SURVEY ON 7 PS OF MARKETING IN EDUCATION SERVICES

Submitted By :
Sanjeev Giri (157 ) Utsav De ( 168 ) Vinay Sahrma ( 171 ) Vikash Singh ( 176 )

INTRODUCTION
Education in its broadest sense is any act or experience that has a formative effect on the mind, character, or physical ability of an individual High contact service Three management institutes from Delhi NCR 1) Jagan Institute of Management Studies (JIMS), Rohini 2) Jaipuria Institute of Management, Noida 3) Institute of Management Studies (IMS), Noida

Established in 1993 PGDM programme is approved AICTE and accredited from NBA PGDM has also been granted equivalence to MBA by AIU BBA, BCA & MCA programmes are affiliated to GGSIU

 Established in 2004
Offers three AICTE approved programmes : PGDM, PGDM (Services) and PGDM (Marketing) PGDM has not been granted equivalence to MBA by AIU

INSTITUTE OF MANAGEMENT STUDIES NOIDA

Established in 1998 PGDM programme is approved AICTE MIB(Master in International Business) programme affiliated to Ch. Charan Singh University, Meerut PGDM has not been granted equivalence to MBA by AIU

PRODUCT
JIMS ROHINI
PGDM, PGDM (Retail & Marketing), PGDM (IB)

IMS NOIDA
PGDM, MIB (Affliated to CCS university,Meerut )

JAIPURIA INSTITUTE
PGDM, PGDM (Services), PGDM (Marketing)
PGDM is not equivelent to MBA Trimester System Other programmes offered : No other programm except PGDM

PGDM has been granted PGDM is not equivelent equivalence to MBA by AIU to MBA Trimester System Other programmes offered : MCA, BCA and BBA affiliated to Guru Gobind Singh Indraprastha University Trimester System Other programmes offered : MCA (affliated to GBTU ,Lukhnow) BCA, BJMC, MJMC (affliated to CCS university,Meerut)

PLACE
JIMS ROHINI
Situated in Rohini, Sector-5, Delhi Easily accessible through metro or buses No hostel facility

IMS NOIDA
Situated in Noida, sector-62, Uttar Pradesh Not easily aceessible

JAIPURIA INSTITUTE
Situated in Noida, sector-62, Uttar Pradesh Easily accessible through metro or buses or through sharing auto provide hostel facility

provide hostel facility

JIMS ROHINI

IMS NOIDA

JAIPURIA INSTITUTE
Total fee : For PGDM, PGDM (Services) & PGDM (Marketing) : 700000 Rs Six Installments

Total fee for PGDM : Total fee for PGDM and 525000 Rs, PGDM (IB) & MIB : 592500 Rs PGDM (Retail) : 420000 RS Four Installments Six installments

No free laptop
Education loan facility Scholarship based on CAT/MAT score upto 25% of tution fee

Provide Free Laptop

Provide free Laptop Tied up with ONB, HDFC & Canara Bank for Tied up with SBI for education loan education loan Scholarship based on merit basis upto 50000 Rs for PGDM and upto 30000 Rs for MIB Scholarship based on CAT/XAT/MAT Score upto 100000

JIMS ROHINI
Advertising in newspaper like Times of india ,Hindustan times

IMS NOIDA
Advertising in newspaper like Times of india ,Hindustan times

JAIPURIA INSTITUTE
Advertising in newspaper like Times of india ,Hindustan times Advertisement through B school magazines Through their previous placement records,major recruiters, and corporate tie ups

Advertisement through B school magazines

Through their own 8M JOURNAL magazine Through their previous placement records,major recruiters, and corporate tie ups

Advertisement through B school magazines

Through their own Radio Station Salaam Namaste Through their previous placement records,major recruiters, and corporate tie ups

PEOPLE
JIMS ROHINI
FACULTY : Permanent Faculty : 50 Visiting Faculty : 25
Guest Lectures CLUBS : Finance club , Hr club , Marketing club , Placement cell, It club and retail club

IMS NOIDA
FACULTY : No. not told
Guest Lectures CLUBS : Finance club , Hr club , Marketing club, IT CLUB

JAIPURIA INSTITUTE
FACULTY : Permanent Faculty : 29 Visiting Faculty : 15
Guest Lectures CLUBS : Finance club , Hr club , Marketing club, IT CLUB, Operations Club

PROCESS

S.N o.

Category

PGDM (Intake 180)

PGDM-IB & RMM (Intake 60 each)

1.

50% marks in graduation . 50% marks in graduation Minimum Eligibility (Students appearing in final year (Students appearing in final year are also eligible). are also eligible).

2.

MAT Score

600 Composite Score

500 Composite Score

3.

CAT Percentile

70 Percentile

50 Percentile

APPLICATION SUBMISSION
Campus

on cash payment of Rs. 1000

Post/courier GDM (Intake demand draft of 1000/- drawn in favour of Jagan Institute of Management Studies

Online
online payment of the application fee of rs. 900/

Eligibility Graduation with minimum 50% Based on performance in CAT/MAT/XAT/CMAT Application submission We got the form from campus & through post/courier on payment of 1000. and for online 950/

Weightage given on past academic achievements and work experience.

IMS NOIDA
Eligibility
Graduation minimun 50%
CAT/MAT/CMAT score, group discussion and personal interview

Application submission
We got the form from campus & through post/courier on payment of 650. and for online 600/

PHYSICAL EVIDENCE
JIMS ROHINI JAIPURIA NOIDA
CLASS ROOM

IMS NOIDA

air-conditioning in the classrooms , PC, projector. fully computerized, more than 27,345 books on management and IT, with around 140 preodicals and 2,286 research reports.

air-conditioned ,equipped Air-conditioning in the with a PC, projector, OHP classrooms ,PC, and LAN connectivity projector. LIBRARY two floors , beautiful library building,9100 volumes . also subscribes to around 137 journals. large number of magazines, periodicals and newspaper and information bulletins of world repute

PHYSICAL EVIDENCE
JIMS ROHINI JAIPURIA NOIDA
COMPUTER LAB

IMS NOIDA

more than 200 hpPCs

more than 300 Lenovo consists of more than PCs and high end servers, 180 hp computers. laser printers and scanners. AUDITORIUM & CAFITERIA

Up to the mark

Up to the mark

Up to the mark

STRENGTH Offered different type of

WEAKNESS PGDM Promotion not well.

programme. Easily accessible. Placed in central delhi. Itplacement record. Dual specialization,approved by AICTE ,accredited by NBA,and AIU. Fees is low as compared to other two.

OPPURNITIES
Growth prospects is good. Can attract more students in future.

THREAT
Increased competition Decreasing interest towards PGDM programme.

Institute of Management Studies

Strength Good faculty Industrial visit is good Having Organize summer competition Oppurtunites Growth prospects is good. Can attract more students in future. own magazine inter & channel SALAM NAMASTE special internship project Weakness PGDM just started two years back. Placement record is not good radio Infrastructure is not up to the mark Not easily accessible. college Tie up with not so renowed university Less concentration on PGDM course. Threat Increased competition Decreasing interest towards PGDM programme.

WEAKNESS Offered different type of PGDM Fees is high. Promotion not well programme. Easily accessible. Attractive infrastructure Itplacement record. Dual specialization,approved by AICTE OPPURNITIES Growth prospects is good. Can attract more students in future. THREAT Increased competition Decreasing interest towards PGDM programme.

STRENGTH

IMS NOIDA is the weakest college among three colleges:

PGDM just started two years back. Placement record is not good Infrastructure is not up to the mark Not easily accessible. Tie up with not so renowned university Less concentration on PGDM course.

 Should try to include more better professional faculties

to upgrade their PGDM programme
improve their infrastructure try to bring more companies to improve their placement records