Promote your online assets in offline media Examples of organizations. which show- off their Social presence,and QR Code BY Jyotindra Zaveri (aka Jyoti) Consultant & trainerQuick Response code is known as QR Code = QR Code is next level of Bar code that can be read by any smart phone -.a cell phone or mobile phone - with a camera. = Print or display QR Code in your mee print media or.offline Eee advertisements to connect to online asset (or website). on vw Jyoti. Gur QR Code social MedialQR Code is the same all over the world = The technical specifications for a QR Code are set down in the ISO-18004 standard = Social media and QR Code promo - Do not feel shy - i Promote your online assets in offline media - show. your Facebook page Like icon and ir twitter icon - see real life ¥y & ™ifustrative ®xamples: ayenlOn a billboard / hoarding in Germany - QR code, FB and Twitter icon Jyoti. Guru QR Code and Social Medial 4Closer look - the QR code will connect your mobile to the webpage giving details of the event Jyoti. Guru QR Code and Social Mediala y Example of a health insurance company showing the QR code in the advertisement boards You Jyoti. Guru QR Code and Social MedialAOK Plus — closer look at the poster - Anyone with a mobile will be instantly connected to the site URL or Google map and so on. Jyoti. Guru QR Code and Social Medial yOn posters the QR code can be scanned by mobile to instantly connect to website Pay | Petar @ile 2 yw Jyoti. Guru QR Code and Social Medial 8QR Code and FB Like on a sign board - QR code is for offline publicity of online asset EAE fa You Jyoti Guru QR Code and Social Medial 9Ba oe ae wo Yo ICICI Bank is using QR Code = Scan QR Code to get account balance, go to Mobile website, etc. Jyoti. Guru QR Code and Social Medial 10Facebook icon and QR code must be shown without hesitation 3 & y Jyoti. Guru QR Code and Social Medial uwoe Biker ae Yo Virtual shopping - Scan QR Code to shop Jyoti. Guru QR Code and Social MedialTry now - connect with the author —— = This QR Code will take you to the blog website that is focusing on Digital Marketing i= This QR Code will take you to the Instagram website that you should follow to get latest updates. ac GQ ww Tova ourre Jyoti Guru QR Code and Social MedialDirect your visitors to a location in the Google map - see demo = Scan with your smartphone now - this QR code will instantly take you to Google Map — Pune Railway Station, Pune, India = You can generate QR Code for telephone number or Email or URL for. your website oP VICARD (cOntsee 1 bys ie] EAE <8 wEAE <8 Sale] QR Codes seem to be everywhere these days, and each has a unique destination. = QR Code can direct you to an email id = QR Code can direct you to a website = QR Code can direct you to a phone number = QR Code can direct you to part number (for inventory management Jyoti Guru ‘QR Code and Social Medial 15In Japan McDonald’s now has QR codes on its packaging. = To let custom ers access nutritio n and aaa! allergy ieee informa 2 tion : from ilts,. . QR Code and Social Medial 16 wrahcitawr ¥ wl QR Code on the advertising board Jyoti. Guru QR Code and Social MedialNo, this is not Quick Response code ! Jyoti. Guru QR Code and Social MedialConclusion ~m Change from bar code to QR Code Se he 3 ad a er Paes * ws ae j 4: J y j a ae p 19gEAE <8 io} You Proudly display your social presence = Now that you are presence.on Facebook Page etc., you should print the same on your printed and other promotional material. = As part of digital marketing strategy ensure that you.are informing people about your Page and other presence. = This presentation shows some examples of organizations advertising so that customers can engage with them. Jyoti Guru QR Code and Social Medial 20,to display your social presence For example - A Discount Coupon man, 20% OF Jyoti Guru QR Code and Social Medial 21Café: Giant board showing Facebook icon in the USA - “Become a Fan”Leading book publisher Facebook Page /NiraliPrakashanDo not feel shy to mention “Find us on Facebook” ¥ wo EU QR Code and Social Medialin} £ ] vy You Like on Facebook graphics is a must to show your presence on FB Jyoti Guru QR Code and Social MedialFacebook and Twitter pictures at the entrance of a bus in Germany Jyoti Guru QR Code and Social Medial 26Behind the bus - advertisements shows the social icons —- Facebook, Twitter, LinkedIn, YouTube Jwww.chokhidhani Jyoti Guru QR Code and Social Medial@home Facebook Page is promoted offline in the store Timeline About Photos Likes Mon > — Bros Prato video iy Jyoti Guru QR Code and Social MedialPhysical board on the counter of the @ Home Store Jyoti Guru QR Code and Social Medial 29Facebook icon on the advertising boards Jyoti Guru QR Code and Social MedialContact Jyoti for more information socialmedia@dnserp.com = Author is specializing in digital platforms with a passion for tapping the power of the social media and related technologies and applying them to business development. = Having lived through every generation of Digital Marketing, he brings a depth of online experience rare among today’s ‘copy-paste’ marketers. Jyoti Guru QR Code and Social Medial 31Gi ASK AN EXPERT Additional resources created and 6 updated by Jyoti to learn Digital ge Marketing oe WLike = www.facebook.com/JyotiSocial Like Social Media Facebook Page EL Baiion, a www.facebook.com/groups/digital. platforms Join Facebook Group Social Media = www.linkedin.com/groups/Digital-Platforms-Pro- 4496215 Join LinkedIn Group Digital Platforms Pro = Www.twitter.com/JyotiSociahFollow.on Twitter = www.JyotiSocial.com Subscribe Online Newspaper 7" Cj = Blog.JyotiWeb.com Subscribe Social Media Blog fa Digital Marketing News. You Jyoti. Guru QR Code and Social Medial 3Thank You C0 Join Jyoti on Facebook and LinkedIn j Zaveri@dnserp.com Pinterest a pincerase couppaloitalPlt Follow Boards on interest www.youtube.com/dnserp Subscribe www.scribd.com/ DigitalVivekananda Follow. Presentations JyotiGuru QR Code and Socia} Medial fa GG slideshare = www.slideshare.net/jzaveri Follow y You