CREATIVITY

BY -VIKASH KUMAR PATEL MBA 3RD SEMESTER

CONTENTS
Definition of creativity Characteristic Constituents Types Creativity ability Creativity and Innovation Creativity and Entrepreneur Conclusion

WHAT IS CREATIVITY..?

According to Wikipedia, Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.

CONTI.
According to Business Dictionary.com, Creativity is a mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.

NATURE OF CREATIVITY
Mental process Social process Universal process Goal oriented process Unconventional Ability to see new way Generation of new ideas or concepts Result in innovation

CONSTITUENTS OF CREATIVITY
There are four constituents of creativity : Thing or Product Person Process Environment

What is creative ability?

creative ability is the ability of an individual to use new approaches to solve a particular problem. It depends on the attitude and the thinking ability of an individual. it also depends on what an individual knowledge, experience, perceives, believes, and analyzes.

TYPES OF CREATIVITY as described by Elliot Eisner

Boundary Pushing (the rules are too constraining) Inventing (bring things together in a new way) Boundary Breaking (the rules are the problem) Aesthetic Organizing (order and beauty from chaos)

CRATIVITY AND INNOVATION

An Innovation is a creative idea put into practice.

While the goal of creativity is to think beyond conventional ideas, the goal of innovation is to put these ideas into action.
There can be creativity without innovation but no innovation without creativity. The process of creativity involves looking for solutions and ideas in the external environment, on the other hand the process of innovation involves looking to internal resources for implementing ideas. creativity is the seed of innovation

CREATIVITY AND AN ENTREPRENEUR

The entrepreneur is an individual who introduces something new in the economy- a new production method, a new product, a new source of raw material, a new market etc. - Joseph Schumpeter.

INDIAN CREATIVE ENTERPRENURS

1. Dhirubhai Ambani 2. JRD Tata 3. Adi Godrej 4. Anil Ambani 5. Dr K Anji Reddy 6. Azim Premji 7. Bhai Mohan Singh 8. B M Munjal 9. Ekta Kapoor 10. Ghanshyam Das Birla 11. Karsan Bhai Patel 12. Kiran Mazumdar Shaw 13. K.P. Singh 14. Kumar Mangalam Birla 15. Lalit Suri 16. M S Oberoi 17. Mukesh Ambani 18. Nandan Nilekani 19. Narayan Murthy 20. Naresh Goyal

INDIAN CREATIVE ENTERPRENUR

Dhirubhai Ambani alias Dhirajlal Hirachand Ambani

CONCLUSION
Creativity is a process which results in something new coming into existence. Something is creative if it meets a need or solves An Innovation is a creative idea put into practice. There can be creativity without innovation but no

a problem.

innovation without creativity. Creativity is the one of the most important quality of the entrepreneur.
Creativity is very important for the organizations as well as entrepreneurs to face the complex

situations arising due to fierce competition in this era of globalization and to stay in the market.