the Indian National Congress) the Left Democratic Front (Kerala) (LDFled by the Communist Party of India (Marxist) (CPI(M)). At present, the UDF is the ruling coalition in government; OommenChandy of the INC is the Chief Minister of Kerala and V.S. Achuthanandan of the LDF is the Chief Opposition leader. Strikes, protests and marches are ubiquitous in Kerala because of the comparatively strong presence of labour unions.

Economy
Year Gross State Domestic Product

1980

42,860

1985
1990 1995 2000 2005

75,200
140,980 387,620 697,920 1,025,080

Agriculture

Kerala produces 97% of the national output of pepper and accounts for 85% of the area under natural rubber in the country. Coconut, tea, coffee, cashew, and spicesincluding cardamom, vanilla, cinnamon, and nutmegcomprise a critical agricultural sector. The key agricultural staple is rice, with some six hundred varieties grown in Kerala's extensive paddy fields. Nevertheless, home gardens comprise a significant portion of the agricultural sector.

Fisheries
According to 200304 reports, about 1.1 million people earn their livelihood from fishing and allied activities such as drying, processing, packaging, exporting and transporting fisheries.

The annual yield of the sector was estimated as 608,000 tons in 200304. This contributes to about 3% of the total economy of the state.

In 2006, about 22% of the total Indian marine fishery yield was from Kerala industry. The fish landings consist of a large variety: pelagic species (59%), demersal species (23%), crustaceans and molluscs.

Demographics
Population trend Census 1951 1961 1971 1981 Pop. 13,549,000 16,904,000 21,347,000 25,454,000 % 24.8% 26.3% 19.2%

1991
2001 2011

29,099,000
31,841,000 33,388,000

14.3%
9.4% 4.9%

Source: 2001 & 2011 Censuses of India

Ethnicity
The 31.8 million Keralites are predominantly of Malayali descent. Kerala's 321,000 indigenous tribal Adivasis, 1.10% of the population, are concentrated in the east.

Languages
Malayalam (96.74%)

Tamil (1.87%)

Others (1.39%)

Laungages

Religions
Religion Hinduism Islam Christianity Others Percent 56.2% 24.7% 19.0% 1.1%

Human Development Index

According to a 20052006 national survey, Kerala has one of the highest literacy rates (94.59%) among Indian states and life expectancy (74 years) was among the highest in India in 2011. Kerala has the highest life expectancy in the country, which is nearly 75 years and 78 years respectively for males and females. Kerala's Gender Development Index was reported as 597 and higher than any other state of India.

Kerala's female-to-male ratio (1.058) is significantly higher than that of the rest of India

Kerala's 13.3% prevalence of low birth weight is substantially higher than that of First World nations.

Culture

The culture of Kerala is composite and cosmopolitan in nature and it's an integral part of Indian culture.

It has been elaborated upon through centuries of contact with neighboring and overseas cultures

The Malayalam calendar (also known as Kollavarsham), a solar calendar started from 825 CE in Kerala, serves as the official calendar of Kerala and finds common usage in planning agricultural and religious activities.

Continue
Kerala natanam (an offshoot of Kathakali) Kaliyattam, Mohiniaattam (dance of the enchantress) Theyyam, Thullal and Padayani are other popular performing arts of Kerala.

Dance

Music

VadakkanPattukal (Northern Ballads) Thekkanpattukal (Southern Ballads) Vanchipattukal (Boat Songs) MappilaPattukal (Muslim songs) Pallipattukal(Church songs) etc

Cuisine

Rice is a dominant staple that is eaten at all times of day.

Breakfast dishes are frequently based on the rice preparations idli, puttuIdiyappam, or pulse-based vada or tapioca.

These may be accompanied by chutney, kadala, payasam, payarpappadam, Appam, egg masala and fish curry.

Lunch dishes include rice and curry along with rasam, pulisherry and sambar. Sadhya is a vegetarian dish, often served on a banana leaf and followed with a cup of payasam.

Sea food specialities include karimeen, prawn, shrimp and other crustacean dishes.

Attire
Both men and women traditionally don flowing and unstitched garments.

These include the mundu, a loose piece of cloth wrapped around men's waists. Women typically wear the sari, a long and elaborately wrapped banner of cloth, wearable in various styles.

Tourisium
The state's tourism industry is a major contributor to the state's economy, which is currently growing at a rate of 13.31%.

The revenue from tourism increased fivefold between 2001 and 2011 and crossed the 190 billion mark in 2011.

Moreover, the industry provides employment opportunity to 1.2 million people.

In 2011, tourist inflow to Kerala crossed the 10-million mark.

Five Businesses which can develop in Kerala on the basis of its PESTLE Analysis
As fisheries industries have a good scope in Kerala we would come up with a cold storage industry which would provide storage facilities for fishes to be transported As sea coast area is well developed we can also come up with export import business looking to its trade policies and EXIM policies of Central government

A Call centre can be developed in some rural areas like that of Desicrew as it has highest literacy rate and English would be powerful.
A Tourism company can be developed as Kerala is known for its Natural beauty and it is widely known as Gods own country. An art industry can be developed like which would create something out of waste of coconut as Kerala is known for coconut i.e. making best from the waste.

POTERs Five Force model for Mutual fund Industry

Buyers
The bargaining power of stock broking houses is high in case of small investors & HUF.

While the bargaining power is moderate in case of HNI (High New Worth Investors)/ MNIs (Medium Net Worth Investors) and business partners.

But the in case of mutual fund companies and institutional investors bargaining power is less. There is competitive buzz in stock broking industry; competitors are offering low brokerage and best services with added feature. So switching cost is pretty much less. So the buyer can easily switch over to competitors product.

Competitors
The company is facing the competition from local as well as national level players.

The local players provide facility for off-line trading while the national players like ICICIdirect.com and Kotakstreet.com, HDFC Security provide online trading services.

There are also other big names like Indiabulls, MotilalOswal, 5paisa and Marwadi encircles the company form both the sides by providing online and off-line trading with competitive services.

Potential Entrants

The potential entrants in like Investmart, Jeojit and Cipher which are coming in near future to Rajkot City

Nationalized banks are also thinking to enter in this field by tying up with broking houses. E.g. Bank Of Baroda.

Substitutes
Here substitutes are such instruments which can be used instead of investing in shares. The instruments like Bank FD, insurance, mutual funds are the substitutes. If the use of this instruments increase this may be disadvantage for the stock broking houses. The companies and banks which are having these instruments can plunge into this industry.

Entry barriers
Regulatory Constraints Experience curve

Technology

Network

Huge capital

Entry Barriers

Expected Retaliation

Any Questions???

THANK YOU for your co-operation